Moneta Ventures

Investing in founders with a vision for technology at work. Our PrinciplesProduct focused We work closely with our companies on their product roadmaps to realize the highest returns over time. Long-term We have a structure and approach that enables us to invest in companies for the long haul. Investing locally and globally We’re not constrained by location and invest in great companies all over the world. Hypothesis-based strategy We look for needs and find solutions that drive transformational change in large markets. Selective investing We work with founders and teams to build value and create relationships that last. Our ValuesMultiple perspectives matter From our collective investing strategies to hiring practices, Tola believes in the value of different viewpoints. We bring the investment and operating experiences of our full team to our portfolio. Experience matters Our team has decades of success in building global product and platform businesses, and our deep network of advisors and specialists are available when needed. Patience matters When investing in companies, we believe that the long view is the right view. Our structure and bespoke approach mean that we partner with founders to build businesses over the long-term. The world matters We have always had a global view of the software market and continue to see great ideas and software, powered by the cloud, built by teams around the world. Profile Tola Capital was founded in 2010 in Seattle, WA, and while you may not have heard of us, we’ve been helping portfolio companies become category leaders and generating great returns for our investors. A team with diverse operational and software industry experiences Investing in solutions with the potential for long-term, transformational change Extensive network of advisors and experts across the software ecosystem Invested in over 20 portfolio companies Funding globally across all stages Managing $440M Companies acquired by SAP, Oracle, SoftBank, Verizon, Mastercard, Cisco, and Rapid7

Our strategic alignment with AWS and cloud expertise provides unrivaled growth opportunities to early-stage businesses Our experienced management team has an intricate understanding of the challenges early-stage companies face at each stage of their journey. Our core value proposition is centered around a strategic alignment with AWS, complimented by our own in-house technical and commercial cloud expertise. This powerful combination provides unrivaled growth opportunities to early-stage businesses, transforming visions into reality. Our value proposition has been designed to offer value-added, programmatic services, encompassing the following areas: Technical: Access to a deep bench of cloud specialists who can be instantly deployed to help in areas such as information security, compliance, workload migration, cost and infrastructure optimisation, plus much more. Commercial: Enterprise go-to-market expertise and access to a carefully curated community of global Enterprise decision-makers. We go beyond surface-level Enterprise introductions to provide tangible growth opportunities through bespoke Innovation workshops. AWS Expertise: Underpinning the above is our in-depth knowledge of AWS teams, services, products, and programs, which foster the connections required for seamless growth.

Founded in 2007, Ridge Ventures is an early stage venture capital fund investing in experienced founders redefining how the world interacts with software. We back companies delivering advanced technologies, new distribution models and incredible user experiences to market. Our approach - fast, flexible and founder-focused - creates the right relationship from the word “go” helping companies become market leaders quickly. Alignment matters. Here’s the proof: Krux, MindMeld, Sapho, Minted, Braze, ThirdLove, Fastly, for starters. Ridge Ventures was formerly IDG Ventures USA. Our PrioritiesPeople Matter: We refer to teams we back as “The Ridge Familia” for good reason. We have deep respect for the people who call themselves founders. No matter how innovative the technology or massive the TAM, we prioritize character. We think founders should prioritize character as well. Patience, transparency, and follow-through matter; so does remembering it’s about partnership, not control. At Ridge, no investment terms are sacred because we know that it’s the best founders that deliver long-term success, not the best deal terms. Shared Passion: We are passionate about the decades of enterprise innovation and growth that lie ahead. We are equally passionate about helping experienced founders build massive enterprise software companies. As a focused fund, each investment we make matters. We only back companies where our excitement equals (or at least comes very close) the founder’s. This alignment helps drive quick investment decisions and is a key predictor of long term collaboration. Company building is hard work. Shared passion makes it possible. Revenue-Focused: Nailing product market fit and scaling revenue systems are all that matters. Full stop. We have helped build hundreds of companies from seed to billions in outcomes, forging deep buyer relationships along the way. These form the basis of our 100+ company-strong Ridge Revenue Network, with CXO’s from all corners of the Fortune 500. We thoughtfully connect founders to customers to crystallize market fit and drive early revenue. We’ve even been known to write customer intro commitments into our term sheets. Building Revenues Over Hype We are fanatical about substance over hype and backing experienced entrepreneurs building revenue-first enterprise software companies. As late Seed and early Series A experts, typically writing checks in the $2-7M range, we believe in flexible terms that align our incentives, and a transparent process to reduce your fundraising distraction. We approach our investments with the long view at the forefront, knowing well that company building is anything but a straight line. We back experienced entrepreneurs who trust their own vision and voice, and want venture support rooted in mutual trust that serves them as people-first, founders second.

We are a strategic capital partner, taking a thesis-driven approach to investing. Our Philosophy We believe that the shift happening towards next generation business software is the greatest area of value creation in technology history. Driven by the prominence of internet natives, large-scale digital transformation, new and expanding software budgets, and an increasing demand for software by laggard industries, we attempt to be at the forefront of this shift. We succeed when the entrepreneurs we invest in change the way businesses operate for the better. We are a venture capital firm with offices in New York and San Francisco. We believe a thesis-driven investment strategy and a hands-on approach to working with our founders is the best way to generate outsized returns for the foundations, endowments, and fund of funds that support us. We raise modestly-sized funds and practice a disciplined asset allocation strategy. This allow us to roll up our sleeves with our founders and get things done. We specialize in go-to-market strategy and early talent acquisition centrally focused on the revenue lines of a company.

Our current thesis is that valuable data and supporting infrastructure can create defensible businesses with more capital efficient scaling. We look for teams that understand how to generate and leverage proprietary data into scalable B2B platforms. We typically invest at the “early growth” stage of a company - after early product/market fit has been established, but before a company is ready for significant growth capital. Our team's experience – working together in this space since 2013 – brings differentiated insights into how data can be leveraged to create value. Entrepreneurs and investors who partner with us find that we hustle, dig deep, and make rounds happen. We approach each investment with a distinct strategy, leveraging tools, data, processes, relationships, and experience our team has built around the concept of valuable data assets. While we are flexible in our approach, we do have guiding principles about what we look for and how we support our companies. The following posts provide some additional insight into these principles and hopefully give a sense of what it is like to partner with us as an investor or founder.

We invest at an early stage in exceptional SaaS and Cloud founders who are at the point of product market fit and are ready to grow fast and go far. If you have the ambition to lead your category or create a new one, and your product solves critical business issues with signs of real market potential, then we can support your journey. Deep SaaS and Cloud expertise. There’s never been a better time to invest in European SaaS and Cloud. We’re open to investment opportunities of any category, but we specialise in these areas: Cloud Computing The future won't be powered on technologies of the past – and it certainly won't be on-premise. The cloud is more widely used and continues to grow its capability and penetrate deeper layers of the enterprise. Computing Cloud companies provide enabling technologies and help their customers harness opportunities in front of them, often hidden in dense data and fragmented systems scattered across digital and physical locations. They’re often developer-first and product-led. Keywords: Datalakes, OSS, DataOps, MLOps, Dev Tools, API, Virtualisation, Containers, Encryption, Decentralisation, Kubernetes, NoSQL, Search Technologies, Serverless, Headless, Deep Tech, AI Portfolio examples: Element, FiveAI, Forest Admin, Scortex & Wercker. Modern Enterprise Modern enterprises want to innovate and deliver on digital transformation to stay relevant and remain market leaders. This requires continuous innovation to become more agile and efficient. Modern enterprise solutions are a critical layer of operational functionality which deliver better experiences to customers. Keywords: RPA, CX, WFH/WFA, BI, Cyber, Low code/no code, Mobile Portfolio examples: Acin, Apperio, BRYTER, Claimsforce, Dixa, Glofox, HeyJobs, NewVoiceMedia, Panaseer, TestGorilla, Topia, Tradeshift, Triptease, Upvest, Vizolution, Vortexa & Workable Industry OS Business leaders don't have time to waste on complex or dated software. They want to do everything in a single, OS-like solution along with a marketplace of partner apps to further grow and customise functionalities and embed payments. And users of those tools expect the software to be beautiful like their everyday consumer platforms such as Facebook, Instagram, and Uber. Keywords: Vertical Saas, T-shaped SaaS, Subscription + Payments, Passion Economy, B2B2C, D2C, Disintermediation of commerce Portfolio examples: Adfenix, Avrios, Brightpearl, Easol, Glofox and Mews. Future Finance The financial playing field is evening out as incumbents struggle to innovate and initiatives such as Open Banking and PSD2 enter the scene. We see a new wave of financial services and insurance products emerge to offer great user experiences and a new generation of products. Keywords: Payments, InsurTech, FinTech, DeFi, Open Banking, RegTech, Anti-Fraud, KYC, Compliance Portfolio examples: Currencycloud, Claimsforce, Dealflo, Demyst, Futrli, GoCardless, Paddle, Stable, Upvest and YuLife. Fulfil your potential. We strive to give founders what they need to succeed. We provide a platform of insights, networks and expertise that nurtures leadership, promotes talent and shares knowledge and learnings from across our portfolio to support founders on their extraordinary journeys. Founder-friendly principles. We believe how we behave is as important as what we do. Our team follows a set of guiding principles to keep everyone focused on the destination while having fun on the journey. Have fun, make money: For us there is no point in one without the other. We’re friendly and informal, but driven by a relentless hunger to win. We intend to deliver tremendous returns to our investors but have fun while we’re doing it. Challenge everything: We hold no regard for the status quo. Boundaries are there to be broken. We are open to challenge, and challenge openly, fueled by a belief in a diversity of views and a desire to learn. Do the right thing: We treat everyone the same and aim to show empathy and understanding to all, no matter our differences. We do what we say we will and expect the same in return. (ie Don’t be a dick). Play the long game: We aim to build powerful partnerships, lasting relationships and long term value. We don’t just invest in companies - we invest in people, in relationships and in the overall eco-system for the benefit of all.