Location:
Scope:
The Growth Marketing Consultant will partner with 500 Global’s Education Team to drive measurable growth across the marketing funnel through data-driven acquisition strategies and rapid experimentation. The role will focus on increasing top-of-funnel awareness and improving conversion into investor education programs, with an immediate priority on generating qualified applications for Summer 2026 Bay Area programs. This consultant will design and execute scalable growth systems that complement existing program marketing efforts and deliver sustained, measurable impact over time.
Essential Functions:
Audit the end-to-end marketing funnel to identify acquisition gaps, conversion bottlenecks, and performance opportunities.
Evaluate positioning, audience segmentation, and value propositions against competitor investor education programs.
Design and prioritize a structured experimentation roadmap focused on awareness, qualified lead generation, and enrollment growth.
Define hypotheses, success metrics, and testing frameworks to drive disciplined, data-driven experimentation.
Execute and iterate A/B tests across landing pages, messaging, email sequences, and acquisition channels.
Test, optimize, and scale organic and paid acquisition channels, including social, email, partnerships, events, and community-driven distribution.
Improve landing page performance, funnel instrumentation, and attribution tracking to enable clear performance insights.
Redesign nurture flows and touchpoints to increase engagement, urgency, and application conversion rates.
Introduce scalable growth loops, referral mechanisms, and repeatable acquisition systems where appropriate.
Establish KPIs, document learnings, and deliver playbooks that enable sustained growth beyond the contract period.
Requirements
Minimum Qualifications:
4+ years of experience in growth marketing, demand generation, or performance marketing, ideally in education, SaaS, or mission-driven programs
Proven experience running structured growth experiments across acquisition and conversion funnels
Strong analytical ability — comfortable defining metrics, tracking performance, and drawing actionable insights
Experience optimizing landing pages, messaging, and email nurture flows for conversion
Demonstrated ability to increase qualified top-of-funnel pipeline
Strong copywriting skills focused on conversion, not just brand
Experience with tools such as HubSpot, Google Analytics, Strapi/Builder, and marketing automation platforms
Ability to work independently and prioritize high-impact experiments
Preferred Qualifications:
Experience marketing to investors, operators, or founders
Strong familiarity with venture capital, startups and AI
Comfort working in fast-paced, iterative environments
Details