Flashpoint

To succeed as a startup, you need a lot more than capital. You need the right tool set, strategy, and supporters who share your values and philosophy of growth. That’s why HubSpot Ventures commits to resources that go well beyond funding - we provide access to expert advising and first-rate business tools. Every portfolio company will have access to coaching from senior leaders, partnership support, special event access, and more. If this sounds like the relationship you're looking for, take a moment to meet a few of the members of HubSpot's strategy & partnerships team. Who Should Apply We’re not looking for quick wins with this fund. We’re looking to build long term partnerships. We’re investing in companies that we believe will not only produce a positive return over time, but also expand the impact of HubSpot’s philosophy of growing better. That means never sacrificing the customer experience for the sake of growth. You should apply if you: Are actively raising a funding round (seed through late stage) Align with our mission to help millions of organizations grow better Have potential to deliver unique value to the HubSpot community Are building a leading SaaS-based product Embody the values in HubSpot’s Customer Code and Culture Code

Our passion is to help entrepreneurs grow, win and stay in the game to achieve their own dreams. FOUNDERS BACKING FOUNDERS Swift Ventures is the fund that we wish existed when we were starting out -- a low-ego, sincerely helpful firm led by former founders who get it. With decades of company-building experience, Swift provides relevant and practical “garage-to-IPO” building and scaling expertise. While our firm is new, our team has been having fun going for it together as co-founders since 2006. We have “in the trenches” experience at building companies through every stage including IPO and acquisitions. We know what it’s like to be on top of the world one day and dealing with an existential crisis the next. We have rung the bell and know that getting there can be absolutely brutal on our bodies and relationships. Our mission and passion are to help entrepreneurs grow, win and stay in the game to achieve their own dreams. We are guided by the belief that there is no higher calling than creating something of value to the world from scratch. But overcoming the haters, incumbents and the status quo isn’t for everyone. The name “Swift” comes from our shared experience that while there are many paths to build great companies – the best entrepreneurs have the ability to build, learn and iterate faster than others think is possible. INVESTMENT FOCUS We invest in AI and Automation companies with B2B business models. Typically, we are looking for companies that have an early compelling product with positive revenue and retention signals. More than any focus or pedigree we value Founders that are bold and that have a high Do:Say ratio (and expect the same of ourselves)

We focus on businesses with strong products in growing markets where we can facilitate a change in performance by scaling sales, strengthening leadership, and enhancing operations. At Palisades, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business and potentially transform their industries. We help scale businesses by building leadership teams, identifying growth areas, and executing on operational improvements. Our value creation playbook has been developed over more than 20 years of investing in B2B software. WHERE WE OPERATE We target companies headquartered in the United States. We also support many of our existing portfolio companies in their expansion efforts globally. WHERE WE INVEST We typically deploy between $5-25m in equity per investment, acquiring both majority and minority stakes. We invest in software companies with proven business models, rich intellectual property, high recurring revenue, and long-term growth potential. We focus on enterprise software companies with scalable business models that are intrinsically profitable. We focus mainly on business-critical software that makes a real difference for the end-customer and carries a solid value proposition in the form of a high ROI. We look for opportunities where we can bring our company building experience to create shareholder value. We are flexible as to the size, form, and structure of investments we make. Our minority investments can consist of both an acquisition of shares from existing shareholders and a capital increase in the company supporting growth. WE HELP BUILD THE LEADERSHIP BENCH We assist in coaching, recruiting, and strengthening management teams and board members. WE HELP SCALE SALES ORGANIZATIONS We help scale sales and marketing teams with a blended focus on process, sales tools, metrics, and talent. WE HELP INVEST IN R&D We support innovation in the product development process including investment in and development of structured product development and innovation processes. WE PARTNER WITH MANAGEMENT Collaboration matters to us. We work closely with management teams to define success and create a sustainable roadmap for growth. Growth is not always predictable or linear, so we course-correct and refine strategies as necessary. We help build teams, advise on resource allocation, and pursue M&A opportunities. Palisades has established an operating team and partner network that works in conjunction with portfolio company executives and Palisades investment professionals to support execution of high impact strategic initiatives.

Investment, expertise and network to help startups develop a repeatable, scalable and profitable sales model. Backing ambitious founders, from Seed to Series ABuilding a B2B software company is a rewarding but often also a challenging journey Even with great technology, the trickiest part is often to develop customer traction We back ambitious founders with capital and expertise to get them to their first million in revenue We support founders withInvestment (typically £200k – £2m) Market analysis Sales playbook development Hands-on sales resources Coaching from experienced entrepreneurs Corporate network to help accelerate sales Strong VC network to help raise Series A The SuperSeed AdvantageWe get founders: We have built software, managed product teams and authored multiple patents. And know firsthand how to build B2B tech companies. We get technology: We have authored multiple patents. If you are looking for a partner who understands deep tech, we can help. We get your customers: We have worked >40 years across B2B software and enterprise tech, and we have an Extensive corporate network which helps accelerate sales process for startups We get enterprise sales: We have delivered more than $100m in sales and revenue for B2B software / tech companies.

Our Community partners have already embarked on their own crazy race of creating a B2B SaaS, some with a favorable exit outcome, others with a failure outcome, this allowed us to identify a methodology to find challengers of tomorrow. Part of our strategy comes from the business needs of our partners, in a logic of innovation and rationalization of costs it is interesting to look at the case of new players Today our Community partners come from the digital world and together we pool our expertise to identify the hidden value of tomorrow’s challengers Type of assets we are targetingShares: Mainly focused on startups with high potential, one of the key elements in this type of asset is the analysis of the market potential as well as in the team which will be in charge of developing the concept User License: Mainly focused on projects having a Functional MPV and seeking to consolidate it by sharing it with their early adopters, our attention is mainly focused on the execution strategy and the impact of its companies. Token: Mainly focused on web3 projects, this type of asset is generally linked to blockchain and data systems. our focus on this type of asset is focused on the oten linked to the governance and/or the use of a B2B SaaS system.

GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. Our LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. This network acts as 350+ scouts as well as an expert network for conducting due diligence on companies. Our unique value add gives us access to the deal. We help startups with distribution. With a network of proven go-to-market leaders, startups should never have to go at it alone again. We find the best companies and support them with revenue generating playbooks, top-tier candidates, and all around GTM support.