Principal, Head of CPG (Consumer Goods)

Company Description

LvlUp Ventures is a global venture capital firm and startup ecosystem investing across stages and industries.In less than two years, LvlUp has become the #1 most active CPG VC investor globally according to PitchBook, alongside building a rapidly growing CPG accelerator and financing platform.We are now looking to multiply the scale of our CPG business across venture investing, financing, accelerator programs, partnerships, sourcing, marketing, and founder support.

Role

Overview

LvlUp Ventures is hiring a highly entrepreneurial Principal, CPG to help lead and scale our entire CPG platform.This is a high-ownership role spanning investing, sourcing, partnerships, marketing, revenue, events, operations, and ecosystem development.The mandate is simple: take what we have built in CPG and scale it by multiples.You will be expected to identify and execute creative new ways to:* Source significantly more high-quality CPG companies* Scale investments across our venture funds* Expand financing and non-dilutive capital opportunities* Grow our CPG accelerator* Build major strategic and investment partnerships* Generate new revenue streams* Create more value for founders* Strengthen LvlUp's position across the global CPG ecosystem

Responsibilities

* Help own the growth strategy for LvlUp's CPG platform across our venture funds, financing initiatives, and accelerator programs.* Build new sourcing channels and systems to dramatically increase both the quantity and quality of CPG deal flow.* Source, evaluate, diligence, and support investment opportunities across consumer categories.* Develop creative partnerships and sponsorships with retailers, marketplaces, distributors, manufacturers, investors, family offices, corporations, agencies, financing providers, and other CPG ecosystem participants.* Build partnerships that create direct value for founders through distribution, retail access, financing, customer acquisition, marketing, manufacturing, logistics, technology, and strategic relationships.* Develop investment and co-investment partnerships that expand LvlUp's ability to fund CPG companies.* Create new revenue-generating programs, sponsorships, partnerships, events, financing initiatives, and other commercial opportunities.* Identify entirely new business models and initiatives that LvlUp can build around its CPG ecosystem.* Develop marketing and demand-generation strategies that drive founder

application

s, deal flow, brand awareness, partnerships, and revenue.* Build campaigns, rankings, research, content, portfolio initiatives, and other strategies that strengthen LvlUp's CPG brand.* Create and scale CPG events, competitions, showcases, founder programs, retail programs, and investor initiatives.* Work directly with portfolio companies and accelerator founders to identify opportunities across growth, distribution, retail, fundraising, financing, marketing, and partnerships.* Continuously improve the CPG founder experience and identify new ways LvlUp can provide meaningful value.* Build systems, processes, funnels, dashboards, and operating infrastructure that allow the platform to scale efficiently.* Track performance across sourcing, investments, accelerator growth, partnerships, events, revenue, and founder engagement.* Work cross-functionally with LvlUp's investment, sourcing, accelerator, partnerships, marketing, events, and operations teams.* Move quickly from idea to execution, test new strategies, measure results, and aggressively scale what works.Who We're Looking For* Strong experience across CPG, consumer, venture capital, brand building, retail, e-commerce, partnerships, growth, or related areas.* Deep understanding of how consumer brands are built, financed, marketed, distributed, and scaled.* Highly entrepreneurial and comfortable owning major initiatives from concept through execution.* Hyper-creative in identifying partnerships, sourcing channels, revenue opportunities, programs, and new business models.* Strong marketing, growth, and demand-generation instincts.* Commercially minded with the ability to create both founder value and revenue.* Strong operator who can build scalable systems and execute quickly.* Analytical and data-driven.* Excellent relationship builder across founders, investors, retailers, corporations, and strategic partners.* Extremely fast-moving, resourceful, detail-oriented, and comfortable operating with significant autonomy.* Hungry to build and scale rather than simply manage an existing platform.Compensation

Compensation

will include **competitive base

compensation

of $80,000-130,000 plus meaningful performance-based upside tied to the growth of the CPG platform, including partnerships, revenue generation, sourcing, investments, and other key outcomes.Additional long-term economics, including equity and/or carry participation**, may be available based on experience, performance, and role structure.