CAVU Consumer Partners

CAVU Consumer Partners is a consumer-focused investment firm founded by operators to partner with operators. Its stated purpose is to democratize healthy living, and it invests in brands aiming to offer healthier alternatives. The firm’s portfolio includes Poppi, Once Upon a Farm, Vital Proteins, The Farmer’s Dog, OSEA, Thrive Market, and Native Pet, spanning food, beverages, wellness, personal care, and pet products.

CAVU pairs investment with practical support to help partner brands grow and build lasting market presence. Its team provides capabilities across strategy, sales, operations, creative, marketing, digital commerce, partnerships, talent, media, public relations, and influencer engagement. The firm describes its approach as an ecosystem of expertise and resources designed to help entrepreneurs navigate distribution, online channels, brand development, and long-term growth. CAVU lists offices in Santa Monica, California, and New York City.