Amplifica Capital

Muse Capital is an early stage venture fund investing in consumer tech, with a focus on large underserved markets poised for disruption. They focus on investing in products, services and solutions to meet the needs of tomorrow’s increasingly diverse society across how we care (women’s health, digital health, and childcare), how we live (wellness and sustainability), and how we play (gaming, entertainment, web3, and sports tech). Muse Capital’s expertise is sourcing and executing on business development opportunities for their entrepreneurs, leveraging the partners 20+ years of accelerating and operating businesses in both private and public sectors, with their global network of decision makers across F500's, entertainment, sports teams/owners, global investors, and world class tech entrepreneurs. Given their highly strategic value add, they are able to access oversubscribed deals and invest before or alongside some of the top funds in the valley including Andreessen Horowitz, Google Ventures, Forerunner, and Lightspeed to name just a few. Muse Capital’s current fund is a $45m platform dedicated to doubling down on their established track record across the consumer space, and a knack for spotting super-trends and talent early on. Their portfolio of 40+ investments includes Clarity Money (sold to Goldman Sachs), Mahmee (telehealth for new mothers, series A lead by Goldman Sachs), Midi (disrupting the $50B menopause space), Kinside (digitizing the $150B childcare industry), and Beekeeper’s Naturals (replacing the modern medicine cabinet with natural products). The team has also gained exclusive access for their strategic LPs to direct investments into prestigious later stage deals including Robinhood and Byju’s. As a female lead team of conscious capitalists, Muse Capital is a staunch advocate for diversity as better business, and proud to have a portfolio which is 50% minority/female.

As capital becomes a commodity with more early-stage investors flocking to Africa, what will make us stand out will be our networks, relationships, and reputations. What we look forLarge Markets: A clear market opportunity that is massive and growing, captured through a scalable business model. We aim at reaching sustainable impact across a large audience by addressing deep markets, or investing in market-creating innovations. Scalable Economics: Tech-enabled businesses with proven, highly leverageable and defensible revenues, coupled with the ability to improve unit economics through cost and capital efficiency are able to achieve top-trend growth more easily than less efficient business structures. We are disciplined in ensuring the unit economics of the business we invest in are sustainable and attractive. Strong Agile Teams: We are looking for founders that combine strategic vision and executional capacity. Strong teams tend to be bound by a cohesive, inclusive, all-hands-on deck culture. We are seeking founders and teams guided by a clear value proposition and differentiated position in the market. Repeatable Growth: Solutions with highly replicable growth models and transferable problem-solution sets can most benefit from our growth investment and market expansion facilitation. As African markets are not uniform, we carefully model and test solution-market fit. How much funding will you get? If you are an African founder of a tech enabled startup that is solving a significant African development challenge please apply here. If you have little or no revenues, we will refer you to our Angel Fund for $10k to $100k funding consideration. If you have meaningful revenues with high growth potential, we may invest $50k-$250k.

Focused on the rising consumption story in India and Indian SaaS companies catering to a global market. CONSUMER TECH Backing tech native businesses for India’s internet users and middle-class. AgriTech EdTech HealthTech SOFTWARE AS A SERVICE (SAAS) Backing product-led SaaS startups that can reach a global scale. Automation, Collaboration and Intelligence Vertical SaaS SaaS enabled marketplaces FINTECH Backing companies which manage finances in the most tech efficient way Vertical neo banks, lending Embedded Finance, infra APIs Insurtech Alternative investing DEEPTECH Backing companies solving deep engineering problems Artificial Intelligence Robotics / Drones Space tech and Semiconductors OUR APPROACH We invest in people rather than companies. From great entrepreneurs emerge great brands and companies. We are good listeners and that is a trait needed in our profession to grow. We have a non-intrusive approach and we completely believe in the entrepreneurs we have backed. An entrepreneur can think of us more as a resource and a sounding board. WHAT WE LOOK FORWe prefer to invest in mission driven founders who have relevant work experience and domain expertise Significant growth potential over the next 3 to 5 years. We prefer backing founders with at least 4-5 years of prior experience. Differentiated products or services that have strong ‘moats’ built around it. HOW WE INVESTWe invest in pre-seed and seed rounds. We invest ~US$ 250K per startup in the first round and then in follow-on rounds We are open to investing through convertible structures and instruments, however, we prefer straight equity. We generally prefer to co-invest along with other VC funds and micro VC funds In a larger round of fundraising – we co-invest with our select Limited Partners.

We are Chingona. Investment ThesisINDUSTRY: Focus on industries that are massively changing and founders whose backgrounds uniquely position them to create businesses in growth markets that are often overlooked. Focus areas are in financial technology, female technology, food technology, health/wellness, and future of learning. STAGE: Primarily pre-seed companies where they are raising their first institutional round of capital. CHECK SIZE: We invest between $250k-$1MM as an initial check size.

Established since 1997, Heritas Capital started out as the investment arm of the IMC Group. Since 2013, Heritas Capital has a Capital Markets Services (“CMS”) A/I (Accredited / Institutional) fund management licence, with assets under management exceeding $250m. Currently, Heritas Capital manages private equity, venture capital and fund-of-funds investments into healthcare, education, environment and technology globally. Heritas Capital has demonstrated strong hands-on track record of originating, executing and managing investments. Guided by its investment philosophy, “Invest with Purpose, Impact Across Generation”, Heritas Capital backs innovative companies to become emerging champions and drive inclusive growth that improves the lives of local communities and the environment while delivering sustainable returns to investors. Heritas Capital is a co-investment partner of SEEDS Capital, under Startup SG Equity, investing into leading healthcare and agrifood-tech startups in Singapore. We are also proud to be an appointed EntrePass partner, an initiative under Startup SG to support foreign founders in establishing innovative venture-backed startups in Singapore. This appointment further enhances our ability to help grow Singapore’s enterprise ecosystem alongside many other like-minded deep-tech and impact-oriented partners. Invest with purpose. Impact across generations. Guided by our investment philosophy – invest with purpose, impact across generations – Heritas Capital backs innovative companies to become emerging champions and drive inclusive growth that improves the lives of local communities while delivering sustainable returns to investors. Invest: We invest in businesses to drive inclusive growth that improves the lives of local communities and environment while delivering superior returns to investors. Impact: Our investments aims to create positive impact across generations, which is the Heritage we steward and pass from generations to generations, addressing the issues that families and like-minded investors care about. Our investment themes.Healthy Living Lifelong Learning Smart Platforms

We know how hard it is to scale a startup. The difference between success and failure is being able to bring together all the necessary pieces at the right times. We combine our capital resources with our large network of partners and investors to help your company succeed. Powering Your Business We invest from the Series Seed through the Series B to help companies navigate the many challenges of managing hyper growth. 60+ Follow-On Investments $100k – $3.5M Check Size Range Strategies We invest across a variety of industries and stages. Life Sciences & Health Tech: Therapeutics, diagnostics, research tools and reagents, medical devices, and healthcare information technology verticals. Software & IT: Early stage technology companies that have achieved measurable milestones, and have product, revenue, and traction. Agriculture & Food Tech: Companies with innovations in crops, animal health, precision agriculture, sustainability, logistics, and food ingredients. Midwest Seed Stage: Financial technology (FinTech), healthcare, and agriculture technology (AgTech) that are active in St. Louis or in the greater Midwest. Geospatial Tech: Early-stage tech companies that utilize location intelligence to delight customers and solve big problems. Vision: Thriving Enterprises, Vibrant Communities Cultivation Capital is a venture capital firm that manages a family of funds focused on early-stage investing. Most of our initial investments are during a startup’s Seed or Series A phase, and our initial checks range from $100k – $3.5M. Our industries of focus include life sciences and health tech, software and IT, agriculture tech, and geospatial tech. Founded in 2012, Cultivation Capital recognizes that promising companies are located all over the globe and that outstanding founders have a diversity of backgrounds. We are committed to building an inclusive portfolio and have invested in startups based in over 25 states or countries. Crunchbase News recently identified us as one of the 18 most active early-stage venture firms in North America. They have also ranked us one of the top five recently founded lead investors in the U.S. We lead about half of the investment rounds in which we participate. We are committed to actively helping our portfolio companies with our operating experience and networks, usually taking on board responsibilities to do so. MissionAdvance entrepreneurs with capital, counsel, and admiration. Create opportunities for our team through career advancement, community impact, and camaraderie. Exceed investors’ expectations. ValuesWe believe in putting entrepreneurs first. We work to form deep collaborations with our stakeholders. We partner with conscientious people.