Eutopia

We invest in and support a diverse group of founders building tomorrow’s iconic brands. Our strategy is rooted in three unique pillars: Values-Led: Better for you, better for the world. Consumers today are demanding transparency and accountability from their brands. Strong Underlying Metrics: We invest behind strong margin profiles, unit economics, and a quicker path to profitability. Right Capital Structure: We lead the first institutional round and believe in a rational approach to valuing, capitalizing and scaling, providing the best path to a successful outcome. We partner with founders at the early stages of their journey where we can be most helpful.First Institutional Capital: We invest in brands that have achieved ~$1M-$5M in revenue, with strong underlying metrics. Lead Check: We prefer to lead with a check size ranging from $750k-$1.25M. Focus Areas: Health & Wellness, Beauty, Personal Care, Apparel & Accessories, Food & Beverage, Baby and Home. Commerce Enablement Technology: We invest in innovative commerce enablement technologies that sell into our brands. How We HelpOperational Experts: We bring 20+ years of executive level operating experience and our companies have access to our Operating Partners and our LP sector specialists. Recruiting: With our sector specific focus and deep networks we are able to find and place critical hires for our portfolio companies. Fundraising: We work closely with our founders to determine the best capital partners who understand their industry and are aligned with their path. Board Support: As seasoned board directors we actively work with our companies to provide the right guidance, oversight and support.

We are committed to opening doors and creating partnerships. With a deep network, nimble capital, and passion for the consumer experience, we deliver high-impact partnerships for exceptional founders. When G9 partners with you, we are on your team.

PAPA OSCAR was founded in 2017 and is one of the leading e-commerce accelerators for lifestyle brands in Europe. We offer our portfolio companies not only financial, but also strategic and operational support, as well as access to an international network. To build a successful and sustainable lifestyle company, it is essential to have the right mix of marketing tools, a sustainable organisational structure, operational support and optimised processes. This is why we have developed a new venture capital approach: We combine capital and comprehensive operational support, offering our companies exclusive access to expert teams in marketing (online & offline), sales, business and product strategy, product development and IT. Our goal is to create value from day one - and not just with capital. Who we are looking for We invest in people, not products. You, your team and your ambitions are our top priority. A great product and new innovation is little without a passionate, focused and tenacious entrepreneur. That's why we invest in people, not products. Seed & Early Stage We support creative projects that are in an early growth phase and help you expand your business and build sustainable brands. We are looking for innovative business ideas with ambitious founders. D2C / Lifestyle We work almost exclusively with D2C / e-commerce brands. Our portfolio includes products in the categories jewellery and accessories, sports, men's, women's and children's clothing, home & interior and food. Central and Southern Europe In addition to the original investment focus on the German-speaking region, we have also been investing in founders and brands from the Southern European market since the opening of a further location in Barcelona.

Anthos is a generalist venture capital firm with over $3B of assets under management. Venture capital is what fuels new and innovative businesses, and – since our founding in 2007 – we’ve had the privilege of investing in and working with the founders of Guayaki, Gopuff, Olaplex, Trunk Club, ApplyBoard, VRChat, and dozens of other category-leading start-ups to build their businesses. We purposely maintain a low profile, in keeping with our general ethos of humility and heads-down work ethic. The background of our diverse team possesses a good balance across finance – Goldman Sachs, Luxor, Ares, Summit – and consumer tech – Google, Facebook, Instagram, Snap, Apple, Venmo, and more.

Red Sea Ventures is a leading NY-based, pre-seed and seed stage venture firm investing in tech-enabled, user-centric consumer and B2B startups. In our first fund, we invested in category leading companies across sectors including Allbirds, Convoy, Nest, Eargo, Prose, Genies, Joor, and Sweetgreen. We are looking to partner with mission driven founders seeking to transform the economy and the lives of their teams and users. We are an entrepreneurial firm that values friendliness, humility, camaraderie, collaboration, determination, independence, and hustle with a commitment to performance. We are building RSV as a platform for community; bringing together our visionary founders, LPs, and relationships at large to support the companies we choose to partner with.

Sixth Sense has a formidable founding team and a strong Centre of Excellence Board. Our core team has a cumulative experience of over 70 years in the wider consumer domain. We believe that the next big wave of dysfunctional growth will be led by entrepreneurs driven by completely different skill sets and capabilities and not necessarily capital. We aim to invest in the Consumer of Tomorrow…Today! We like to back “first generation” entrepreneurs and are flexible regards the stage and size of investments as long as the business addresses the consumer needs “more efficiently”, be it products, services, distribution, analytics etc. At Sixth Sense, we too strongly believe in our intuition and hence our name. Our experience of foreseeing a trend together with deep insights provides us a clear vision of what is needed and how to achieve it – perceiving the value of an idea is now second nature to us. The fundamental values and aim of our business model extend to our logo as well. While the Roman VI represents a global outlook and investments that drive the company, the ‘matra’ identifies with our focus on Indian start-ups that go on to carve a niche for themselves. Our vision “Entrepreneurship is living a few years of your life like most people won’t, to spend the rest of your life like most people can’t!“ We believe that the next big wave of dysfunctional growth will be led by players who are going to be driven by completely different capabilities and not necessarily capital. At Sixth Sense we hope to fill a gap or find some gap for ourselves to actualize that. We would want to back ourselves in identifying a ‘smart ass’ team with a ‘kick ass’ product in a ‘big ass’ market! Our vision is to create an organization that gets recognized as the de-facto medium for investments (angel/ venture/ private/ listed) in consumer centric businesses in India. We take pride in our ability to catch trends and take calculated risks that enable us to create value – both for our investors and investee companies. The businesses we fund can fast track their growth by leveraging the ecosystem we provide, which includes – our strong consumer-centric research and investment analysis, along with access to our Centre of Excellence Board for strategic and operational inputs.