Sella Direct Ventures
The Sella Group's venture platform, investing from the Group's balance sheet in early-stage fintech companies and in specialised venture capital funds across global markets.
Sella Direct Ventures is the venture investing platform of the Sella Group, established in 2025. It operates through two channels: direct investments in early-stage companies and commitments to specialised venture capital funds. Capital is deployed from the Sella Group's balance sheet, which the firm characterises as evidence of a long-term capital commitment, and the platform continues investment activity previously carried out at Group level.
The direct investment programme targets early-stage companies working across fintech and adjacent financial services domains - digital banking, payments technology, lending technology, financial infrastructure, and regtech and compliance. A stated emphasis is on businesses reshaping finance and expanding financial inclusion. In parallel, fund investments are made in specialised venture capital managers investing across geographies and sectors, giving the platform exposure beyond its own direct pipeline. The geographic remit is described as spanning markets globally.
Sella Direct Ventures positions itself as a connector between funds, founders, and co-investors, and backs portfolio companies with the Sella Group's financial expertise, corporate resources, network, and market access. The firm describes its approach as long-term and partnership-led. Further details on fund size, cheque size, and team are available via its website.