Ridge Ventures

To succeed as a startup, you need a lot more than capital. You need the right tool set, strategy, and supporters who share your values and philosophy of growth. That’s why HubSpot Ventures commits to resources that go well beyond funding - we provide access to expert advising and first-rate business tools. Every portfolio company will have access to coaching from senior leaders, partnership support, special event access, and more. If this sounds like the relationship you're looking for, take a moment to meet a few of the members of HubSpot's strategy & partnerships team. Who Should Apply We’re not looking for quick wins with this fund. We’re looking to build long term partnerships. We’re investing in companies that we believe will not only produce a positive return over time, but also expand the impact of HubSpot’s philosophy of growing better. That means never sacrificing the customer experience for the sake of growth. You should apply if you: Are actively raising a funding round (seed through late stage) Align with our mission to help millions of organizations grow better Have potential to deliver unique value to the HubSpot community Are building a leading SaaS-based product Embody the values in HubSpot’s Customer Code and Culture Code

Our Community partners have already embarked on their own crazy race of creating a B2B SaaS, some with a favorable exit outcome, others with a failure outcome, this allowed us to identify a methodology to find challengers of tomorrow. Part of our strategy comes from the business needs of our partners, in a logic of innovation and rationalization of costs it is interesting to look at the case of new players Today our Community partners come from the digital world and together we pool our expertise to identify the hidden value of tomorrow’s challengers Type of assets we are targetingShares: Mainly focused on startups with high potential, one of the key elements in this type of asset is the analysis of the market potential as well as in the team which will be in charge of developing the concept User License: Mainly focused on projects having a Functional MPV and seeking to consolidate it by sharing it with their early adopters, our attention is mainly focused on the execution strategy and the impact of its companies. Token: Mainly focused on web3 projects, this type of asset is generally linked to blockchain and data systems. our focus on this type of asset is focused on the oten linked to the governance and/or the use of a B2B SaaS system.

Partnership on a global scale. M12 is a return-driven fund, with Microsoft as our sole limited partner. We are cloud agnostic and invest in early-stage enterprise software companies globally. Our mission is to empower entrepreneurs with capital, customer connections, and unparalleled access to Microsoft. Portfolio company benefitsJoint selling with Microsoft: Eligible portfolio companies can sell alongside one of the world’s largest enterprise sales teams. New product capabilities and acquisition channels: Portfolio companies can reach new customers and unlock functionality through Microsoft product integrations. Your next big customer: Several teams at Microsoft rely on startup innovation to support their businesses. Increased brand awareness: From product blogs to onstage opportunities, there are several ways to co-market with Microsoft. Consultation with best-in-class experts: M12’s Expert Network sources the right Microsoft specialist to advise on portfolio company business priorities. Curated engagements with Microsoft decision makers: M12 facilitates important introductions to execs across product groups, R&D, and corporate strategy teams. Customer access: M12 hosts events and coordinates meetings with Fortune 500 execs looking to digitally transform with startup tech. Microsoft technology: Portfolio companies get access to Azure and GitHub credits, Office apps, and Surface discounts. Global CISO network: We’ve built a network of industry-leading Chief Information Security Officers who assemble quarterly to hear portfolio company pitches and share business priorities. Our principlesIn your corner We believe that being fully aligned with founders is the only way to drive value to all stakeholders. Partnering deliberately We aim to bring more than capital to the table, and invest only when we can meaningfully contribute to the growth of a startup. Patient capital If we choose to invest, we’re with you for the long term - for your company’s lifecycle. We aren’t driven by artificial milestones or deadlines. Committed to transparency If we choose not to invest, we'll explain why, and try our best to suggest other ways to get access to funding.

We are entrepreneurs and operators and have been working together for over 25 years. Investment thesis. Focused on Software++ We invest in enterprise software companies building mission-critical solutions for their customers that also have two additional characteristics (or plusses, as we call them) that are truly differentiating: + Transformational tech The first plus is technology that enables transformational, rather than incremental, change. The kind of technology that has the potential to materially impact the underlying value proposition within a specific domain. Technology that is so valuable in its own right that it is both a hedge against the company’s business model and a significant valuation multiplier. + Multi-layered monetization strategies The second plus refers to monetization strategies that go beyond typical SaaS licensing fees. Typically a byproduct of their business model, such companies have other inherent value that goes beyond traditional revenue. That value comes in the form of the unique and proprietary datasets they have created, the technical artifacts they have developed, or the network effect of an ecosystem. We refer to the conversion of these two features as Software++, a combination that consistently gives companies a major competitive advantage while dramatically increasing their upside potential. Stage: Seed and Series A Geography: California and Texas Industry: We are sector and vertical agnostic, and seek out high-performance companies Initial checks: $1 million to $5 million (often the first institutional investor) Follow-on checks: We double down on winners and can invest up to $10-20 million to back them across their entire lifecycle Driven by our values. Teamwork: Venture capital is a team sport. We work with other investors and our LP base to bring founders the support and expertise they need to succeed. Mutual respect: We always have our founders’ backs, and expect them to have ours. Alignment: Our success hinges on staying aligned with our founders and our LPs and working together to everyone’s benefit.

We invest in growth-stage B2B SaaS companies with scalable business models and strong market potential. Our approach combines capital with hands-on support, ensuring companies are not only funded, but equipped to accelerate growth. We help companies enter new markets, strengthen their presence, and unlock growth. By combining strategy with hands-on support, we deliver measurable results including capital strategy and guidance on Innovation Norway grants and loans

Counterpart Ventures is a life cycle venture capital fund, focused on investing in authentic relationships built on implicit trust with our founders. We embrace an innovative and flexible funding model which creatively aligns with the needs of our portfolio companies. We help build companies by providing meaningful access to real customers and strategic partnerships. We invest in B2B SaaS, mobility and marketplace technologies which target nontrivial problems or fill missing gaps in large markets. We don’t require social proof by blindly following other investors, when we have conviction we are all in. Today’s VC landscape is increasingly divided by micro and mega funds. Counterpart Ventures is uniquely positioned to price and lead rounds where others cannot or simply will not. Our ValuesConviction: Just win baby. We exert passion and demand excellence in everything we do. We deliver with unwavering conviction. Humility: We aren’t always right and believe it is good practice to acknowledge when we’re not. We believe in teamwork above all else and don’t take ourselves too seriously. Transparency: We don’t sit on the fence. We believe that brutal, honest feedback is the best kind of feedback. Authenticity: The same people you will meet 12 months from now. Authenticity worked for George Costanza so it can work for us too. Passion: Show grit and determination. When the front door is closed, go in through the window. Perseverance: There is no substitute for hard work or elevator to the top. Everyone must walk across the coals at some point in their life. Empathy: VC is a human business. Earn respect and build trust with your peers.