Homegrown Ventures

Homegrown Ventures is a venture capital firm that backs purpose-driven consumer brands across the Middle East and North Africa and India, with the GCC as its core market. The firm's preferred investment stage is post-launch consumer goods companies generating approximately $2-10 million in net revenue, though it remains open to businesses at other stages. Within consumer, its stated sector interests span food and beverages, beauty and personal care, health and wellness, pet, home care and baby products.

Investment criteria emphasise high growth potential paired with sustainable financials. The firm expresses a preference for clean-label products and category creators - brands introducing something new to a market rather than replicating existing offers - and for companies with global ambition, meaning the capacity to reach consumers beyond their home markets.

Alongside equity, Homegrown Ventures provides hands-on operational support, describing its approach as "operators first, investors second." Working directly with founders, the firm engages across strategy, marketing, distribution, hiring, financial planning, sales, operations and exit planning. The combination reflects a model in which capital is accompanied by active participation in the building of the business rather than passive board oversight.