Serent Capital

ABS Capital partners with software and tech-enabled services companies to accelerate growth and create sustainable, scalable business models. ABS Capital provides growth equity capital to B2B software and tech-enabled services businesses with strong technology and data underpinnings looking to scale with the right partners. Building businesses has been our passion for more than 30 years. Over that time, we have invested in approximately 130 companies across eight funds. Starting from a deep respect for what it takes to build a company, we bring our investing, operational, infrastructure, technology, and business development skills to support and amplify the success of growing businesses. We choose companies carefully, just as they choose us. We invest in them, advise them, and inspire them.

We offer bespoke growth capital solutions to emerging software companies to fuel growth-focused initiatives. Exclusively dedicated to software investing, we bring deep domain expertise to deliver meaningful, tangible value to our portfolio companies. We sit in Los Angeles and Miami and invest globally wherever there is need for flexible capital. With over eight years investing and 25+ platform investments under our belt, we target opportunities of varying sizes and a broad range of transaction types. Alignment is at the core of what we do – alignment with the management teams we partner with, with our investors and with one another. We challenge ourselves to see opportunity where others don’t. We consider ourselves lucky to have the opportunity to partner with and invest in some of the best SaaS companies in the world and we take the responsibility of being a part owner and part contributor very seriously.

We're growth capital, done differently. TAILOR MADE Our revenue-based financing model is built specifically for growing B2B software companies. Our investment structure is designed to maximize alignment between RAC and the Company, and to maximize value and optionality for the business, while keeping everyone’s focus on efficient growth. LONG-TERM PARTNERS RAC serves as a long-term capital partner, able to fund across multiple rounds, through both non-dilutive and traditional growth equity investments. We’re also a long-term strategic partner, with the relationships, resources, knowledge and tools aimed to help our portfolio companies grow efficiently. GLOBAL PLATFORM With 3 offices across the US and Germany, RAC has direct reach across North America and Europe. Through The Riverside Company, our reach expands to 12 offices across 4 continents, with a total portfolio of over 100 companies in a wide range of industries and geographies. GROWTH TOOLBOX RAC’s growth advisors, and Riverside’s broader network of former executives and seasoned experts are dedicated to optimizing portfolio company growth. Riverside has worked with over 600 companies to date, and fundamentally understands how to optimize both organic, and in-organic growth, through mergers and add-on acquisitions. SOFTWARE SPECIALISTS We’ve spent the majority of our careers working alongside, and sometimes inside, early- and growth-stage B2B software companies. We fundamentally understand the unique challenges and opportunities software businesses face every day DEDICATED RESOURCES We’re part of The Riverside Company, which brings three decades of knowledge and experience growing small businesses. RAC’s dedicated growth advisors utilize that knowledge and resources to help our portfolio maximize performance.

We focus on businesses with strong products in growing markets where we can facilitate a change in performance by scaling sales, strengthening leadership, and enhancing operations. At Palisades, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business and potentially transform their industries. We help scale businesses by building leadership teams, identifying growth areas, and executing on operational improvements. Our value creation playbook has been developed over more than 20 years of investing in B2B software. WHERE WE OPERATE We target companies headquartered in the United States. We also support many of our existing portfolio companies in their expansion efforts globally. WHERE WE INVEST We typically deploy between $5-25m in equity per investment, acquiring both majority and minority stakes. We invest in software companies with proven business models, rich intellectual property, high recurring revenue, and long-term growth potential. We focus on enterprise software companies with scalable business models that are intrinsically profitable. We focus mainly on business-critical software that makes a real difference for the end-customer and carries a solid value proposition in the form of a high ROI. We look for opportunities where we can bring our company building experience to create shareholder value. We are flexible as to the size, form, and structure of investments we make. Our minority investments can consist of both an acquisition of shares from existing shareholders and a capital increase in the company supporting growth. WE HELP BUILD THE LEADERSHIP BENCH We assist in coaching, recruiting, and strengthening management teams and board members. WE HELP SCALE SALES ORGANIZATIONS We help scale sales and marketing teams with a blended focus on process, sales tools, metrics, and talent. WE HELP INVEST IN R&D We support innovation in the product development process including investment in and development of structured product development and innovation processes. WE PARTNER WITH MANAGEMENT Collaboration matters to us. We work closely with management teams to define success and create a sustainable roadmap for growth. Growth is not always predictable or linear, so we course-correct and refine strategies as necessary. We help build teams, advise on resource allocation, and pursue M&A opportunities. Palisades has established an operating team and partner network that works in conjunction with portfolio company executives and Palisades investment professionals to support execution of high impact strategic initiatives.

Five Elms Capital is the ideal partner for leading B2B software companies. Since firm inception in 2007, we have focused exclusively on software investing, building an unmatched network and deep domain expertise. Today, with over $2.4 billion in assets under management and a global team of over 70 investment professionals, we have invested in more than 65 software platforms globally. We invest $10-150+ million in companies with $2-20 million in revenues - minority or majority investments, growth capital, or liquidity for founders and early investors. Ideal partner for founders We specialize in partnering with founder-owned, bootstrapped businesses, working alongside management to accelerate growth and continue to build industry leading businesses. We take partnerships seriously and will work our tails off to help you succeed, but never take ourselves too seriously. Our relaxed, open, and honest working style is one of the reasons we've been successful earning founders' trust and a seat at the table in profitable businesses where additional capital is optional. Anti-Valley approach We love billion dollar outcomes just as much as everyone else, but don't believe in "unicorn or bust". We don't push companies to grow at all costs or raise mega rounds of capital - that mindset increases founder dilution and reduces the landscape of exit scenarios where everyone wins. We like managers to have both significant equity stakes and significant option value as to what outcomes can be a win. B2B Focus We exclusively invest in B2B software companies. This specialization has helped us build an unmatched network and deep domain expertise. Founders can supplement their industry knowledge with our experience in helping accelerate growth, overcoming positive and consistent challenges tied to scale, and de-risking the path to a successful exit for all stakeholders. Resources and value-add Our firm and Operations Support Team has been purpose-built to optimize key functions in a bootstrapped organization (e.g., sales, marketing, finance, recruiting). Our goal is to provide you the resources and expertise to supplement your already successful organization and to assist in more rapidly achieving organizational goals. Culture is crucial Our best performing companies are obsessed with company culture - it's crucial to their success. We have a very simple playbook… great products + great people = great outcomes We hustle Much like the companies we back, we aren't the incumbent behemoth in our industry - we try harder.

Fin Capital is a full lifecycle global asset manager exclusively focused on FinTech. As ESG investors, we seek impact on several dimensions and our mission is to build a long-term legacy for our investors, founders, firm and team members – the "Fin Family." We are passionate about rolling up our sleeves and partnering with repeat entrepreneurs that have deep financial services experience, audacious goals, differentiated products, and a global platform mindset. We call ourselves "FinTech Nerds with Capital" as we are operators at our core with deep corporate and start-up leadership experience - we know intimately what it’s like to walk in entrepreneurial shoes. Through our "OS" Lighthouse and hands-on operating playbook, we add meaningful value beyond capital throughout the partnership lifecycle.