Era

Selva Ventures was founded in 2019 with an ambitious mission: to invest in brands that make their consumers’ lives better. We believe that health and wellness is one of the most important pillars of the consumer economy. Healthier people are happier, more productive, live longer and cost less to our healthcare system. For many people, living healthier lives is complicated, confusing, expensive and inconvenient; we hope to play a part in changing that. To us, making consumers’ lives better means better ingredients, better function and better emotional connection with the consumer. It means nutrition, personal care and technology with high quality inputs that the consumer can trust; it means products that deliver on their promises with real efficacy; and it means experiences that the consumer can truly engage with, making their wellness journey fulfilling rather than a chore. We know one thing for sure: when healthy habits are engaging, rewarding and fun they are far more likely to stick and therefore have a lasting impact. We see a golden age of consumer products on the horizon, driven by our society’s continuous learning about what we need to live healthier lives. We view entrepreneurship as the answer to solving the problems we know about and the problems we will soon discover. We are proud to partner with these amazing founders to give them capital, strategic resources, network, advice and moral support, and in doing so we hope to play a role in making consumers’ lives better.

We obsess over the values shifts driving consumers and the tech shifts underpinning consumer adoption. The need and potential is clear, and the opportunities are massive.Evolved attitudes and social norms are shaping new demands. Antiquated and fragile systems are begging for reinvention. Ongoing demographic shifts are fueling deep, fundamental needs. The power of technology for progress is more profound and scalable than ever.We live in a society dependent on thoughtful bridging of on-and off-line worlds. Generative AI will unlock a new set of possibilities. Nimble adoption and swift, bold change is the norm. We believe opportunity lies ahead of the trend. In an industry obsessed with trailblazing, we go one step further: We meet the consumer where they’re going. When big thinkers are poised to transform culture, they become more than just founders, or CEOs, or investors, or entrepreneurs. They become Forerunners.Forerunner Advantage Forerunner is a research-focused, thesis-driven venture capital firm that’s dedicated to serving a fast-changing society with complex needs. We believe in walking the walk: early action, high conviction, engaged partnership. Research-focused: We commit ourselves to having a constant pulse on what people are doing and why. This requires both IQ and EQ - we combine data-driven research with an intimate understanding of peoples’ needs. We always show up with a prepared mind. Thesis-driven: We leverage our research to uncover business opportunity and invest in the teams best positioned to reshape categories and help transform culture, such as Faire, Chime, Glossier, Hims&Hers, ŌURA, The Farmer’s Dog, Ritual, and more. And the work doesn’t stop when we invest. Consumer-led: The consumer is our North Star. We invest to support evolving societal needs and further the potential of people. We see technology-driven change as a means to meet the consumer - your user - where they are going. Credibility-building: Working with us is a statement about the company you aim to build. Our focused efforts and decades-long track record of partnering with category-defining companies early have established Forerunner as a true advantage to founders.

Established by founder and former CEO of Vital Proteins and backed by a team of highly successful consumer brand entrepreneurs and investors, Starshot Ventures Launch Pad – SVLP – is a venture creation studio that forges innovative brands meant to deliver on consumers’ wellness needs. We are seasoned leaders and well-respected brand builders on a mission to provide better wellness solutions for all. We lead with curiosity and chase bold ideas in the pursuit of helping others be their best.

For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

We are committed to opening doors and creating partnerships. With a deep network, nimble capital, and passion for the consumer experience, we deliver high-impact partnerships for exceptional founders. When G9 partners with you, we are on your team.

We're in the business of making a difference. One Better Ventures works with exceptional entrepreneurs to unlock potential and build an inspired community to do well and good. We partner with distinctive consumer brands that aim to have a positive impact on the world. We advise and invest in companies who are entering a rapid growth phase. Our track record includes building businesses like Burt’s Bees and Seventh Generation, and leading them to successful exits. Now we are working with innovative ventures like Leesa Sleep, Filter Easy and Disruptive Enterprises as aligned, principled, and patient investors and operating partners. We run One Better Ventures with a deep commitment to service and corporate citizenship in our community, and we donate 10% of our profits to charity. Do well. Do good. Do One Better.