Venture Capital Careers logo

Venture Capital Careers

  1. Home
  2. Companies
  3. German Media Pool
GM

German Media Pool

germanmediapool.com

About

Founded in March 2011, German Media Pool is Germany's leading independent media for equity fund combining television, out of home, print and radio. We have invested more than 300 million Euro in gross media volume into nearly 40 startups, three of which have achieved “Unicorn” status. We have had numerous successful exits, 3 of them in IPOs, with more to come.

INVESTMENT MODEL & CRITERIA

  • Focus: We primarily invest in consumer-facing companies at a series A or later stage. Strong co-investors and a good fit to our media's target groups are a must.
  • Volume: 5 to 10 million Euro gross media per deal is our sweet spot, in exceptional cases significantly more is feasible. In a successful partnership, we are happy to carry out multiple rounds.
  • Terms: We are your single point of contact for all media types. All shares are held by German Media Pool. We invest at the same financing terms as the lead investor when participating in a round. Between rounds we can invest via a convertible loan. The basis for equity remuneration is the net value of the media granted.

Markets

Consumer Retail & E-Commerce
Consumer-Facing Startups
Media & Advertising
Out-of-Home Advertising
Radio & Audio Media
Television Industry
Venture Capital & Private Equity

Similar companies

C4

Channel 4 Ventures

Channel 4 Ventures (“C4V”) is a highly innovative corporate venture activity for Channel 4, which invests Channel 4’s airtime in return for minority stakes in early-stage companies (“media-for-equity”). Channel 4 Ventures provides an exciting opportunity for high-growth startups to access mass market audiences via premium marketing inventory (i.e. the spots between Bake-Off, Made in Chelsea, and Gogglebox) without dipping into cash reserves earmarked for competing development priorities. We are the leading media-for-equity fund in the UK and one of the few consumer-focused venture funds in the market with a truly unique proposition, clear value-add, and ambitious team. Since inception in 2015, C4V has completed 50+ investments in consumer growth companies, including Pinterest, Airtasker, Eve Sleep, Swyft, what3words, Strike, Cannaray, Crowdcube, Raylo, and Drover. C4V has invested alongside many prominent VC investors across the consumer ecosystem, such as Accel, Felix, Octopus, Balderton, Draper, Andreessen Horowitz, Fidelity Investments, Intel, Whole Foods & BP Ventures. Some of our successful exits via IPO include Eve Sleep, Pinterest, and Readly.

BC

Brand Capital International

Brand Capital International will help strategically navigate your journey through India's large consumer base. As the strategic investment arm of Bennett Coleman & Co Ltd. (BCCL) and the Times Group, we're the largest media conglomerate in India. We are the thought leaders and experts on bringing new companies to the Indian market. With our deep domain expertise and insight into the Indian media landscape, we channel that knowledge into every investment we make -- giving our companies the ability to thrive in one of the world's fastest growing markets.

HV

Hearst Ventures

Founded in 1995, the group has grown to become one of the most active and successful corporate venture funds with more than $1 billion invested to date.

SE

SevenVentures

We are the ideal partner for B2C companies wishing to expand their core business or having identified Germany and Austria as their next growth markets. Our flexible investment model consisting of Media-for-Equity investments and media co-operations (Media-for-Revenue) offers already established digital growth companies individually tailored support for their further successful development. What's in it for youLEVERAGE YOUR BRAND: Increase your brand value and overall marketing channel performance through customized campaigns and TV spots on our premium TV channels, digital network, influencers and retail partners – and benefit from our long-term marketing and industry expertise. GROW YOUR BUSINESS: Boost your sales performance with targeted, customized campaigns: get a relevant, effective TV spot with our experts, reach your desired audience with specific targeting across our channels and get support throughout your campaign. Our campaign optimization tools, brand tracking and spot testing are designed to help you achieve your goals. RECEIVE TAILORED INVESTMENT: Benefit from our flexible investment and cooperation models that are tailored to your business needs; investing our own resources releases us from traditional VC investment restrictions and our media convertibles enable us to enter in between investment rounds.

CV

Connect Ventures

Connect Ventures is an investment partnership between leading entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA). With access to CAA’s unmatched resources, relationships, and expertise spanning the global media, entertainment, and sports landscape, combined with the deep investing and company building expertise of NEA’s world-class technology practice, Connect Ventures identifies and accelerates the growth of early-stage consumer-focused businesses.

UV

UTA Ventures

Working across media, consumer products and experiences, UTA Ventures both builds and invests in businesses. UTA Ventures works across the agency and with our clients, and partners with visionary founders to manifest their ideas, fuel their passion, and grow their companies via a wide variety of business models. Ventures is also the early stage investment arm of UTA, co-investing with leading venture firms into a dynamic portfolio of growing companies.