Daughters Capital is a consumer-tech focused incubator led by the founder of Reformation. We vet opportunities before hiring teams to launch select businesses from the ground up. We only incubate in areas we know extremely well to create a distinct competitive edge.
Daughters Capital
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Female Founders Fund
In 2014, we created Female Founders Fund with one simple belief: women will build the companies of tomorrow. Since then, we’ve become the leading source of institutional capital for female founders raising seed capital with over $3B in enterprise value. So why do we focus on female founders? WE RECOGNIZED THE OPPORTUNITY. In 2014, $2.2B or 2% of venture capital dollars went towards female-founded companies. Five years later in 2019, 2.7% of venture capital dollars went towards companies with female entrepreneurs. That’s $3.54B out of $110B invested globally. Yet women start businesses at a rate 1.5x higher than the national average and dominate the workforce holding 56% of professional jobs. WE BROKE DOWN THE NUMBERS. In 2015, First Round Capital’s 10 Year Review showed companies with female founders on the founding team perform 63% better than those with only male founders. McKinsey & Co’s 2018 study shows companies in the top quartile for ethnic diversity are 21% more likely to experience above average profits. In the business world, its now widely accepted that diverse companies drive stronger public and private market returns. WE’RE DOING SOMETHING ABOUT IT. Female Founders Fund launched in 2014 to address this problem with an opportunity – an investment vehicle focused on investing the next generation of female talent. Over the last seven years, we’ve invested in category-defining female-founded companies like Eloquii, Zola, Maven Clinic, Tala, and so many more. As female investors & operators, we are tracking cultural shifts and identifying opportunities with greater relevance, and with empathy for the founders’ unique journey and perspective. We believe our founders’ success will impact and shape the future of the technology landscape creating a more equitable and diverse future. We’re not just investing in top performers - we’re investing in talented leaders building tomorrow’s companies. That’s an ROI we can all get behind.
Rogue Women's Fund
We invest in women-led companies, who forge new paths and make possible, the impossible. We’re inspired by entrepreneurs that reject the status quo, and who are driven by market traction. We value ingenuity, insight and intelligence. Going from startup to a successful exit takes dedication, engagement, and clear expectations. We accelerate success with resources, values and vision.
Ingeborg Investments
We believe women drive outsize investments returns. Ingeborg focuses on direct investments into women-led, early-stage startups. We invest in the full female experience: we value innovation that empowers and improves motherhood, career, financial security, women’s health and better living. We are female-consumer centric and business-model agnostic in our direct investment approach. Our core strategy is complimented by select investments into later stage startups and women-led venture or private-equity funds. Why Women?Savvy Investors: 69% top-quartile VC funds include women decision makers Capital-Efficient Founders: 2.5x revenue generated vs. men Dominant Consumers: 85% consumer purchasing power Why Now?Under-Funded: 13% decision makers at U.S. VC funds are women Under-Valued: 2% VC dollars in the U.S. go to all-female founder teams Under-Estimated: 10% Fortune 500 CEOs are women
Expert Dojo
EXPERT DOJO IS THE MOST ACTIVE INTERNATIONAL EARLY-STAGE STARTUP ACCELERATOR IN SOUTHERN CALIFORNIA. WE INVEST $100,000 IN EACH OF OUR STARTUPS AND HELP THEM GET TRACTION AND SCALE FASTER THAN THEY COULD EVER DO BY THEMSELVES. Since 2018, we have invested in over 220 startups to accelerate their growth. What makes us special is our focus on building visionary companies. We typically invest in pre-seed and seed stage startups that have a product, a go to market strategy and a potential for high growth. Most of our startups are minority and female founded technology companies. However, we remain industry agnostic and invest in founders from all over the world and from diverse backgrounds. Diversity, equity, and inclusion are important pillars of our community and we strive to improve in every aspect of our organization. Out of our 105 investments, 41% are into female founded/led companies. We rank higher in comparison to the top accelerators in the US, with an average of only 18.8% of their investments being into female founded/led startups.
Sororitê
Flávia and Érica met in 2021, during an online meeting for angel investors. The two soon discovered that they had many affinities and also a common discomfort: the lack of representation and diversity in the world of angel investing. The environments of both startups and investors were dominated by white men. One cause could be because only 13% of angel investors were women according to data from the Brazilian angel survey. And with this realization came the idea: “Why don't we create an angel investment group just for women?” This is how Sororitê was born. At first, they created a group on WhatsApp and promoted virtual meetings with other investors. The group grew quickly, organically. One participant went, liked it and invited another. It went from virtual to real and today Sororitê has a physical headquarter in São Paulo, has a team of supporters, holds face-to-face meetings, monthly talks and events for networking and knowledge exchange. It is a safe space of empathy and acceptance. It has become a very powerful network with more than 100 angel investors and hundreds of startups, founded by women, evaluated. Jaana joined Flávia and Erica, in 2022. They are founding partners of the largest investors community in Latin America whose main objective is to fight gender disparities in their environment.
ID Ventures
ID Ventures supports promising early-stage startups in Michigan with capital and expertise. We are a collaborative investor and provide inclusive access to our resources and network. In addition to capital, our team of experts works with ecosystem partners across our network in order to help our companies prepare for follow-on funding, scale their teams, and develop their boards and advisors. Additionally, our entrepreneurs are joining a family of early-stage companies in which to share, learn, and grow. We provide early-stage investment to promising Michigan-based, high-tech startups, as well as programs that strengthen the startup ecosystem. Since 2009, we have invested in over 200 companies with 14 exits, deployed more than $21 million through multiple funds, and leveraged over $1 billion in additional investment. CRITERIA FOR FUNDING We support companies with high-growth potential that are in the post-idea stage and seeking funding in the Pre-seed to Series A rounds. When considering investment opportunities, we look at a broad range of sectors and startups that meet the following criteria: Key founders and at least one full-time employee in Michigan Minimum Viable Product created Tech-enabled or high-tech component For-profit LLC, C Corp, or S Corp Identified scalable venture path Demonstrated progress against business model INCLUSIVITY MATTERS ID Ventures invests in minority and women led companies at 4x the national average because we see great opportunity in entrepreneurs from all backgrounds. By providing opportunities to underrepresented entrepreneurs, we can ensure representation, respect our state’s diversity, and create a start-up community unlike any other. WHAT TO EXPECT IN OUR FUNDING PROCESSINQUIRY: Fill out our online form to tell us a little about your startup and schedule an introductory phone call. INTERNAL REVIEW: Our team discusses the opportunity and assesses if appropriate to move forward. TEAM MEETING: If continuing the process, we’ll spend time getting to know your company and future plans through a series of virtual or in-person meetings to build a long-term relationship. DILIGENCE: Once both our teams are ready to proceed, we will ask for a set of company materials and references. APPROVAL: Company is reviewed with our investment committee for final approval. DOCUMENTATION: Investment documents are drafted, reviewed, and signed. FUNDING: Funds are disbursed per our agreement with ongoing reporting requirements. WELCOME TO THE FAMILY! Our team provides ongoing resources, support and networking opportunities for continued growth.