Lead Edge Capital

Jurassic makes growth equity investments in small B2B software companies located in the Southeast US. Jurassic is led by Joe Colopy and Kevin Mosley and based out of Durham, North Carolina. We are experienced operators who have spent time at B2B software companies like Bronto Software, NetSuite, Oracle, Red Hat, and Bandwidth. WHAT WE DO We do minority and majority growth equity investments in B2B software companies. Our target investments fit this profile: B2B software companies, ideally SaaS. Annual Recurring Revenue (ARR) between $1m and $5m. Positive EBITDA or a realistic path to get there in the short-term. Located in the Southeast United States. We are located in Durham (NC) and can add the most value to companies located close to us. WHY US We have been in your shoes and can provide a helpful perspective on how to scale your business. Joe co-founded Bronto Software, a cloud-based marketing automation software company, in 2002. Thirteen years later, Bronto was sold to NetSuite for $200m after scaling to over $40m in revenue and 250 employees. Bronto was also entirely bootstrapped. So. we know how to use dollars efficiently and grow! Read more about the Bronto story. We started Jurassic to find companies like Bronto - ones full of passion and opportunity - for us to share our operating experience to drive growth. We are based in Durham, North Carolina, and have a rich network of advisors who are experts in their fields and passionate about growing the tech ecosystem in the Southeast.

We started with the ambition to build the firm where we would want to go work every day. Smash Capital began as our startup. Our culture is extremely entrepreneurial. While our ambition is to build a generational firm and to grow our organization considerably, today we are enjoying the advantages inherent in a small team. We take advantage of our speed, real-time communication and flat organizational structure every day. We are hyper aware of the critical contribution of every member of our core team, and we encourage everyone here to think like an owner. Our founding team includes builders and creators who didn’t love the venture capital “product” we were offered as founders. We approach founders with enormous respect and a bit of awe at the enormity of what they attempt to do - the overwhelming personal stakes, sacrifice, belief and commitment they demonstrate in their life’s work. When most choose touch football, founders choose tackle. We work very hard; the founders we work with work harder. We believe in the power of creative constraints. When brainstorming a list of potential names for the firm, we limited ourselves to one syllable, spelled like it sounds, so a then 7-year-old could say where their parent worked. The inspiration for the name Smash came from the sound of a collision in a comic book: BOOM SMASH POW. We value, respect, and partner daily with the biggest and best-known competitors in our industry. They and we know we are a little different. We know that our most important core competency every day is finding and winning great deals. But we know that our lasting mark is in helping great people and great companies succeed over time. That’s how our investors grade our performance and how we grade ourselves.

We leverage the expertise of our leadership in cloud computing to help you build credibility and accelerate growth. CREDIBILITY Gain an inside track for building credibility and relationships with Salesforce customers and partners. ACCESS Get access to our product teams, executive leadership, customers and partner events. ADVICE Get advice from our operating team on critical parts of your business.

We're a Copenhagen-based VC fund that specialises in providing seed funding for outstanding Danish startups. If you think VC is all about money, you’re wrong. We’re here on the mandate of our LPs to back founders that are able to form grand companies that solve some of the most important problems of our time and approx 70% of our portfolio converts to series A, which is well above the European standard among venture funds. We also participate in follow-up funding rounds syndicated with new international VCs. We have existed since 2004 and have raised close to €500M across 4 funds and 1 growth fund.. We raised €140M for our latest fund and have already made our first 11 investments with more to come. We take pride in helping our portfolio companies all the way to exit. We back exceptional Denmark-based founders all the way to exit. More than 70% of our companies convert from seed to Series A, making us one of the best-performing funds in Europe. We’ve made 60 investments, 10 exits and 5 IPOs over the past two decades and have just raised €140M for our next round. Come and grow with us. OUR STAGE: Seed - 12-18 months before Series A or early A-rounds OUR TICKET SIZE: €2-4M initial investment Is this the next category winner? It’s the first and most fundamental question we ask when considering any investment - and it’s why 70% of our investments convert to Series A. We gravitate towards solutions that ride the wave of underlying macro trends with transparency and/or user generated content. Our portfolio contains both consumer and Deep tech but the majority of our investments are within Fintech and SaaS. Actually, we’re the largest Fintech investor in Denmark. So what we really love...Team: Team is the numero uno driving force behind any startup success. For us, the perfect founding team are die hard executors with a bold and ambitious vision. We seek a strong mutual chemistry as - in our experience - it’s the foundation for a great long-term partnership. Early Customer Love: Being a late seed investor implies a true love for initial traction. While initial traction isn’t a guarantee of future success, it says something about your execution power and the initial product-market fit, both of which are important markers for us. Traction isn’t a uniform thing, but to give an example, we typically wouldn’t invest in a SaaS business before it reaches 50 KEUR MRR. Scalable Business: We invest in tech startups with the potential to reshape an industry, category, or vertical within 8-10 years. When investing, we understand that you’re not there yet but we still look for early signs of strong scalability - i.e. profitable repeatability. Timing: Timing (and also a bit of luck) are often key ingredients for success. We need to understand why the market needs your solution now? We love solutions that are built on strong forward-looking macro trends such as transparency, user-generated content, or you tell us. Deep Insights: There’s no ‘one’ way of building a category winner, but they are all rooted in tackling a unique and big problem. This often starts by having experienced the problem first-hand, or through substantial industry experience. We love founders who are extremely nerdy with the problems they solve. They have first-hand experience on the pain of their customers and know where the gain is. What typically makes us fall out of love...Business-to-government (B2G) - selling to the public sector A solution that solves low-priority problems - i.e. must be in top three for customer Solving overly time-bound problems - i.e. the problem becomes less relevant over time Inexperience combined with over confidence Homogenous founder team - though, we have invested in several solo founders 🤔 Not aware of what success demands in terms of organisation, product and commercial expertise Messed up cap table - Let's fix this together With you all the way Since 2004, we’ve made 60 core investments and doubled down on breakout companies like Dixa, Endomondo, Fullrate, Lunar, Templafy, Trustpilot, VEO and Vivino. To date, the companies that we’ve invested in have gone on to raise more than $2.6BN. When we invest, we invest far more than just capital. We know how to stay the course In almost 20 years of investing, we’ve lived through more than a few economic crises. We’ve invested in almost every type of industry and been on almost every type of venture journey. It’s this collective body of experience that is the essence of our value to you as a founder. We know which steps to take, which corners to cut, and when not to panic. A partner all the way to exit. We’re *not* spray and pray. We only ever invest in a few companies per fund and we have the time and money to help you to the finish line. Deep knowledge and a long-term commitment. We and our network of SEED Friends & Family have all been on the growth journey multiple times. We truly understand your business, share your vision, and will be by your side through the ups and downs. We collaborate with our founders on setting a strong board and management team. Someone you can confide in - both on what works and, even more importantly, what does not work. Close to founders. Proximity matters because it helps us build closer relationships with our founders. Plus it gives us the time and opportunity to have physical meetings when needed - some conversations are just easier face2face. The founder to CEO journey. We help the team grow from seed stage founder-centric team to a Series A mature management team (initial growth stage). Shape company for Series A. We re-engineer the process of raising a Series A and work methodically with GTM, metrics, unit economics, and a fundable team. We use our strong local network to help our companies find initial traction and make key hires. Raise next funding round. We have a strong network of international venture funds and we have worked with several of them for years. Furthermore, we have set aside a substantial amount of the fund for follow-on capital to provide you with a solid commitment going into the A round and beyond. Proven track record. Approx 70% of SEED Capital’s portfolio companies convert to series A, which is well above the European standard among venture funds, and a testament to our strategy of only investing in 3-5 new companies per year allowing an experienced team and capital to actually work with and support founders throughout their full journey. Join our #SEEDfamily. At times, the founder journey can be lonely. At other times, it can make you the happiest person on earth. With us, you’re not alone - you’ll be in great and mighty company.

ScaleUps are on the most difficult part of their journey: turning initial viability into exponential growth and long-term success. A decision can mean flight or free fall. That’s where a trusted partner comes in. For over 25 years we’ve partnered with the world’s leading software ScaleUps, providing the capital, operating guidance, and expansive network companies need to propel growth for the long term – and soar. Software From The Start In 1995, we bet on our hunch that software would change the game. We’ve since partnered with hundreds of executives who’ve transformed and shaped industries, changing the way people live and do business. Insight’s approach is straightforward and results-driven. We deploy our three core pillars - scale, focus, and experience - to help companies capture value and generate long-term business success. Focus Insight accelerates revenue and profit in software companies. Our obsession with software has produced a habit of success. We recognize industry patterns, emerging tech markets and software trends. We’ve accumulated the knowledge to understand the strategies needed to win. Scale We have scale. As of February 24, 2022, the closing of the firm’s recent fundraise, Fund XII, brings Insight Partners regulatory assets under management to over $90B. Insight Partners has invested in more than 600 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Our market reach gives executive teams access to networks, customers, resources, data, acquisition targets, and counsel. Our scale provides companies with a platform to win in M&A and organic growth. Experience We’ve seen it all. With over 25 years of operating and investing in software, we know what it takes to build a successful business. Our practitioners geek out over SaaS pattern recognition, building product, executing, and iterating. Executives trust our experience. We're usually a CEO's first call, and we like that. We’re available 24/7 to advise and help. Insight Onsite is the ballast of this commitment. Our growth operators help companies build all core capabilities from product to talent. We dedicate resources and time to advise executive teams, accelerating their ability to sell to new customers, capture opportunity, and realize value. About Our Team Insight’s people are passionate, hungry, committed and smart. We breathe growth, we live scale and we produce success. Our leaders have years of practice investing, growing, and realizing value with some of the most important software companies of our time. We blend investment experience with Onsite’s operational skills to back companies as they scale.

We fiercely back founders changing millions of lives for the better. From workplace zen to financial literacy: we’re here for it all. We look at “4-T’s”1. Teams We look for: Complimentary skill-sets (tech & sales), Founder-market fit, Eye-to-eye conversation, Strong values, Personal chemistry, Diversity We tend to avoid: Little-to-no tech expertise, Single founders, Incomplete teams, Homogeneity, Overly inflated egos 2. Traction We look for: Strong customer validation, Data-driven decision-making, Revenue quality > quantity, Solid GTM strategy, Positive unit economics We tend to avoid: Capital inefficiency, Unengaged users, Pre-mature scaling 3. Thesis We look for: Painkiller solutions, Fierce value propositions, Deep moats, Big markets, Big visions We tend to avoid: Vitamins, Small ambitions, Crowded markets, Indefensible solutions 4. Timing We look for: Teams ready to scale, Clear investment plans, Market-Readiness Aka “Why now?” We tend to avoid: Highly diluted founders, Imbalanced cap tables, Strategic investors How do I get in touch with Peak? If you want to get in touch regarding funding, contact us here. For any inquiries not related to funding, you can send a message to our general email at info@peak.capital. What kind of companies do you invest in? We invest in early-stage SaaS, marketplace, and platform companies ran by kick-ass teams (excuse the french). We focus on SaaS, marketplace, and platform models, rather than particular industry verticals. What makes these models tick, and how to scale them across stages of maturity, verticals, or borders, is our expertise. P.s We do not discriminate – we do B2C, B2B, B2B2C, C2C, and all those great acronyms 😉 My product has a hardware component – should I reach out to you? Hmm, this is a good question. Given our laser focus on SaaS, marketplace, and platform models, hardware is often out of our scope. If your business is primarily SaaS, marketplace, or platform, and the hardware component is marginal (off-the-shelf, not a core driver of the value, distribution, or monetization of your product), please get in touch and we can review your case. How does this work for example? One at a time What countries are you active in? We are a European investor with offices in Stockholm, Berlin and Amsterdam. Our primary focus is on the Nordics, DACH and Benelux. Do you invest in companies located outside of Europe? We invest in companies based in Europe. We know that this can sometimes be a grey area, especially with increasingly hybrid and remote-first team structures; borders are becoming blurry. In principle, our European focus means that the founding country and/or members of the founding team are based in Europe. If you are not sure, please reach out. We may invest in companies registered outside of Europe (such as a US Delaware Inc.) if the company is of European origin or has a large portion of operations in the EU. What is your average ticket size? Our average initial ticket size ranges from EUR 250k-4M. Note that we reserve a large portion of our fund for follow-on rounds. This means we have both the conviction and the firepower to continue supporting our portfolio founders from Pre-Seed to Series B and beyond. As an investor, do you lead rounds or follow? Being the lead investor is in our DNA. As we are fully funded and ran by entrepreneurs like yourself, we are active and boots-on-the-ground partners. That being said, we are open to co-investing and following rounds where there is a strong lead. The most important consideration is there is a positive relationship between all parties at the table. Do you provide follow-on funding? Yes. The majority of our fund is reserved for follow-on rounds for our portfolio. We have both the conviction and the firepower to continue supporting our founders from Pre-Seed to Series B and beyond. We also support our portfolio founders in raising later rounds. As we operated for many years as a smaller, Dutch-focused fund, we have had to build out a robust network of investors beyond our borders over the years. Head over to our portfolio page to see a few of the co-investors and follow-on investors that we work with. What information should I put in my pitch deck? Good question! First, scroll up to the top of the page and explore the 4 “T”s that we look at. This gives you an idea of what we look for in any given proposition. Spoiler: the team is hands-down most important. Here are the most important things to address in your pitch deck: Team Who are you? Who is in your team, what did you do before, what is each person’s role, why are you the right team to tackle this problem? Thesis What problem are you solving? Let us know what is so broken, that you started a company to fix it. Touch upon these sub-questions: what is your experience with this problem, why does it matter, and how big is it? How is it solved today? This might sound strange, but please make sure it is clear what you actually do. What is your business model? The million-dollar question aka how do you make money? What is your go-to-market (GTM) strategy? We want to know how you’ll sell your product. Try to cover these topics: Who are your customers, who are your users (if there is a difference), how will you reach them? What channels and playbooks will you employ? How large is the market? A hard one to calculate…but important nonetheless. We’re curious to know the total market you’re operating in (TAM) and, importantly, how much of that you can capture (SOM). What does the competitive landscape look like? Ahh the classic competition diagram, we’re ready: 4-square matrix, company logo = 50% larger, top right corner. Jokes aside, this is one of the most important topics in our eyes. We want to understand what’s going on in your market. What are the different areas of competition and who are the key players? Try to highlight what makes you different (differentiation, USP) and how you will defend against other players (defensibility). Traction What is your current traction? We want to know about your progress – both commercial and technical. The information here depends on what you’re building and how far along you are. If you have not yet brought your product to market, including key info on your customer validation and technical development. For later-stage companies, please include key metrics on the number of customers, current revenue, growth rates, retention, unit economics, and all that jazz. Timing How much capital are you raising? Why now? Importantly, how will you spend it? What is your valuation range for this round? How much capital have you raised previously? From whom? There is no such thing as too early, but they’re such a thing as too late. Please communicate how much funding you have raised previously and what investors you have on board! What is your investment process? This depends on what stage you are in with your company; the process varies from founder to founder and not one size fits all. The general process is an initial meeting with a member of the Peak team. The purpose of this meeting is first and foremost to get to know you as founders. We are team-first investors. We want to know the face behind the business – your experience, your inspiration, and what sort of founder-market fit you have. We can go through your pitch deck to understand what you’re building, and how far along.If we decide to move forward, we’ll have follow-up sessions bringing in our partners, diving under the hood of your company, and exploring the chemistry between all parties. For us, the most important part of this process is to get to know you and the entire founding team – for you to get to know us as well.We don’t believe in slapping down a term sheet overnight. Not to say that we don’t move fast – we can and do – but it is important for us to truly understand what you’re building and all of the different facets of your company.We will ask for data, take a closer look at the competition, give back in the process, and progress towards a full understanding of your team, your company, and, hopefully, a term sheet and partnership. Who are your/Peak’s limited partners (investors)? You might have seen the term ‘founder funded around our website. This is true! Peak started back in 2008 when a group of 5 entrepreneurs came together to collectively invest in ambitious founders…and be the investors they wished that they had when they were starting up. We still have that DNA. All of our funds, from Peak I to Peak IV, are backed 100% by seasoned entrepreneurs.Our investors come from a wide range of industries stemming from manufacturing and logistics to tech Unicorns, bringing with them lived experience, market expertise, and network. Who is on the Peak team? We’re a colorful team of big characters. Get to know the Peak family more on our team page. Are you hiring? We are actively offering 6-months internships throughout the year. We also keep an eye out for sharp, motivated people to join the Peak family. Shoot us an email (talent@peak.capital) with your CV, motivation, and a short video pitch of yourself, and we’ll be in touch. Are any of your portfolio company’s hiring? A question we love to hear. The answer is: always! Visit our job board to see an overview of all of the open positions and apply. You can also find the specific careers page linked in the portfolio section. We are fierce believers in the vision and ability of our founders, and the teams they are building around them. We have confidence that any of our portfolio companies will be a great place to work.