Viking Growth

Our singular mission is to furnish the support, expertise and network to help you scale your SaaS company. Here's what you can expect from us to go all the way together. Unashamed SaaS geekery Oxx lived and breathed B2B SaaS before the bandwagon arrived. It’s likely we already know your market, category and what kind of models might best support your growth. We look for specialised, select companies, ones where success comes from going deep. Then we match your passion and determination to build a stand-out company on the global stage. Some call us B2B SaaS geeks and we take that as a compliment. With Oxx's experienced, capable team by your side, you have the power to build a global category-leader. Product advantage plus - Go-To-Market Fit is unstoppable That’s why we care about your product value proposition and your tech even more than we do about financial traction. (There, we said it!) Of course, we love market success. But if you have a proven product together with an exciting vision and sustainable differentiation, you have the critical fuel for success. We weld our Go-To-Market Fit expertise with your Product-Market Fit to help you create a business that can lead a category at global scale. Check if you are ready for the next stage with our GTMF toolkit. Scaling takes bespoke support We’ll never tell you how to run your company. And we’re allergic to generic cookie-cutter investment approaches. Instead of shortcuts or a catch-all model, we tailor our partnership to your exact situation and needs. Always underpinned with fairness, transparency and openness. Our job is to put an extended, global network of expertise accumulated over more than 20 years at your service. We win on culture; just ask the founders we’ve backed Adding an investor into your journey is a big, sweaty-palms moment, so culture fit and shared skin-in-the-game are critical. Our job is to bring our unique expertise to bear to make you successful on a global stage. Our approach to investment is highly selective and that means that we support every one of our companies with absolute conviction throughout the whole journey. It really works; just ask the founders who’ve already chosen us.

We invest in growth-stage B2B SaaS companies with scalable business models and strong market potential. Our approach combines capital with hands-on support, ensuring companies are not only funded, but equipped to accelerate growth. We help companies enter new markets, strengthen their presence, and unlock growth. By combining strategy with hands-on support, we deliver measurable results including capital strategy and guidance on Innovation Norway grants and loans

henQ is a Seed and Series A venture capital fund. We invest across Europe in B2B startups with a software component, writing tickets of EUR 2-5M. Companies we invest in range from having their first embryonic product and a few pilot customers, to having EUR 2-3M in annual recurring revenue being ready to properly scale. Our assets under management are approximately EUR 200M. Our latest fund - raised in 2020 - is EUR 80M in size. The returns of all our funds are among the best in the market. Famous brand name funds like Sequoia are reaping the benefits of what they did in the past and defending their existing great position. At henQ, we are equally as ambitious but our work is much more exciting, as together we are building the next great success story in VC rather than defending a legacy. We do so by constructing a high conviction portfolio (making on average 3 new investments / year) and only investing in the very few deals we truly love. The results are top returns and the wonderful privilege of only working with people we admire. Joining now, you could still become one of the key players in our team.

The network, expertise and resources you need to make it happen. Imagine you had a partner in your journey through the expansion stage. Someone who has been there before – hired a Head of Product, optimized growth funnels, fine-tuned pricing and packaging, scaled GTM strategies and so much more. Our team is here to help bring to bear the network, expertise and operational resources you need to make it all happen. Once we understand what will move the needle in your business, we dig in to help. You’re in control, but we plug in at all levels of your organization to help you organize, prioritize and extend the reach of your team in the areas that matter most: acquisition & conversion, retention & expansion, corporate development, pricing & packaging and executive network.

Lightbird is a Zurich-based VC firm backing entrepreneurs at one of the most intense periods of a company’s life – the early stage (Pre-Seed/Seed/Seed+). We invest in the most ambitious founding teams that use technology to solve real problems for real people and real businesses. The fund invests in B2B software with a particular focus on companies using PLG, Community-led Growth, Bottom-up Saas, NFX, Self-serve etc.. While we’re able to invest globally we will invest most of the money close to home (Europe). We are a rising brand with young, dynamic and driven people that values team work and open communication. We are rebels and want to challenge the status quo in VC by doing things a bit differently - more human. We strongly encourage individual initiatives and diverse perspectives, and enjoy spending time with each other.

We’ve spent our careers in the growth-stage software space and appreciate the importance of a company’s inflection point. With a dedication to the fundamentals, understanding of the software market and lessons learned in the operational trenches, we're focused on helping propel companies to the next level. People with perspective We’re powered by an energetic, collaborative community – a community made of the motivated people at PSG and the exceptional innovators who lead PSG portfolio companies. We find purpose together: by diving in, working as a team and capturing new opportunities. Built for growth We understand the unique opportunities and challenges of building a leading software company. With that foundation, we’ve built a tried and tested growth engine that helps software businesses unlock their full potential for growth, expansion and impact. A genuine partnership It’s in our DNA: building connections and trust with management teams. This collective effort forms the foundation that drives companies forward. Meet the businesses that we’re proud to call our partners and learn how their software is transforming industries.