Early-stage venture firm led by experienced investors with a passion for consumer businesses.
- Your First Institutional Investor: We invest in exciting consumer businesses (& their enablers) from Seed to Series A.
- Lead with Conviction: We lead rounds; we don’t borrow conviction from others.
- Sector Focus: Digital Consumer businesses and their Enablers
- Ticket Size: 'First cheque' sizes of INR 10-150 million
- Subsequent Rounds: We have reserved significant capital for follow on investment in our portfolio companies
- Partner of Choice: We’ve been helping founders build businesses through good times and bad for two decades
The Story behind the People
We have 30+ years of cumulative experience managing third-party capital
Partners in several consumer journeys at multiple stages across categories. We have professionally and personally invested across 20+ consumer businesses from seed stage to growth.
We believe in marrying rigor with agility and are deeply engaged in value creation with our founders.
We are looking to play the long game with people willing to play the long game.
PRATH is a labor of love for us to translate our passion for consumer investing into an institution, that we hope, will far outlive and outshine us.