Gray Line Partners

ScaleUps are on the most difficult part of their journey: turning initial viability into exponential growth and long-term success. A decision can mean flight or free fall. That’s where a trusted partner comes in. For over 25 years we’ve partnered with the world’s leading software ScaleUps, providing the capital, operating guidance, and expansive network companies need to propel growth for the long term – and soar. Software From The Start In 1995, we bet on our hunch that software would change the game. We’ve since partnered with hundreds of executives who’ve transformed and shaped industries, changing the way people live and do business. Insight’s approach is straightforward and results-driven. We deploy our three core pillars - scale, focus, and experience - to help companies capture value and generate long-term business success. Focus Insight accelerates revenue and profit in software companies. Our obsession with software has produced a habit of success. We recognize industry patterns, emerging tech markets and software trends. We’ve accumulated the knowledge to understand the strategies needed to win. Scale We have scale. As of February 24, 2022, the closing of the firm’s recent fundraise, Fund XII, brings Insight Partners regulatory assets under management to over $90B. Insight Partners has invested in more than 600 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Our market reach gives executive teams access to networks, customers, resources, data, acquisition targets, and counsel. Our scale provides companies with a platform to win in M&A and organic growth. Experience We’ve seen it all. With over 25 years of operating and investing in software, we know what it takes to build a successful business. Our practitioners geek out over SaaS pattern recognition, building product, executing, and iterating. Executives trust our experience. We're usually a CEO's first call, and we like that. We’re available 24/7 to advise and help. Insight Onsite is the ballast of this commitment. Our growth operators help companies build all core capabilities from product to talent. We dedicate resources and time to advise executive teams, accelerating their ability to sell to new customers, capture opportunity, and realize value. About Our Team Insight’s people are passionate, hungry, committed and smart. We breathe growth, we live scale and we produce success. Our leaders have years of practice investing, growing, and realizing value with some of the most important software companies of our time. We blend investment experience with Onsite’s operational skills to back companies as they scale.

We invest in growth-stage B2B SaaS companies with scalable business models and strong market potential. Our approach combines capital with hands-on support, ensuring companies are not only funded, but equipped to accelerate growth. We help companies enter new markets, strengthen their presence, and unlock growth. By combining strategy with hands-on support, we deliver measurable results including capital strategy and guidance on Innovation Norway grants and loans

With 20+ years of providing growth capital to B2B businesses, Catalyst is the consummate partner to support your next phase of growth. We give you the strategic, tactical and financial tools needed to build an enduring company. We have one mission: earn superior returns by helping entrepreneurs build great growth companies. Investment Criteria We partner with B2B companies at the inflection point from startup to expansion. Here are some of the things we look for: Check Size: $10mm – 20mm+ Transaction Type: Expansion capital (Primary & Secondary) Traction: $4mm+ of ARR Key Attributes: Post Product Market Fit; Compelling Market Opportunity Target Holding Period: 5+ Years

Pairing flexible capital with proprietary operating playbooks, we strive for Bloom to be the investor of choice for ambitious management teams seeking to accelerate their growth and market leadership. Our mandate is flexible and allows us to invest in exceptional Business-to-Business, Software as a Service (SaaS) companies at varying stages of growth, so we approach every situation with an open mind and create customized investment structures to match different business models or transaction types. How We Partner We believe there’s no higher quality business model than high margin, recurring revenue businesses with sticky products, and strong management teams who are destined for greatness but need additional capital, expertise, and partnership to thrive. Bloom’s operating playbook was designed using decades of experience scaling technology businesses through different stages of growth. We augment our playbooks with strategic capital and talented management teams to drive impact across each of our portfolio companies. Our shared services group works relentlessly to implement best practices across growth and demand generation, product, sales, customer success and operations, sales, marketing, driving high levels of output and capital efficiency. Our flexibility as a partner allows us to execute both majority buyouts and minority growth equity investments. We focus on the quality of the business + management team and craft a winning capital strategy accordingly. What We Look For We're big fans of mission-critical technology and software businesses with a competitive moat, a sticky and diversified customer base. Whether the business is bootstrapped, VC-backed or a division of a larger organization, Bloom is completely agnostic to the structure. Specifically, we get excited about companies that check these boxes: Target Company Attributes B2B SaaS generating $2m to $10m+ in ARR 90%+ annual retention rate A mature and proven product Highly talented management team Transaction Focus Majority investments & growth-oriented buyouts Minority growth equity investments Management-led buyouts Add-on acquisitions Carve-outs & divestitures

We’ve spent our careers in the growth-stage software space and appreciate the importance of a company’s inflection point. With a dedication to the fundamentals, understanding of the software market and lessons learned in the operational trenches, we're focused on helping propel companies to the next level. People with perspective We’re powered by an energetic, collaborative community – a community made of the motivated people at PSG and the exceptional innovators who lead PSG portfolio companies. We find purpose together: by diving in, working as a team and capturing new opportunities. Built for growth We understand the unique opportunities and challenges of building a leading software company. With that foundation, we’ve built a tried and tested growth engine that helps software businesses unlock their full potential for growth, expansion and impact. A genuine partnership It’s in our DNA: building connections and trust with management teams. This collective effort forms the foundation that drives companies forward. Meet the businesses that we’re proud to call our partners and learn how their software is transforming industries.

We leverage the expertise of our leadership in cloud computing to help you build credibility and accelerate growth. CREDIBILITY Gain an inside track for building credibility and relationships with Salesforce customers and partners. ACCESS Get access to our product teams, executive leadership, customers and partner events. ADVICE Get advice from our operating team on critical parts of your business.