BrandProject
Early-stage venture firm founded in 2013, investing pre-seed and seed cheques of $500,000 to $3 million in consumer product, service and technology companies.
BrandProject is an early-stage investment firm founded in 2013 that partners with founders building consumer product, service and technology companies at pre-seed and seed stage. The firm typically writes initial cheques of $500,000 to $3 million and often leads or co-leads rounds, with the ability to participate in follow-on financings. It operates from Toronto and New York City.
The firm's mandate spans consumer verticals including food and beverage, health and wellness, beauty and personal care, consumer technology, retail, pet, and home and lifestyle. Portfolio companies include Daily Harvest, Freshly, Our Place and Clutch. Beyond capital, BrandProject provides hands-on operating support drawing on experience across product, brand, finance, recruiting and growth, positioning itself as a partner to founders rather than a passive investor.
BrandProject describes its investment approach as turning real customer insight into products, brands and businesses that customers return to, and it works with founders to accelerate, incubate and scale category-defining consumer companies from the earliest stages.