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Failup Ventures

About

We are happy to invest in companies with nothing but an idea and a founding team. We have a lot of experience as investors and founders taking companies from this stage to the next level. We also invest at the Seed Stage.

We partner and invest in companies with strong mission driven teams. We have a track-record of being founders ourselves. That is why we always are happy to work with each team the way that fits them the best. We’re happy to be hands-off investors and let you do what you know best. We’re comfortable jumping into the deep end and dealing with problems head-on and spend time with you in the challenges that you face.

  • Region: USA, Nordics
  • Initial Ticket: 200k€ - 1M€
  • Company Stages: Pre-Seed, Seed
  • Participation type: Lead + Co-Lead + Follow
  • Follow-on Investments: 50% of the Fund
  • Investment Themes: Theme-focused, Generalist

Failup Ventures is happy to lead pre-seed and seed stage rounds but we are also comfortable co-leading with other investors. We know where we can bring value and we also can follow in rounds where we are not the leading institutional investor.

We like to invest in the following 5 themes, but we also invest in other sectors:

  1. Future of Work
  2. Future of Consumption
  3. Dynamic Marketplaces
  4. Digital Infrastructure
  5. Commercial Climate Tech

We want to partner with entrepreneurs who are defining tools and ways of working of the future, to power a new wave of efficiency and happiness at the workplace for the next generations.

The pandemic accelerated the change in how we work. As of Spring 2022, 58% of Americans have the opportunity work from home at least one day a week. 35% percent have the option to work from home five days a week. When people have the chance to work flexibly, 87% of them take it. These dynamics apply widespread across demographics, occupations and geographies in the US. This represents a tectonic shift in where, when and how Americans want to work and are working.

Currently companies are using tools that were not built for this purpose of serving full-time remote employees, hybrid employees and dedicated onsite ones or a combination of these possibilities. Companies are still defining the guidelines and standards to how they want to structure the future. Trying to kill off remote policies has been met with backlash from employees and companies have had to backtrack on such plans. If companies were to go back to fully on-site arrangement, they would risk losing up to 39% of the workforce.

The current breakthroughs in artificial intelligence provide new opportunities to improve efficiency at the workplace.

As is also apparent in the current movements in the AI and Machine Learning industry that these tools are here to stay and assist the workforce. All companies from smaller to enterprises are starting to find new ways of using these tools to improve efficiency at work.

Startups and smaller companies have always been innovative and unique in their ways of working. However changes will now be happening on all levels from SMB’s to schools to S&P500 companies. We do not know what work at blue collar or white collar job looks like in 5 to 10 years. We don’t know how hiring will change for that modern workplace. We see new key indicators for employees such as well-being as a metric that employees are looking for in their evaluation of employers.

These changes present terrific opportunity for new companies to provide value for SMB and enterprise companies. We at Failup Ventures have always been excited to support flexible and innovative ways of working that can offer a competitive edge.

This provides a huge opportunity for new software providers. There is opportunity for pioneers who can introduce new methods of working and tooling for this. After companies start adopting sustainable standardised ways of working, the next wave of companies can start building customised tooling for this market which will be huge.

We also want to know how the meaning of work will change in the future. Jobseekers are paying attention to other factors beside the money: healthcare, well-being, in person experiences and a sense of purpose. We hope to see solutions that address these factors in the evolving job market.

As is also apparent in the current movements in the AI and Machine Learning industry that these tools are here to stay and assist the workforce. All companies from smaller to enterprises are starting to find new ways of using these tools to improve efficiency at work.

We want to support companies defining this wave for the next version of work.

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Amiral Ventures

In the past 15 years, Canada’s innovation ecosystem has taken off. Startups, accelerators, incubators, investors, and forward-thinking policies have created a true hotbed of entrepreneurship. Bold ideas are flourishing, transformative ventures are thriving, and Canadian technology is reshaping industries, driving growth at home and societal impact worldwide. We could look back and self-applause our progress, but let’s be radically transparent: major challenges remain and there is still a lot left to be done. A majority of our technology companies are not achieving the global scale they legitimately could attain. They do not achieve their full potential; frequently selling prematurely instead of being the market consolidator and building for the long term. ​ A central cause of this problem is the lack of early-stage venture leadership and risk-taking at the true “inflection point” - when startups have early revenue, signs of product-market fit, and are ready to scale. Canada has no shortage of funds willing to follow on, but far too few are prepared to lead Seed and Series A rounds: to structure financings, set valuations, negotiate terms, and define the conditions for success. The “Death Valley” is real. Canadian venture capital lacks leadership, and needs to contribute more expertise. The “Death Valley” is the critical scaling stage that most companies fail to overcome. It happens as a company attempts to bridge the gap between early commercial success and achieving significant revenue scale. In 2024, roughly six in ten Canadian seed rounds included foreign investors, a dynamic that intensifies by Series A and beyond. Half of that was led by US Too often, the most promising Canadian startups saw their early rounds led by U.S. VCs. While we welcome foreign investors, global connections strengthen our ecosystem, Canada simply lacks enough lead investors to keep ownership at home. For early-stage and scale-up companies, the shortage of funding alternatives is a major barrier. Many of our best founders head south in search of stronger capital partners. The gap is readily filled by international investors, and who can blame them? Canadian founders are known to outperform and to be more capital efficient than their U.S. peers. The best founders will always attract global capital and seek out the strongest partners. But this comes at a cost. Every time leadership is ceded abroad, Canada loses ownership of its most successful businesses. An ecosystem of “follower investors” produces an economy of subsidiaries, when what we need are global leaders. The problem is twofold: not enough Canadian capital to lead at the inflection point, and not enough seasoned expertise to scale our champions. If you believe, as we do, that local technology champions will be the cornerstone of our future economic prosperity, then our ecosystem must level up. We need more early-stage capital that doesn’t just follow, but leads. Equity financing must evolve to deliver not only dollars, but expertise, resources, and technology to nurture local champions. Understandably so, when they lead funding rounds, most Canadian VC firms will either focus on the pre-seed stage, where the power-law is magnified and placing many small bets is more important than bringing expertise, or the growth stages (Series B+) where significant risk is already behind and larger checks drive the outcomes. A paradigm shift is required. New organizations must emerge that add real value and aren’t afraid to take the lead at the Seed stage. This is why we are launching Amiral Ventures. Amiral Ventures is a new venture capital firm on a mission to empower Canada’s most ambitious founders with dynamic capital and scaling expertise, building the next generation of technology flagships with lasting societal impact. Vaisseau Amiral (French for Flagship): A ship or building that is recognized for its size and strength, making it the pride of a fleet or an organization As entrepreneurs ourselves, we have utmost respect for the founder journey. We don’t just invest, we aim to deserve the right to partner with them along the way. Amiral creates the ecosystem where visionary founders thrive, with capital, expertise, global networks, and technology to fuel their growth. We’ve built scale-ups, felt the entrepreneurial highs and lows, and now channel that experience into backing the founders solving the world’s toughest problems. Prosperity Decoded Backing Canadian founders at seed to series-a to drive enterprise productivity, sustainability & resilience The challenges we face, low productivity, climate urgency, and fragile infrastructure, are systemic. But they also represent one of the greatest investment junctures of our time. 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At Exhort Ventures, we believe that the foundation of groundbreaking innovation lies in the hands of extraordinary people. Our focus is on identifying and empowering relentless founders - those with the vision, expertise, and tenacity to build and execute on their promises. Our mission is to be the catalyst for early-stage success, leveraging our extensive community and experienced networks to connect founders with the resources they need. Our promise is to back only companies in which we truly believe, and we are committed to doing everything within our power to support them – during both the good times and the bad. Our Approach Deal Flow Generation: We engage with an extensive network of established investors from leading venture capital firms, with whom we have built trust and relationships over the years. 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