ECP Growth

ECP Growth is a growth-stage investment firm founded in 2011 and headquartered in Greenwich, Connecticut. It invests in emerging consumer, health and technology businesses, deploying capital alongside strategic guidance and hands-on operational support. The firm reports having backed and built more than 40 brands.

Transaction structures span growth equity, preferred and minority equity, buyouts, and recapitalizations, giving the firm flexibility across founder-led and control situations. Growth equity - the core of the approach - is aimed at consumer-focused businesses and is paired with practical assistance on planning, hiring, market research and go-to-market strategy. Sector emphasis covers nutrition, health and wellness, pet care, commerce, supply chains, aging, and the wider consumer value chain, with a stated thematic preference for resilient categories and long-term value creation.

The operating model is described as hands-on and founder-first, with relationships extending beyond capital. Team experience spans strategy, finance, marketing and sales, and is applied through direct work with founders on functional questions as well as introductions and connections. The firm positions its role as a collaborative partner through the scaling process rather than a passive source of financing.