PSG

The network, expertise and resources you need to make it happen. Imagine you had a partner in your journey through the expansion stage. Someone who has been there before – hired a Head of Product, optimized growth funnels, fine-tuned pricing and packaging, scaled GTM strategies and so much more. Our team is here to help bring to bear the network, expertise and operational resources you need to make it all happen. Once we understand what will move the needle in your business, we dig in to help. You’re in control, but we plug in at all levels of your organization to help you organize, prioritize and extend the reach of your team in the areas that matter most: acquisition & conversion, retention & expansion, corporate development, pricing & packaging and executive network.

We invest in capital-efficient SaaS companies ready to take the next big jump. Our founder's roots run deep. Entrepreneurs ourselves, for thirty years our mission has been to help tech founders grow and realize their vision. Our first decade focused on financial advisory, having advised over 200 tech firms on high-value outcomes. Operators at heart, we launched Kennet’s US presence in 2000 with a focus on helping founder-led bootstrapped companies achieve their potential. Over the past 20 years, we have taken an entrepreneurial approach to international investing by combining analytics, talent, and capital to cultivate over 50 high-growth ventures with almost $1 billion invested globally. In 2021, Kennet recapitalized, and the North American and European teams restructured to focus on their respective markets. The result is Savant Growth; a US fund with a powerful software and operations platform dedicated to accelerating growth for capital-efficient SaaS companies. Our mission is to help our founders/CEOs build high-growth market-leading companies. We do not work alone. We have the power of our operations platform through DevSavant and SaleSavant. We continue to partner with Kennet, managing Kennet V's and Kennet VI's US investment program. Together, we work to achieve global market leadership for our companies.

Our singular mission is to furnish the support, expertise and network to help you scale your SaaS company. Here's what you can expect from us to go all the way together. Unashamed SaaS geekery Oxx lived and breathed B2B SaaS before the bandwagon arrived. It’s likely we already know your market, category and what kind of models might best support your growth. We look for specialised, select companies, ones where success comes from going deep. Then we match your passion and determination to build a stand-out company on the global stage. Some call us B2B SaaS geeks and we take that as a compliment. With Oxx's experienced, capable team by your side, you have the power to build a global category-leader. Product advantage plus - Go-To-Market Fit is unstoppable That’s why we care about your product value proposition and your tech even more than we do about financial traction. (There, we said it!) Of course, we love market success. But if you have a proven product together with an exciting vision and sustainable differentiation, you have the critical fuel for success. We weld our Go-To-Market Fit expertise with your Product-Market Fit to help you create a business that can lead a category at global scale. Check if you are ready for the next stage with our GTMF toolkit. Scaling takes bespoke support We’ll never tell you how to run your company. And we’re allergic to generic cookie-cutter investment approaches. Instead of shortcuts or a catch-all model, we tailor our partnership to your exact situation and needs. Always underpinned with fairness, transparency and openness. Our job is to put an extended, global network of expertise accumulated over more than 20 years at your service. We win on culture; just ask the founders we’ve backed Adding an investor into your journey is a big, sweaty-palms moment, so culture fit and shared skin-in-the-game are critical. Our job is to bring our unique expertise to bear to make you successful on a global stage. Our approach to investment is highly selective and that means that we support every one of our companies with absolute conviction throughout the whole journey. It really works; just ask the founders who’ve already chosen us.

ScaleUps are on the most difficult part of their journey: turning initial viability into exponential growth and long-term success. A decision can mean flight or free fall. That’s where a trusted partner comes in. For over 25 years we’ve partnered with the world’s leading software ScaleUps, providing the capital, operating guidance, and expansive network companies need to propel growth for the long term – and soar. Software From The Start In 1995, we bet on our hunch that software would change the game. We’ve since partnered with hundreds of executives who’ve transformed and shaped industries, changing the way people live and do business. Insight’s approach is straightforward and results-driven. We deploy our three core pillars - scale, focus, and experience - to help companies capture value and generate long-term business success. Focus Insight accelerates revenue and profit in software companies. Our obsession with software has produced a habit of success. We recognize industry patterns, emerging tech markets and software trends. We’ve accumulated the knowledge to understand the strategies needed to win. Scale We have scale. As of February 24, 2022, the closing of the firm’s recent fundraise, Fund XII, brings Insight Partners regulatory assets under management to over $90B. Insight Partners has invested in more than 600 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Our market reach gives executive teams access to networks, customers, resources, data, acquisition targets, and counsel. Our scale provides companies with a platform to win in M&A and organic growth. Experience We’ve seen it all. With over 25 years of operating and investing in software, we know what it takes to build a successful business. Our practitioners geek out over SaaS pattern recognition, building product, executing, and iterating. Executives trust our experience. We're usually a CEO's first call, and we like that. We’re available 24/7 to advise and help. Insight Onsite is the ballast of this commitment. Our growth operators help companies build all core capabilities from product to talent. We dedicate resources and time to advise executive teams, accelerating their ability to sell to new customers, capture opportunity, and realize value. About Our Team Insight’s people are passionate, hungry, committed and smart. We breathe growth, we live scale and we produce success. Our leaders have years of practice investing, growing, and realizing value with some of the most important software companies of our time. We blend investment experience with Onsite’s operational skills to back companies as they scale.

Sorenson Capital is a growth equity firm that backs market-defining B2B software companies. Through two decades of partnering with high-performing entrepreneurs, Sorenson Capital has developed a repeatable playbook to help companies build their go-to-market efforts to achieve lasting scale. The firm’s strategy is to invest in minority positions in high-growth companies from the Series B to pre-IPO stage.

Connected Capital is the partner of choice for B2B SaaS companies based in Europe. Our team has backgrounds in M&A, private equity, law and strategy consulting, as well as years of experience in accelerating growth for scale-ups. Investment is only part of the picture. In addition, we help entrepreneurs to evolve their strategy, overcome any operational hurdles and focus on results. Our investment criteriaBuy-out (majority, profitable) and growth investments in European B2B software Exceptional teams comprising leaders who inspire us Established companies with proven product-market fit and consolidation potential Differentiated technology with intrinsic value