Simple Food Ventures

Simple Food Ventures is an investment firm founded in 2020 and based in Brooklyn, New York. It backs early-stage founders building healthy food, beverage, and consumer packaged goods (CPG) brands - including plant-based and better-for-you products - with the potential to reach retail shelves. The firm's stated mission extends to improving the food and product landscape more broadly.

The investment approach is paired with operational support. Portfolio companies can draw on hands-on help with retail strategy and buyer targeting, go-to-market planning, distribution expansion, and sales velocity optimization - the measure of how quickly a product sells through at retail. The firm also provides financial modeling and financial planning and analysis (FP&A) support, alongside advisory on capital strategy and financing. These services are built on relationships the firm maintains across suppliers, distributors, and retailers.

Simple Food Ventures describes itself as founder-friendly and relationship-driven, emphasising commercial execution alongside financing. It invites founders to begin a conversation without a pitch deck, and publishes founder resources aimed at entrepreneurs navigating practical growth challenges. Check size, fund structure, and team composition are not disclosed.