10 Point Capital

10 Point Capital is a private equity firm headquartered in Atlanta, Georgia, that invests in franchisors and works with founders to scale franchise brands. Its remit is narrow by design: franchising, with adjacent exposure to restaurants and food service and consumer brands. The firm deploys flexible growth capital with a long-term investment horizon, pairing that capital with franchise-sector operating experience rather than a purely financial model.

Alongside investment, the firm provides franchise growth support spanning market planning and research, franchise pipeline activation, and data-driven sales execution, with an emphasis on strengthening people, process and technology to accelerate unit growth. The team's stated track record includes more than 40 completed transactions, franchisee experience across seven franchise concepts, and work with four franchisors. The stated objective is building durable national brands in partnership with founders and operators.

10 Point Capital operates nationally from its Atlanta base. Founding year, fund size, team size and typical check size are not disclosed.