Trust Fund

We use our powerful network and expertise rooted in an entrepreneurial family heritage to lift new generations of sustainable businesses. We invest. We invest in mission-driven founders that identify the needs of their customers with innovative business models and disrupting product solutions in order to shape a better and sustainable future for the next generation. We support. We believe ‘capital’ should be more than just mere money. Thus, we will provide capital beyond money in form of access to personal networks, industrial knowledge and entrepreneurial spirit. This support will last from Seed to Series A – and beyond. Investment ThesisConsumption. Feeding the planet is the biggest societal and climate challenge in current times – solving this will be of pivotal importance for the upcoming decades. By inventing more efficient, healthy, and sustainable technology and product solutions, we invest into B2B and B2C consumption innovations that are better for the people and the planet. Wellbeing. Using state-of-the art scientific and technological advances, earth inhabitants’ lives are transformed towards more healthiness with respect to mental and physical conditions. Digital solutions are driving towards higher transparency, connectivity, and thus better performance creating superior living standards for the society. Productivity. Superior digital solutions along the value chain and innovative product experiences that disrupt analog businesses and ease complex processes with the aim to revolutionize existing segments or innovate new ones with the ability to adapt according to data will be key to safeguard the wealth and living on our planet. Offering access to a unique set of industry and venture networks.Expert Access: Thanks to a highly diversifed network of industry leading companies of our investor, we have access to a unique set of industry and venture networks that we leverage for investment decision making and actively offer our investee companies as value-add in addition to our financial contribuionts. We understand ourselves as an accessible, reliable, and collaborative team – we remain on the co-driver seat beyond stages. Powerful Network: In the past years we have built up a highly diversified and valuable network of trusted partners and co-investors. In addition to our direct investments, we are also invested into leading early-stage funds, with whom we have co-invested in the past and will also do in the future. These networks give us access to world-leading early-stage co-investors and know-how. Lasting Commitment: There is no ‘short-term’ in family. So being backed by one of the most renowned family businesses in Germany comes with lasting dedication. We are here to stay and will continue to invest in the foreseeable future thereby leveraging our experiences and expertise.

Muse Capital is an early stage venture fund investing in consumer tech, with a focus on large underserved markets poised for disruption. They focus on investing in products, services and solutions to meet the needs of tomorrow’s increasingly diverse society across how we care (women’s health, digital health, and childcare), how we live (wellness and sustainability), and how we play (gaming, entertainment, web3, and sports tech). Muse Capital’s expertise is sourcing and executing on business development opportunities for their entrepreneurs, leveraging the partners 20+ years of accelerating and operating businesses in both private and public sectors, with their global network of decision makers across F500's, entertainment, sports teams/owners, global investors, and world class tech entrepreneurs. Given their highly strategic value add, they are able to access oversubscribed deals and invest before or alongside some of the top funds in the valley including Andreessen Horowitz, Google Ventures, Forerunner, and Lightspeed to name just a few. Muse Capital’s current fund is a $45m platform dedicated to doubling down on their established track record across the consumer space, and a knack for spotting super-trends and talent early on. Their portfolio of 40+ investments includes Clarity Money (sold to Goldman Sachs), Mahmee (telehealth for new mothers, series A lead by Goldman Sachs), Midi (disrupting the $50B menopause space), Kinside (digitizing the $150B childcare industry), and Beekeeper’s Naturals (replacing the modern medicine cabinet with natural products). The team has also gained exclusive access for their strategic LPs to direct investments into prestigious later stage deals including Robinhood and Byju’s. As a female lead team of conscious capitalists, Muse Capital is a staunch advocate for diversity as better business, and proud to have a portfolio which is 50% minority/female.

We believe that by investing in the brands and technologies that consumers want and use, we can help shape a brighter future, not only for consumers but also for the planet. Our vision is to empower the next generation of consumer-focused disruptors by providing them with the resources and support they need to transform the way consumers live and work. Investing in startups at the earliest stages, and then helping them innovate and scale through XRC’s unique and disruptive capital and service platform, will allow us to deliver the highest value to our entrepreneurs, strategic partners and limited partners. Who We Are XRC Ventures is a venture capital firm and startup accelerator for the next generation of disruptors in the retail technology, consumer healthtech, and consumer goods sectors. With support from our world-class retailer and eco-system partners, XRC Ventures has become the first design-centric retail innovation ecosystem of its kind. Our Funds Accelerator Fund. Invests in pre-Seed to Series A companies in retail technology, consumer goods and the consumer healthtech. Brand Capital Fund. Invests Seed to Series A consumer product companies in beauty, personal care, home goods, and health and wellness categories. Opportunity Fund. Invests in post-Seed to Series A companies in the next generation of retail technology and consumer goods. We co-invest alongside top venture capital funds and provide follow-on capital to select XRC Ventures alumni scaling their companies beyond product market fit and achieving exponential growth. Investment POV At XRC, we look for visionary founders who are leveraging technology to positively change how humans live their lives as consumers. The need for technology in consumer serving businesses, combined with the breathtakingly rapid advancement of AI and other technologies, makes the consumer tech space one of the most dynamic areas for early stage investing. We are excited to be well-connected and right in the middle of this exciting industry. We articulate on our investment thesis in our Investment POV, which in turn drives our focus on the following four core innovation areas: Commerce Enablement. Startups fueling the digital transformation of retail. We're focusing on areas such as AI automation, distributed commerce platforms, consumer fintech, loyalty tech, and the evolution of commerce supply chains. These ventures will help redefine commerce and create a seamless buying experience. Emergent Channels and Revenue. Companies reshaping how consumers discover, engage with, and purchase products/services, inventing entirely new paths to customers, and classes of revenue. This includes shoppable content, product-as-a-channel, loyalty commerce, service retailing, trans-channel experiential retailing, and AI bot-mediated commerce. Consumer Healthtech. Ventures making personalized health outcomes more accessible and efficient. This includes technology platforms for consumer health, remote health services, subscription wellness, health outcomes-as-a-service, and aging-in-place & assured living solutions. Sustainable Commerce. Businesses driving the shift towards a more sustainable and circular economy. This includes on-demand local manufacturing, alternatives to ownership, alternative materials, subscription retail, and sustainable consumer finance.

“It turns out that one reason for the low percentage of dollars going to companies with women CEOs and executives is that there are so few women VCs. . .[but] True Wealth’s attraction isn’t just its gender focus. . .Their investments not only return a high ROI, but with an environmental and health focus to the investments, they make a social impact.” – Forbes, 2017Gender Matters The future of savvy investing is gender diverse. Women-led, venture capital backed start-ups financially outperform their male counterparts, utilizing less capital for a greater return. Despite the history of outperformance, there is a big blind spot in the market, creating a fantastic investment opportunity. That’s where the common sense strategy of creating True Wealth comes in, with a mission to deliver superior returns to our investors, portfolio companies, and communities by investing in highly-scalable, women-led businesses that improve environmental and/or human health. Where We Invest True Wealth Ventures is focused on investing in more women leaders who have proven to financially outperform in high growth markets of environmental and human health where women are making the vast majority of purchase decisions We know that women are especially interested in making a positive impact, as both entrepreneurs and investors, and are proud to be selected for the ImpactAssets 50 2021 List, a global list of impact fund managers recognized for demonstrated potential to create positive impact across sectors and asset classes. Therefore, we exclusively invest in companies that are both women-led and whose core value proposition is improving environmental and/or human health. Environmental Health Consumers and investors – and especially women – demand more sustainably designed and manufactured products and solutions without a negative environmental impact during their useful life or end-of-life. This category includes, but is not limited to, solutions like: Sustainably-produced building materials and energy systems Sustainably produced home goods (furniture, fashion, care and food) Green packaging Clean mfg & supply chain technology Sustainable ag tech Human Health The focus here is more on “health care vs sick care” with evidence-based solutions that explicitly improve health. The explicit exceptions are life sciences or any solution requiring heavy FDA approval (e.g. pharma, biotech, implantable medical devices.) This category includes, but is not limited to, solutions like: Health tech Food-as-medicine Wellness products and solutions Femtech Silver tech Clinical decision support Public/community health Women-Led Companies with more women at the leadership helm enjoy significantly better financial results. Women excel in a variety of areas that are important to 21st century leadership skills – areas like cooperation, communication, taking initiative and driving for results. We look for companies with at least: One full-time female founder or C-suite executive With significant decision-making authority With significant equity ownership How We Invest We like to be the first institutional investors at an early stage (usually Series Seed) with first checks up to $1M, and we often take a board seat. We generally reserve over half of our investment capital for follow-on investments. We look for companies where the founders see an acquisition exit opportunity within 3-5 years at a valuation of $100 million or more. We have also taken the Diversity Pledge and are intentional about building a diverse team and inclusive culture throughout the True Wealth Ventures Fund and portfolio.

Khosla Ventures invests in companies that are bold, early and impactful. The firm was started in 2004 by Vinod Khosla, co-founder of Sun Microsystems, to provide venture assistance to entrepreneurs. Headquartered in Menlo Park, Calif., Khosla Ventures invests in a range of areas including AI, climate, sustainability, enterprise, consumer, fintech, digital health, medtech and diagnostics, therapeutics and frontier technology.

Red Sea Ventures is a leading NY-based, pre-seed and seed stage venture firm investing in tech-enabled, user-centric consumer and B2B startups. In our first fund, we invested in category leading companies across sectors including Allbirds, Convoy, Nest, Eargo, Prose, Genies, Joor, and Sweetgreen. We are looking to partner with mission driven founders seeking to transform the economy and the lives of their teams and users. We are an entrepreneurial firm that values friendliness, humility, camaraderie, collaboration, determination, independence, and hustle with a commitment to performance. We are building RSV as a platform for community; bringing together our visionary founders, LPs, and relationships at large to support the companies we choose to partner with.