Full In Partners

Interplay is a New York City-based venture capital fund focused on technology-enabled businesses between Seed and Series B. We are a generalist fund investing in startups across the spectrum including consumer and enterprise software and marketplace companies. We primarily invest in the United States, Canada, Latin America, and Israel. We are a global innovation platform and spent the first five years of the firm’s life co-founding service companies to help startups scale and support the innovation ecosystem. Our services platform supports over 10% of all venture-backed companies in America today and we currently employ over 500 people.

Counterpart Ventures is a life cycle venture capital fund, focused on investing in authentic relationships built on implicit trust with our founders. We embrace an innovative and flexible funding model which creatively aligns with the needs of our portfolio companies. We help build companies by providing meaningful access to real customers and strategic partnerships. We invest in B2B SaaS, mobility and marketplace technologies which target nontrivial problems or fill missing gaps in large markets. We don’t require social proof by blindly following other investors, when we have conviction we are all in. Today’s VC landscape is increasingly divided by micro and mega funds. Counterpart Ventures is uniquely positioned to price and lead rounds where others cannot or simply will not. Our ValuesConviction: Just win baby. We exert passion and demand excellence in everything we do. We deliver with unwavering conviction. Humility: We aren’t always right and believe it is good practice to acknowledge when we’re not. We believe in teamwork above all else and don’t take ourselves too seriously. Transparency: We don’t sit on the fence. We believe that brutal, honest feedback is the best kind of feedback. Authenticity: The same people you will meet 12 months from now. Authenticity worked for George Costanza so it can work for us too. Passion: Show grit and determination. When the front door is closed, go in through the window. Perseverance: There is no substitute for hard work or elevator to the top. Everyone must walk across the coals at some point in their life. Empathy: VC is a human business. Earn respect and build trust with your peers.

Tribeca Venture Partners works with entrepreneurs primarily in the New York area leveraging emerging technologies and business models to create and disrupt huge markets. Founded in 2011 by long-time NY VC’s Brian Hirsch and Chip Meakem, our team has over 25 years’ experience operating and investing in New York tech. INVESTMENT PHILOSOPHY We invest in people first, second and third. People that inspire us and inspire those around them. People with the passion and obsession to see their vision through to the end no matter the obstacles. Successful venture investing at the early stage is about big ideas that create big outcomes for the company and its investors. We’re looking to partner with founders looking to put a dent in the universe. As such, we only partner with founders when we believe their company alone can return our entire fund or more. The truth is there aren’t that many companies that meet that criteria, so we only invest in a handful of companies each year. This allows us to focus all of our time and energy on each and every one of our companies. We want to help you make the dent as large as possible. By the way, we’re wrong all the time. It’s part of the gig. So if we say no, it’s nothing personal, and just know that we raise capital too, and we’ve been rejected many times before. Not everyone has the same vision of the future – and that’s ok. WHY WE’RE DIFFERENT WE’RE NY-FOCUSED: We believe in the power of the NY tech market and have been operating and investing here since 1995. We’re primarily Series A lead investors in NY companies with an occasional seed investment. We work closely with industry leaders and the community to continue to build and grow the NY tech ecosystem. WE’RE PURPOSELY SELECTIVE, DEEPLY COMMITTED, AND DO THE WORK: We’re a small firm and are very selective with our investments (5-6 per year or ~20 per fund). So you really matter. You have full access to our partners and all our resources. We always show up, put in the time and do the work to help you fulfill your vision for the future. Our founders tell us we’re typically their first call to get advice, work through a problem or get an extra set of hands to accomplish an important task. WE BELIEVE IN INTELLECTUAL HONESTY: Direct, open, and honest conversations are the fastest way to address problems and the best pathway to success. With us, there is no positioning, no BS, and we bring high conviction. We’re always up for a challenge and are not afraid to address the elephant in the room. WE’RE ENTREPRENEURS, TOO: We know how to create the critical building blocks for success and have the process, people, and community to deliver. INVESTMENT CRITERIA Stage: Through two separate funds, we invest in both early and later stage companies. We typically lead or co-lead early stage investments in companies post product launch where we can get early market feedback from customers or users. For later stage companies, we back complete management teams in companies at a ~$20M+ annual revenue run-rate and above. Flexibility is the key in our later stage investments. We tailor the round to the needs of the company without artificial constraints like minimum check size or minimum ownership and will consider secondary opportunities as part of our later stage investment focus. Sector: Many of the most successful start-ups in history created their own new sector. So our favorite “sector” is a tight founding team applying technology to the confluence of macro trends to create or disrupt a big market. With that said, we’ve had a lot of success backing teams in SaaS, marketplaces, fintech and martech but we like to keep our aperture as wide open as possible. It’s a golden age of technology right now, and we are all lucky to be living through it. There’s not a corner of the economy or any industry that will not be transformed by technology over the next twenty years. Geography: Mostly New York because it’s one of the fastest-growing markets and second largest market in the U.S. for innovation. We’ve also spent our careers building companies here and can maximize our value to entrepreneurs by being nearby. We go to board meetings…yes…but it’s more about jumping on the subway and working the whiteboard together. Having said that, we have ventured out occasionally (cheesy pun intended) with companies in Boston, DC, Research Triangle Park, and SF. We currently do not invest in companies based outside of the United States. Investment Size: Initial check sizes of $1 to $6 million if you’re early and we find ourselves typically leading rounds of $3 to $15 million in size. For growth stage companies, we typically write checks of $5 to $10 million in rounds of any size.

We fiercely back founders changing millions of lives for the better. From workplace zen to financial literacy: we’re here for it all. We look at “4-T’s”1. Teams We look for: Complimentary skill-sets (tech & sales), Founder-market fit, Eye-to-eye conversation, Strong values, Personal chemistry, Diversity We tend to avoid: Little-to-no tech expertise, Single founders, Incomplete teams, Homogeneity, Overly inflated egos 2. Traction We look for: Strong customer validation, Data-driven decision-making, Revenue quality > quantity, Solid GTM strategy, Positive unit economics We tend to avoid: Capital inefficiency, Unengaged users, Pre-mature scaling 3. Thesis We look for: Painkiller solutions, Fierce value propositions, Deep moats, Big markets, Big visions We tend to avoid: Vitamins, Small ambitions, Crowded markets, Indefensible solutions 4. Timing We look for: Teams ready to scale, Clear investment plans, Market-Readiness Aka “Why now?” We tend to avoid: Highly diluted founders, Imbalanced cap tables, Strategic investors How do I get in touch with Peak? If you want to get in touch regarding funding, contact us here. For any inquiries not related to funding, you can send a message to our general email at info@peak.capital. What kind of companies do you invest in? We invest in early-stage SaaS, marketplace, and platform companies ran by kick-ass teams (excuse the french). We focus on SaaS, marketplace, and platform models, rather than particular industry verticals. What makes these models tick, and how to scale them across stages of maturity, verticals, or borders, is our expertise. P.s We do not discriminate – we do B2C, B2B, B2B2C, C2C, and all those great acronyms 😉 My product has a hardware component – should I reach out to you? Hmm, this is a good question. Given our laser focus on SaaS, marketplace, and platform models, hardware is often out of our scope. If your business is primarily SaaS, marketplace, or platform, and the hardware component is marginal (off-the-shelf, not a core driver of the value, distribution, or monetization of your product), please get in touch and we can review your case. How does this work for example? One at a time What countries are you active in? We are a European investor with offices in Stockholm, Berlin and Amsterdam. Our primary focus is on the Nordics, DACH and Benelux. Do you invest in companies located outside of Europe? We invest in companies based in Europe. We know that this can sometimes be a grey area, especially with increasingly hybrid and remote-first team structures; borders are becoming blurry. In principle, our European focus means that the founding country and/or members of the founding team are based in Europe. If you are not sure, please reach out. We may invest in companies registered outside of Europe (such as a US Delaware Inc.) if the company is of European origin or has a large portion of operations in the EU. What is your average ticket size? Our average initial ticket size ranges from EUR 250k-4M. Note that we reserve a large portion of our fund for follow-on rounds. This means we have both the conviction and the firepower to continue supporting our portfolio founders from Pre-Seed to Series B and beyond. As an investor, do you lead rounds or follow? Being the lead investor is in our DNA. As we are fully funded and ran by entrepreneurs like yourself, we are active and boots-on-the-ground partners. That being said, we are open to co-investing and following rounds where there is a strong lead. The most important consideration is there is a positive relationship between all parties at the table. Do you provide follow-on funding? Yes. The majority of our fund is reserved for follow-on rounds for our portfolio. We have both the conviction and the firepower to continue supporting our founders from Pre-Seed to Series B and beyond. We also support our portfolio founders in raising later rounds. As we operated for many years as a smaller, Dutch-focused fund, we have had to build out a robust network of investors beyond our borders over the years. Head over to our portfolio page to see a few of the co-investors and follow-on investors that we work with. What information should I put in my pitch deck? Good question! First, scroll up to the top of the page and explore the 4 “T”s that we look at. This gives you an idea of what we look for in any given proposition. Spoiler: the team is hands-down most important. Here are the most important things to address in your pitch deck: Team Who are you? Who is in your team, what did you do before, what is each person’s role, why are you the right team to tackle this problem? Thesis What problem are you solving? Let us know what is so broken, that you started a company to fix it. Touch upon these sub-questions: what is your experience with this problem, why does it matter, and how big is it? How is it solved today? This might sound strange, but please make sure it is clear what you actually do. What is your business model? The million-dollar question aka how do you make money? What is your go-to-market (GTM) strategy? We want to know how you’ll sell your product. Try to cover these topics: Who are your customers, who are your users (if there is a difference), how will you reach them? What channels and playbooks will you employ? How large is the market? A hard one to calculate…but important nonetheless. We’re curious to know the total market you’re operating in (TAM) and, importantly, how much of that you can capture (SOM). What does the competitive landscape look like? Ahh the classic competition diagram, we’re ready: 4-square matrix, company logo = 50% larger, top right corner. Jokes aside, this is one of the most important topics in our eyes. We want to understand what’s going on in your market. What are the different areas of competition and who are the key players? Try to highlight what makes you different (differentiation, USP) and how you will defend against other players (defensibility). Traction What is your current traction? We want to know about your progress – both commercial and technical. The information here depends on what you’re building and how far along you are. If you have not yet brought your product to market, including key info on your customer validation and technical development. For later-stage companies, please include key metrics on the number of customers, current revenue, growth rates, retention, unit economics, and all that jazz. Timing How much capital are you raising? Why now? Importantly, how will you spend it? What is your valuation range for this round? How much capital have you raised previously? From whom? There is no such thing as too early, but they’re such a thing as too late. Please communicate how much funding you have raised previously and what investors you have on board! What is your investment process? This depends on what stage you are in with your company; the process varies from founder to founder and not one size fits all. The general process is an initial meeting with a member of the Peak team. The purpose of this meeting is first and foremost to get to know you as founders. We are team-first investors. We want to know the face behind the business – your experience, your inspiration, and what sort of founder-market fit you have. We can go through your pitch deck to understand what you’re building, and how far along.If we decide to move forward, we’ll have follow-up sessions bringing in our partners, diving under the hood of your company, and exploring the chemistry between all parties. For us, the most important part of this process is to get to know you and the entire founding team – for you to get to know us as well.We don’t believe in slapping down a term sheet overnight. Not to say that we don’t move fast – we can and do – but it is important for us to truly understand what you’re building and all of the different facets of your company.We will ask for data, take a closer look at the competition, give back in the process, and progress towards a full understanding of your team, your company, and, hopefully, a term sheet and partnership. Who are your/Peak’s limited partners (investors)? You might have seen the term ‘founder funded around our website. This is true! Peak started back in 2008 when a group of 5 entrepreneurs came together to collectively invest in ambitious founders…and be the investors they wished that they had when they were starting up. We still have that DNA. All of our funds, from Peak I to Peak IV, are backed 100% by seasoned entrepreneurs.Our investors come from a wide range of industries stemming from manufacturing and logistics to tech Unicorns, bringing with them lived experience, market expertise, and network. Who is on the Peak team? We’re a colorful team of big characters. Get to know the Peak family more on our team page. Are you hiring? We are actively offering 6-months internships throughout the year. We also keep an eye out for sharp, motivated people to join the Peak family. Shoot us an email (talent@peak.capital) with your CV, motivation, and a short video pitch of yourself, and we’ll be in touch. Are any of your portfolio company’s hiring? A question we love to hear. The answer is: always! Visit our job board to see an overview of all of the open positions and apply. You can also find the specific careers page linked in the portfolio section. We are fierce believers in the vision and ability of our founders, and the teams they are building around them. We have confidence that any of our portfolio companies will be a great place to work.

Evolution Equity Partners is an international venture capital investor partnering with exceptional entrepreneurs to develop market leading cyber-security and enterprise software companies. Based in New York City and Zurich, Switzerland, the firm is managed by investment and technology entrepreneurs who have built companies around the world and leverage their operating, technical and product development expertise to help entrepreneurs win. Evolution has interest in companies utilizing big-data, machine learning, artificial intelligence, SaaS, mobile and the convergence of consumer and enterprise software to build leading information technology companies. Current and past investments include: AVG Technologies (NYSE: AVG), Cognitive Security (NASDAQ: CSCO), OpenDNS (NASDAQ: CSCO), Carbon Black, Onapsis, Security Scorecard, DFLabs, Fortscale, Logpoint, Eperi, DICE, Panaseer among others. WHERE WE INVEST We see great technology companies being built around the world and believe that a market leader can emerge from just about anywhere. The talent and creativity we see globally is astounding. We work with US based entrepreneurs looking to scale their business internationally as well as European based entrepreneurs seeking to grow into new markets. Evolution leads Series A rounds and later but also invests earlier in segments where there is meaningful opportunity to build a great company. What We are Focused On: Cyber-Security / Enterprise Software / Consumer/Enterprise Crossover Where We Invest: North America / Europe / Israel When We Invest: Seed / Series A / Series B / Growth HOW WE WORK We know that trust; honesty and transparency are the building blocks of a solid partnership with limited partners, entrepreneurs and our team and strive to build on these principles every day. This is core to any partnership we enter. We have founded and grown technology companies and understand the challenge of converting a great idea into a great company; likewise we have held senior operating roles and as board members of fast growing software companies and the experience of scaling globally. Whether it is a strategic decision, product launch, engineering decision, choosing a key employee or partner we have been there and learned both from our successes and mistakes. We share these insights with our entrepreneurs every chance we get. THE EVOLUTION GROWTH FOOTPRINT We typically partner with entrepreneurs and management teams that are specifically seeking our cyber-security and enterprise software industry expertise and the knowledge and resources we have to help their business grow into new markets and geographies. We work with leading American based companies to help them enter international markets, develop channel partner relationships, win customers, help hire key management to execute the plan and vis-a-versa European companies seeking to enter the United States. We leverage industry knowledge, our Chief Security Officer Advisory Board, global relationships with key partners in enterprise and government that will help enable companies to be successful. The Evolution Growth Footprint allows us to leverage valuable resources that we began building well in advance of launching Evolution in 2008. OUR HISTORY The partners at Evolution Equity Partners began working together at AVG Technologies (NYSE: AVG) in 2003 where Richard Seewald and Dennis Smith were early investors and board members and where JR Smith was CEO and Karel Obluk was CTO and Chief Scientist. The company became a leader in the consumer and enterprise internet security segment with over 300 million users worldwide with Karel Obluk the architect of the technology platform and J.R. Smith leading the company to an IPO on the New York Stock Exchange. Together the Evolution team oversaw an acquisition program where over a dozen technology companies were acquired and successfully integrated, taking AVG from a single product company to multi product security platform and revenues going from $4 million to $355 million over a period of 9 years. To date AVG Technologies remains one of the most successful security investments globally in terms of returns to investors as well one of the largest software exits from Europe over the last decade. Technology and investment entrepreneurs Richard Seewald and Dennis Smith founded Evolution Equity Partners in 2008 and were joined by JR Smith and Karel Obluk after they completed their roles at AVG Technologies. CYBERSECURITY Cybersecurity represents one of the most promising areas for disruptive innovation today. A confluence of factors is driving long term secular demand for better security technology and increased security spending including the greater frequency, sophistication and maliciousness of attacks, growth of cloud workloads, migration of data with greater concentration of data in the cloud, A strong, lucrative black market for personally identifiable information and corporate data, expansion of the network perimeter to incorporate a greater number of connected devices with access to sensitive data, a lack of preparedness and sufficient training by enterprises in protecting data and dealing with the new threat environment among other rapidly evolving threats to enterprises and consumers alike. ENTERPRISE SOFTWARE There is tremendous change in the way businesses utilize technology that is revolutionizing the workplace and the way companies interact with their employees and customers. The acceleration of disruptive business applications, social, mobile, SaaS, big data and shift to the cloud are changing the way we work and the economic impact will be significant over the next years creating significant opportunity for entrepreneurs. CONSUMER / ENTERPRISE CROSSOVER The user behaviour of software and internet consumers is increasingly having significant impact on enterprise technology markets and vice versa. Evolution will focus its consumer investment exposure in these “cross-over” segments. The convergence of social, mobile, cloud and big data will continue to drive significant growth across key consumer segments which are expected to continue over the next decade.

We started with the ambition to build the firm where we would want to go work every day. Smash Capital began as our startup. Our culture is extremely entrepreneurial. While our ambition is to build a generational firm and to grow our organization considerably, today we are enjoying the advantages inherent in a small team. We take advantage of our speed, real-time communication and flat organizational structure every day. We are hyper aware of the critical contribution of every member of our core team, and we encourage everyone here to think like an owner. Our founding team includes builders and creators who didn’t love the venture capital “product” we were offered as founders. We approach founders with enormous respect and a bit of awe at the enormity of what they attempt to do - the overwhelming personal stakes, sacrifice, belief and commitment they demonstrate in their life’s work. When most choose touch football, founders choose tackle. We work very hard; the founders we work with work harder. We believe in the power of creative constraints. When brainstorming a list of potential names for the firm, we limited ourselves to one syllable, spelled like it sounds, so a then 7-year-old could say where their parent worked. The inspiration for the name Smash came from the sound of a collision in a comic book: BOOM SMASH POW. We value, respect, and partner daily with the biggest and best-known competitors in our industry. They and we know we are a little different. We know that our most important core competency every day is finding and winning great deals. But we know that our lasting mark is in helping great people and great companies succeed over time. That’s how our investors grade our performance and how we grade ourselves.