Connected Capital

We’ve spent our careers in the growth-stage software space and appreciate the importance of a company’s inflection point. With a dedication to the fundamentals, understanding of the software market and lessons learned in the operational trenches, we're focused on helping propel companies to the next level. People with perspective We’re powered by an energetic, collaborative community – a community made of the motivated people at PSG and the exceptional innovators who lead PSG portfolio companies. We find purpose together: by diving in, working as a team and capturing new opportunities. Built for growth We understand the unique opportunities and challenges of building a leading software company. With that foundation, we’ve built a tried and tested growth engine that helps software businesses unlock their full potential for growth, expansion and impact. A genuine partnership It’s in our DNA: building connections and trust with management teams. This collective effort forms the foundation that drives companies forward. Meet the businesses that we’re proud to call our partners and learn how their software is transforming industries.

Five Elms Capital is the ideal partner for leading B2B software companies. Since firm inception in 2007, we have focused exclusively on software investing, building an unmatched network and deep domain expertise. Today, with over $2.4 billion in assets under management and a global team of over 70 investment professionals, we have invested in more than 65 software platforms globally. We invest $10-150+ million in companies with $2-20 million in revenues - minority or majority investments, growth capital, or liquidity for founders and early investors. Ideal partner for founders We specialize in partnering with founder-owned, bootstrapped businesses, working alongside management to accelerate growth and continue to build industry leading businesses. We take partnerships seriously and will work our tails off to help you succeed, but never take ourselves too seriously. Our relaxed, open, and honest working style is one of the reasons we've been successful earning founders' trust and a seat at the table in profitable businesses where additional capital is optional. Anti-Valley approach We love billion dollar outcomes just as much as everyone else, but don't believe in "unicorn or bust". We don't push companies to grow at all costs or raise mega rounds of capital - that mindset increases founder dilution and reduces the landscape of exit scenarios where everyone wins. We like managers to have both significant equity stakes and significant option value as to what outcomes can be a win. B2B Focus We exclusively invest in B2B software companies. This specialization has helped us build an unmatched network and deep domain expertise. Founders can supplement their industry knowledge with our experience in helping accelerate growth, overcoming positive and consistent challenges tied to scale, and de-risking the path to a successful exit for all stakeholders. Resources and value-add Our firm and Operations Support Team has been purpose-built to optimize key functions in a bootstrapped organization (e.g., sales, marketing, finance, recruiting). Our goal is to provide you the resources and expertise to supplement your already successful organization and to assist in more rapidly achieving organizational goals. Culture is crucial Our best performing companies are obsessed with company culture - it's crucial to their success. We have a very simple playbook… great products + great people = great outcomes We hustle Much like the companies we back, we aren't the incumbent behemoth in our industry - we try harder.

We invest in capital-efficient SaaS companies ready to take the next big jump. Our founder's roots run deep. Entrepreneurs ourselves, for thirty years our mission has been to help tech founders grow and realize their vision. Our first decade focused on financial advisory, having advised over 200 tech firms on high-value outcomes. Operators at heart, we launched Kennet’s US presence in 2000 with a focus on helping founder-led bootstrapped companies achieve their potential. Over the past 20 years, we have taken an entrepreneurial approach to international investing by combining analytics, talent, and capital to cultivate over 50 high-growth ventures with almost $1 billion invested globally. In 2021, Kennet recapitalized, and the North American and European teams restructured to focus on their respective markets. The result is Savant Growth; a US fund with a powerful software and operations platform dedicated to accelerating growth for capital-efficient SaaS companies. Our mission is to help our founders/CEOs build high-growth market-leading companies. We do not work alone. We have the power of our operations platform through DevSavant and SaleSavant. We continue to partner with Kennet, managing Kennet V's and Kennet VI's US investment program. Together, we work to achieve global market leadership for our companies.

Sorenson Capital is a growth equity firm that backs market-defining B2B software companies. Through two decades of partnering with high-performing entrepreneurs, Sorenson Capital has developed a repeatable playbook to help companies build their go-to-market efforts to achieve lasting scale. The firm’s strategy is to invest in minority positions in high-growth companies from the Series B to pre-IPO stage.

Marathon Venture Capital is an early-stage investor helping ambitious founders build world-class technology companies. The firm currently manages about €100 million in commitments between two funds. Our portfolio companies have raised hundreds of millions of dollars in funding from leading global investment firms while catering to customers on the Fortune 500 list or being acquired by them. We invest the first million and roll our sleeves up to help you build a fast-growing,world-class software company.

The network, expertise and resources you need to make it happen. Imagine you had a partner in your journey through the expansion stage. Someone who has been there before – hired a Head of Product, optimized growth funnels, fine-tuned pricing and packaging, scaled GTM strategies and so much more. Our team is here to help bring to bear the network, expertise and operational resources you need to make it all happen. Once we understand what will move the needle in your business, we dig in to help. You’re in control, but we plug in at all levels of your organization to help you organize, prioritize and extend the reach of your team in the areas that matter most: acquisition & conversion, retention & expansion, corporate development, pricing & packaging and executive network.