Trust Fund

We use our powerful network and expertise rooted in an entrepreneurial family heritage to lift new generations of sustainable businesses. We invest. We invest in mission-driven founders that identify the needs of their customers with innovative business models and disrupting product solutions in order to shape a better and sustainable future for the next generation. We support. We believe ‘capital’ should be more than just mere money. Thus, we will provide capital beyond money in form of access to personal networks, industrial knowledge and entrepreneurial spirit. This support will last from Seed to Series A – and beyond. Investment ThesisConsumption. Feeding the planet is the biggest societal and climate challenge in current times – solving this will be of pivotal importance for the upcoming decades. By inventing more efficient, healthy, and sustainable technology and product solutions, we invest into B2B and B2C consumption innovations that are better for the people and the planet. Wellbeing. Using state-of-the art scientific and technological advances, earth inhabitants’ lives are transformed towards more healthiness with respect to mental and physical conditions. Digital solutions are driving towards higher transparency, connectivity, and thus better performance creating superior living standards for the society. Productivity. Superior digital solutions along the value chain and innovative product experiences that disrupt analog businesses and ease complex processes with the aim to revolutionize existing segments or innovate new ones with the ability to adapt according to data will be key to safeguard the wealth and living on our planet. Offering access to a unique set of industry and venture networks.Expert Access: Thanks to a highly diversifed network of industry leading companies of our investor, we have access to a unique set of industry and venture networks that we leverage for investment decision making and actively offer our investee companies as value-add in addition to our financial contribuionts. We understand ourselves as an accessible, reliable, and collaborative team – we remain on the co-driver seat beyond stages. Powerful Network: In the past years we have built up a highly diversified and valuable network of trusted partners and co-investors. In addition to our direct investments, we are also invested into leading early-stage funds, with whom we have co-invested in the past and will also do in the future. These networks give us access to world-leading early-stage co-investors and know-how. Lasting Commitment: There is no ‘short-term’ in family. So being backed by one of the most renowned family businesses in Germany comes with lasting dedication. We are here to stay and will continue to invest in the foreseeable future thereby leveraging our experiences and expertise.

Muse Capital is an early stage venture fund investing in consumer tech, with a focus on large underserved markets poised for disruption. They focus on investing in products, services and solutions to meet the needs of tomorrow’s increasingly diverse society across how we care (women’s health, digital health, and childcare), how we live (wellness and sustainability), and how we play (gaming, entertainment, web3, and sports tech). Muse Capital’s expertise is sourcing and executing on business development opportunities for their entrepreneurs, leveraging the partners 20+ years of accelerating and operating businesses in both private and public sectors, with their global network of decision makers across F500's, entertainment, sports teams/owners, global investors, and world class tech entrepreneurs. Given their highly strategic value add, they are able to access oversubscribed deals and invest before or alongside some of the top funds in the valley including Andreessen Horowitz, Google Ventures, Forerunner, and Lightspeed to name just a few. Muse Capital’s current fund is a $45m platform dedicated to doubling down on their established track record across the consumer space, and a knack for spotting super-trends and talent early on. Their portfolio of 40+ investments includes Clarity Money (sold to Goldman Sachs), Mahmee (telehealth for new mothers, series A lead by Goldman Sachs), Midi (disrupting the $50B menopause space), Kinside (digitizing the $150B childcare industry), and Beekeeper’s Naturals (replacing the modern medicine cabinet with natural products). The team has also gained exclusive access for their strategic LPs to direct investments into prestigious later stage deals including Robinhood and Byju’s. As a female lead team of conscious capitalists, Muse Capital is a staunch advocate for diversity as better business, and proud to have a portfolio which is 50% minority/female.

Founded by Peter Chernin, Jesse Jacobs, and Mike Kerns, The Chernin Group (TCG) is a multi-stage investment firm dedicated to building consumer businesses. The TCG portfolio includes Collectors Universe, Dapper Labs, Epic Gardening, Exploding Kittens, Food52, Headspace, Hodinkee, Lovevery, MeatEater, Opensea, Oura, Sketchy, Surfline, The Pro’s Closet, Zed Run and more. With a focus on majority and significant minority investments in growing consumer businesses, the TCG team has a track record of working with world-class consumer brands in digital media, commerce, marketplaces, sports, gaming, consumer finance, consumer blockchain, and health and wellness brands and platforms. At TCG we follow our curiosity, live with conviction, and find a little levity in our days. We don’t take small bets – we’re all in. With offices and team members in San Francisco, Los Angeles, New York, and Denver and decades of experience building diverse business models, best-in-class teams, and lasting brands – we help our portfolio realize their full potential.

We believe that by investing in the brands and technologies that consumers want and use, we can help shape a brighter future, not only for consumers but also for the planet. Our vision is to empower the next generation of consumer-focused disruptors by providing them with the resources and support they need to transform the way consumers live and work. Investing in startups at the earliest stages, and then helping them innovate and scale through XRC’s unique and disruptive capital and service platform, will allow us to deliver the highest value to our entrepreneurs, strategic partners and limited partners. Who We Are XRC Ventures is a venture capital firm and startup accelerator for the next generation of disruptors in the retail technology, consumer healthtech, and consumer goods sectors. With support from our world-class retailer and eco-system partners, XRC Ventures has become the first design-centric retail innovation ecosystem of its kind. Our Funds Accelerator Fund. Invests in pre-Seed to Series A companies in retail technology, consumer goods and the consumer healthtech. Brand Capital Fund. Invests Seed to Series A consumer product companies in beauty, personal care, home goods, and health and wellness categories. Opportunity Fund. Invests in post-Seed to Series A companies in the next generation of retail technology and consumer goods. We co-invest alongside top venture capital funds and provide follow-on capital to select XRC Ventures alumni scaling their companies beyond product market fit and achieving exponential growth. Investment POV At XRC, we look for visionary founders who are leveraging technology to positively change how humans live their lives as consumers. The need for technology in consumer serving businesses, combined with the breathtakingly rapid advancement of AI and other technologies, makes the consumer tech space one of the most dynamic areas for early stage investing. We are excited to be well-connected and right in the middle of this exciting industry. We articulate on our investment thesis in our Investment POV, which in turn drives our focus on the following four core innovation areas: Commerce Enablement. Startups fueling the digital transformation of retail. We're focusing on areas such as AI automation, distributed commerce platforms, consumer fintech, loyalty tech, and the evolution of commerce supply chains. These ventures will help redefine commerce and create a seamless buying experience. Emergent Channels and Revenue. Companies reshaping how consumers discover, engage with, and purchase products/services, inventing entirely new paths to customers, and classes of revenue. This includes shoppable content, product-as-a-channel, loyalty commerce, service retailing, trans-channel experiential retailing, and AI bot-mediated commerce. Consumer Healthtech. Ventures making personalized health outcomes more accessible and efficient. This includes technology platforms for consumer health, remote health services, subscription wellness, health outcomes-as-a-service, and aging-in-place & assured living solutions. Sustainable Commerce. Businesses driving the shift towards a more sustainable and circular economy. This includes on-demand local manufacturing, alternatives to ownership, alternative materials, subscription retail, and sustainable consumer finance.

Red Sea Ventures is a leading NY-based, pre-seed and seed stage venture firm investing in tech-enabled, user-centric consumer and B2B startups. In our first fund, we invested in category leading companies across sectors including Allbirds, Convoy, Nest, Eargo, Prose, Genies, Joor, and Sweetgreen. We are looking to partner with mission driven founders seeking to transform the economy and the lives of their teams and users. We are an entrepreneurial firm that values friendliness, humility, camaraderie, collaboration, determination, independence, and hustle with a commitment to performance. We are building RSV as a platform for community; bringing together our visionary founders, LPs, and relationships at large to support the companies we choose to partner with.

We invest in unstoppable founders who have the ability to understand today the problems of tomorrow, defining the future of consumption with a clear mission: upgrading our lives. We admire brands that encourage responsible innovation, diversity, transparency and positive change. We guide founders by providing top operational and strategic support, working side by side in true partnership. Our community and expert network is endless, and we make sure you get what you need. We understand the power harnessed by the brands that modern consumers love: a compelling mix of seamless products & experiences, engaging content and a true sense of belonging, all enabled by data and technology. We specialise in the intersection of Community, Branding, Innovation and Technology. And we do this by combining art, science and intuition, secretly noticing details that no one else sees, operating with purpose and empathy, with the aim to build a more human digital-lifestyle future. We back globally ambitious founders operating across Europe, UK and the US; helping accelerate their growth via our unique access to major markets, including Asia. We promote investments leading/co-leading Series A (+/-) and co-investing in later-stage rounds.