We invest in consumer startups with a purpose who are rethinking the way we eat, sleep, dress, exercise and feel.
We empower early-stage startups to grow through investment, in-house expertise and a network of global advisors.
With Europe as our investment playground and the US as our second home, our investment size is between 1 to 8 million euros. We join early and invest for the long haul.
The startups that we back have a strong value proposition, clear brand potential, a proven scalable business model and a “better for me, better for the communities, better for the planet” approach.
- Wellness & Beauty: Triggered by new habits, an urgent need for wellbeing and a growing environmental awareness, the wellness space has radically changed over the past few years. We believe that the future of wellness will be more holistic, more experience-oriented and more greener.
- Food & beverage: A new generation of entrepreneurs are driving transformation in the food industry to provide mindful buyers with healthier and more nutritious food, while increasing the levels of transparency, safety and sustainability.
- Recreation: In an ever digitalized world, we expect to see revolutionary new concepts and experiences which will advance how we spend our time in the real world.
- Fashion & accessories: Traceability, personalisation, and a fair price are what matters. We believe that vertical and circular models will shape the future of the fashion & accessories sectors.
- Home & garden: With more millenials having children and an ever aging population, home products are being redesigned. People are craving a living space that’s more personal, comfortable and safe.