Venture Capital Careers logo

Venture Capital Careers

  1. Home
  2. Companies
  3. German Media Pool
GM

German Media Pool

germanmediapool.com

About

Founded in March 2011, German Media Pool is Germany's leading independent media for equity fund combining television, out of home, print and radio. We have invested more than 300 million Euro in gross media volume into nearly 40 startups, three of which have achieved “Unicorn” status. We have had numerous successful exits, 3 of them in IPOs, with more to come.

INVESTMENT MODEL & CRITERIA

  • Focus: We primarily invest in consumer-facing companies at a series A or later stage. Strong co-investors and a good fit to our media's target groups are a must.
  • Volume: 5 to 10 million Euro gross media per deal is our sweet spot, in exceptional cases significantly more is feasible. In a successful partnership, we are happy to carry out multiple rounds.
  • Terms: We are your single point of contact for all media types. All shares are held by German Media Pool. We invest at the same financing terms as the lead investor when participating in a round. Between rounds we can invest via a convertible loan. The basis for equity remuneration is the net value of the media granted.

Markets

Consumer Retail & E-Commerce
Consumer-Facing Startups
Media & Advertising
Out-of-Home Advertising
Radio & Audio Media
Television Industry
Venture Capital & Private Equity

Similar companies

C4

Channel 4 Ventures

Channel 4 Ventures (“C4V”) is a highly innovative corporate venture activity for Channel 4, which invests Channel 4’s airtime in return for minority stakes in early-stage companies (“media-for-equity”). Channel 4 Ventures provides an exciting opportunity for high-growth startups to access mass market audiences via premium marketing inventory (i.e. the spots between Bake-Off, Made in Chelsea, and Gogglebox) without dipping into cash reserves earmarked for competing development priorities. We are the leading media-for-equity fund in the UK and one of the few consumer-focused venture funds in the market with a truly unique proposition, clear value-add, and ambitious team. Since inception in 2015, C4V has completed 50+ investments in consumer growth companies, including Pinterest, Airtasker, Eve Sleep, Swyft, what3words, Strike, Cannaray, Crowdcube, Raylo, and Drover. C4V has invested alongside many prominent VC investors across the consumer ecosystem, such as Accel, Felix, Octopus, Balderton, Draper, Andreessen Horowitz, Fidelity Investments, Intel, Whole Foods & BP Ventures. Some of our successful exits via IPO include Eve Sleep, Pinterest, and Readly.

UV

UTA Ventures

Working across media, consumer products and experiences, UTA Ventures both builds and invests in businesses. UTA Ventures works across the agency and with our clients, and partners with visionary founders to manifest their ideas, fuel their passion, and grow their companies via a wide variety of business models. Ventures is also the early stage investment arm of UTA, co-investing with leading venture firms into a dynamic portfolio of growing companies.

BC

Brand Capital International

Brand Capital International will help strategically navigate your journey through India's large consumer base. As the strategic investment arm of Bennett Coleman & Co Ltd. (BCCL) and the Times Group, we're the largest media conglomerate in India. We are the thought leaders and experts on bringing new companies to the Indian market. With our deep domain expertise and insight into the Indian media landscape, we channel that knowledge into every investment we make -- giving our companies the ability to thrive in one of the world's fastest growing markets.

CV

Connect Ventures

Connect Ventures is an investment partnership between leading entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA). With access to CAA’s unmatched resources, relationships, and expertise spanning the global media, entertainment, and sports landscape, combined with the deep investing and company building expertise of NEA’s world-class technology practice, Connect Ventures identifies and accelerates the growth of early-stage consumer-focused businesses.

HV

Hearst Ventures

Founded in 1995, the group has grown to become one of the most active and successful corporate venture funds with more than $1 billion invested to date.

BC

Brand Capital

Brand Capital is the strategic investment arm of The Times Of India Group, for over 2 decades we have fuelled entrepreneurship through our unique investment model that provides unparalleled advertising mediums to brands poised for growth. The advertising platforms have been leveraged by over 850 companies and it has helped add a force multiplier to the growth of companies that couldn’t have managed break-neck growth without the media muscle of our advertising mediums. We assess start-ups based on three key criteria: the size of the market or opportunity, the quality of the team, and the likelihood of securing the next round of capital. Additionally, our media offering should provide the support that these categories need to reach closer to the customers. We are one of our kind and bring unmatched depth and width of media platforms from the Times of India Group with a strong national presence. Furthermore, we provide invaluable insights gathered over 2 decades of participating in the growth of companies in diverse categories, for instance ecommerce, retail, automobile, services, education and many more. Our business proposition has evolved over our journey of having invested in India’s most trusted brands. Brand Capital has emerged as the first point of leverage for any growth-oriented enterprise. Our structured solutions, both financial as well as brand related are conceptualized keeping in mind the need to build/add enterprise value and drive brand growth. Long term brand building solutions, expertise in media planning, creative developments and brand positioning are topped with cash leverage for our portfolio companies to benefit from. The Times of India group is one of the largest media conglomerates and offers a myriad of media offerings that include: Print advertising, OOH, Times Internet, In-Cinema advertising, PR services and experiential marketing platforms. Simply put, we provide the media that best suits a product category and encourage utilisation of the mediums that are most efficient and powerful to drive growth.