We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions.
These Are Our Main Areas of Focus:
- Digital Capabilities: Emerging connected commerce capabilities that remove friction from the food value chain and unlock 1:1 relationships with consumers.
- Emerging Food Brands: New products and brands that uniquely meet the needs of growing or underserved consumer groups, in both human and pet food.
- New Go-to-MarketModels: Capabilities that reimagine food beyond CPG. Novel approaches to food service channels, the intersection of food and healthcare, pet ecosystems, and more.
- Agriculture & Packaging Technologies: Sustainability and circular economy capabilities that drive impact and build a resilient food ecosystem.
We Bring More than Capital.
We bring strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level.
- Modern Brand Building: Tried and true brand strategy & design principles coupled with the effective sampling, influencer/ambassador, and shopper marketing levers.
- Product Dev & Food Safety: Deep expertise on regulatory, claims, formulation guidance, labeling requirements, and food safety best practices.
- Expansion Planning: Extensive manufacturing & logistics insights with expansion planning tools to support commercialization plan.
- Route to Market: Roadmap connecting the brand and consumer with the best expansion strategies, customers, and tactics to reach growth goals.
- Connected Commerce: Data driven digital strategies, experimentation techniques, and introductions to trusted vendor partners in our digital network.