Integrity Growth Partners

Andy Boyd and Matt Blind founded Bramalea Partners to take advantage of a capital supply demand imbalance in the “middle rounds” between venture and growth to find great opportunities to invest in tech-enabled businesses. We ran all of the private investments in venture and growth at Fidelity for about 15 years and started Bramalea Partners in 2020. We are looking for large, growing, well-established industries that are ripe for disruption via technology. In all cases, product market fit will have already been established and we are providing expansion capital to help scale and grow a business that has a very large total addressable market that is easy to understand.

We focus on founders building technologies that are redefining legacy industries Long-Term Capital We invest for the long-term; we’ve guided many of our portfolio companies to IPO or acquisition - and beyond. Concentrated Portfolio Making just four to five investments per year, we run a concentrated portfolio to ensure every company we back receives the resources it requires. Value-Add Partner We leverage our Global 2000 network, extensive experience, and operational expertise to drive value. Target Investment Criteria We've been partnering with founders of industry-disrupting, fast-growing tech businesses since 2006, working with companies that have strong product-market fit and generate $5 million to $100 million-plus in annual sales. We typically take minority stakes, investing between $20 million to $100 million. Investment Size $20 million to $100 million Company CharacteristicsEstablished product-market fit Substantial customers & a large TAM Strong teams with shareholder alignment 20%-100%+ growth Generally recurring or reoccuring revenue High customer retention Strong market position, with competitive moats Solid unit economics Structuring ApproachWe support without seeking control. We are minority investors, with a lead investor mindset who take board representation. We provide capital for growth/expansion, acquisition financing, optimizing capital structure and shareholder liquidity needs.

Plymouth Growth invests in leading technology businesses across the mid-continent. We take a flexible approach to partnering with management teams, helping to drive growth, build value and realize full potential. We focus on B2B software and tech-enabled services companies with proven growth. Our team is hands-on and provides deep operational, strategic and financial expertise. We typically invest on a minority-ownership (non-control) basis, and allocate $5 to $10 million per company. Based in Ann Arbor, Michigan, Plymouth Growth is actively investing out of its fifth fund.

ScaleUps are on the most difficult part of their journey: turning initial viability into exponential growth and long-term success. A decision can mean flight or free fall. That’s where a trusted partner comes in. For over 25 years we’ve partnered with the world’s leading software ScaleUps, providing the capital, operating guidance, and expansive network companies need to propel growth for the long term – and soar. Software From The Start In 1995, we bet on our hunch that software would change the game. We’ve since partnered with hundreds of executives who’ve transformed and shaped industries, changing the way people live and do business. Insight’s approach is straightforward and results-driven. We deploy our three core pillars - scale, focus, and experience - to help companies capture value and generate long-term business success. Focus Insight accelerates revenue and profit in software companies. Our obsession with software has produced a habit of success. We recognize industry patterns, emerging tech markets and software trends. We’ve accumulated the knowledge to understand the strategies needed to win. Scale We have scale. As of February 24, 2022, the closing of the firm’s recent fundraise, Fund XII, brings Insight Partners regulatory assets under management to over $90B. Insight Partners has invested in more than 600 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Our market reach gives executive teams access to networks, customers, resources, data, acquisition targets, and counsel. Our scale provides companies with a platform to win in M&A and organic growth. Experience We’ve seen it all. With over 25 years of operating and investing in software, we know what it takes to build a successful business. Our practitioners geek out over SaaS pattern recognition, building product, executing, and iterating. Executives trust our experience. We're usually a CEO's first call, and we like that. We’re available 24/7 to advise and help. Insight Onsite is the ballast of this commitment. Our growth operators help companies build all core capabilities from product to talent. We dedicate resources and time to advise executive teams, accelerating their ability to sell to new customers, capture opportunity, and realize value. About Our Team Insight’s people are passionate, hungry, committed and smart. We breathe growth, we live scale and we produce success. Our leaders have years of practice investing, growing, and realizing value with some of the most important software companies of our time. We blend investment experience with Onsite’s operational skills to back companies as they scale.

We believe that the key to any group-oriented achievement is sound leadership. The success of our companies hinges on the effectiveness of their leaders. These leaders are the stars and we are their greatest advocates. OUR FOCUS We are focused on being a valuable, dedicated and flexible partner. Growth Equity SIMPLY PUT, WE INVEST IN GREAT BUSINESSES THAT WANT A DRIVEN PARTNER, GROWTH CAPITAL OR BOTH. WE WORK WITH COMPANIES THAT… Have $5-$30M in revenue with 20%+ revenue growth rate Are approaching profitability or are already profitable Demonstrate capital efficiency Seek a majority or minority partner who will jump in the trenches with them Industry Experience WE FOCUS ON SECTORS WHERE WE HAVE DEEP NETWORKS AND HIGH LEVELS OF INVESTMENT EXPERIENCE - SOFTWARE AND TECH-ENABLED SERVICES ACROSS B2B & HEALTHCARE: We DO NOT invest in life sciences, medical devices or diagnostic companies Our B2B investments are in verticalized and horizontal technology We are 100% focused on adding value to accelerate a company’s success. Flexible Transactions WE PROVIDE PATIENT, FLEXIBLE CAPITAL BY FIRST LISTENING AND THEN COLLABORATING TO CRAFT SOLUTIONS THAT MAKE REAL IMPACT: We make $10-$30m equity investments for growth or recapitalization We lead or co-lead in all our transactions We make majority or minority investments VALUES We believe that our culture differentiates us in the market. Our Core Values are centered on the concepts of service and relationship. Our primary goal is to help you realize your vision, both personally and professionally. Core Values Help others succeed Build great and lasting relationships Be a loyal and honest friend Work hard until the job is done Set and pursue goals together Try, fail, and try again Be dependable Embrace differences of opinion Hold yourself and others accountable Be scrappy Investment Principles Invest our partners’ capital as if it were our own Invest in proven, high-growth companies that we understand Recognize that leaders are critical to the success of our investments and partner only with those that are capable, trustworthy, and motivated Concentrate our investments so that we may dedicate significant time and resources into each company in which we invest WHY SSM You have earned the right to select the best possible partner for you and your company. We have been focused on growth company partnerships for over twenty-five years and have accumulated experiences that will help you magnify the value of your business. We welcome the opportunity to figure out how we can partner. Personal Fit Our successes and challenges have led to our belief that shared values, incentive alignment and personal fit are the most important aspects of a successful long-term business relationship. We care a great deal about these components and believe that each of our entrepreneur-partners should as well. Accomplish Your Goals Our primary aim is to make you and your business highly successful. We believe that you select us as your partner for this reason. High-growth companies become enduring businesses only when they are able to attract top talent and advisors, build repeatable processes, and, perhaps most importantly, continue to innovate and grow. We specialize in helping entrepreneurs build these capabilities. Experience We draw upon over 25 years of experience and success building companies to provide the best possible support to our partners. Our expertise, networks and resources create an advantage for our partners throughout the company-building process.

We don’t just invest in tech companies. We invest in you. As your strategic partner, we will back your vision to help you build an enduring business, bringing value that goes far beyond a financial investment. With an extensive network of successful CEOs, industry leaders and entrepreneurs from around the world, we connect your business with customers, partners and channels wherever you are heading. We’re here for you every step of the way. Our Team As accomplished and hard-working as the teams we back. A group of successful entrepreneurs and executives turned investors, our management team has almost 100 years of combined tech experience. Our knowledge of operations, institutional and strategic venture capital, private equity, corporate law, and board governance has been developed and mastered inside principal positions in more than 20 companies.