We invest in and support a diverse group of founders building tomorrow’s iconic brands. Our strategy is rooted in three unique pillars:
- Values-Led: Better for you, better for the world. Consumers today are demanding transparency and accountability from their brands.
- Strong Underlying Metrics: We invest behind strong margin profiles, unit economics, and a quicker path to profitability.
- Right Capital Structure: We lead the first institutional round and believe in a rational approach to valuing, capitalizing and scaling, providing the best path to a successful outcome.
We partner with founders at the early stages of their journey where we can be most helpful.
- First Institutional Capital: We invest in brands that have achieved ~$1M-$5M in revenue, with strong underlying metrics.
- Lead Check: We prefer to lead with a check size ranging from $750k-$1.25M.
- Focus Areas: Health & Wellness, Beauty, Personal Care, Apparel & Accessories, Food & Beverage, Baby and Home.
- Commerce Enablement Technology: We invest in innovative commerce enablement technologies that sell into our brands.
How We Help
- Operational Experts: We bring 20+ years of executive level operating experience and our companies have access to our Operating Partners and our LP sector specialists.
- Recruiting: With our sector specific focus and deep networks we are able to find and place critical hires for our portfolio companies.
- Fundraising: We work closely with our founders to determine the best capital partners who understand their industry and are aligned with their path.
- Board Support: As seasoned board directors we actively work with our companies to provide the right guidance, oversight and support.