Good & Well

Good & Well is a Toronto-based private impact investment firm that backs early-stage Canadian companies building a more equitable and sustainable economy. Its investment thesis requires social or environmental impact to be integral to the value proposition and revenue model of the business, rather than a secondary outcome. Typical cheques range from $100,000 to $500,000, and the firm targets Canada-based companies, ideally with a Toronto presence.

The approach is generalist across sectors, with a systems-level orientation toward impact. Beyond capital, Good & Well provides hands-on strategic support, works with founders on impact measurement, and builds a community around its portfolio. The firm is a Certified B Corporation.

Good & Well also runs next-generation leadership programs for students. Its Internship Program, launched in 2018, has drawn more than 130 participants from over 16 universities and colleges and across 22 or more academic disciplines, with annual capacity of about 20 students. The Impact Challenge, an annual student program, has been held since 2020.