SKU'd Ventures

SKU'd Ventures is a pre-seed venture fund that invests in consumer packaged goods and consumer-brand startups. Its thesis is focused rather than broad: it backs founders building products around health and wellness, sustainability, or the specific needs of particular demographic groups. The firm positions itself at the earliest point of institutional capital, supporting founders with both funding and guidance, and works with portfolio companies toward profitability.

Named portfolio companies include 123BabyBox, Ayo Foods and Avec Drinks - a spread spanning subscription baby products, packaged specialty foods and beverages. The common thread is branded consumer product, typically distributed through retail and e-commerce channels, rather than technology platforms.

Beyond investing, SKU'd Ventures publishes research and commentary on consumer products, retail, e-commerce, startup investment and the operating challenges facing CPG businesses. Sectors of interest listed by the firm include consumer packaged goods, consumer brands, direct-to-consumer, health and wellness, sustainability, retail and e-commerce.