Sure Ventures

Sure Ventures is an early-stage venture capital firm based in Mountain View, California, in Silicon Valley. It backs rapidly growing technology companies serving the insurance, aging, care, mental health and wealth management sectors, with a stated mission of enabling peace of mind for individuals and businesses.

The firm invests at the earliest stages, often before the wider market recognises a company's potential, and supports founders through their first institutional round of funding. Its stated approach is to back mission-driven entrepreneurs seeking to transform legacy industries with technology-driven business models, taking a long-term view of impact.

Technical domains of interest include insurance technology, aging technology, care technology, mental health technology, wealth management technology and technology-driven business transformation. Sure Ventures publishes its thinking and its portfolio openly: founder and investor perspectives appear through the firm's Insights content and The Sure Shot Entrepreneur podcast, alongside a public portfolio of backed companies.