AF Ventures

AF Ventures is a consumer-focused venture capital fund investing in emerging growth-stage businesses. Launched in 2014 as AccelFoods, the firm backs high-growth consumer product companies and partners with challenger brands building the next generation of enduring brands. Its portfolio spans food and beverage, health and wellness, personal and household care, beauty, and pet, with investments in companies developing products for retail shelves and online shopping carts.

Based in New York, AF Ventures manages more than 35 portfolio brands and provides operating expertise to support their growth. The firm’s support includes counsel on digital transformation, brand development, marketing, sales strategy, and trade management. Its operating partners bring experience in consumer brand development and digital commerce, helping portfolio companies strengthen their market positions and pursue growth across retail and online channels. AF Ventures invests in businesses bringing new products and approaches to consumer markets.