Wittington Ventures

Sixth Sense has a formidable founding team and a strong Centre of Excellence Board. Our core team has a cumulative experience of over 70 years in the wider consumer domain. We believe that the next big wave of dysfunctional growth will be led by entrepreneurs driven by completely different skill sets and capabilities and not necessarily capital. We aim to invest in the Consumer of Tomorrow…Today! We like to back “first generation” entrepreneurs and are flexible regards the stage and size of investments as long as the business addresses the consumer needs “more efficiently”, be it products, services, distribution, analytics etc. At Sixth Sense, we too strongly believe in our intuition and hence our name. Our experience of foreseeing a trend together with deep insights provides us a clear vision of what is needed and how to achieve it – perceiving the value of an idea is now second nature to us. The fundamental values and aim of our business model extend to our logo as well. While the Roman VI represents a global outlook and investments that drive the company, the ‘matra’ identifies with our focus on Indian start-ups that go on to carve a niche for themselves. Our vision “Entrepreneurship is living a few years of your life like most people won’t, to spend the rest of your life like most people can’t!“ We believe that the next big wave of dysfunctional growth will be led by players who are going to be driven by completely different capabilities and not necessarily capital. At Sixth Sense we hope to fill a gap or find some gap for ourselves to actualize that. We would want to back ourselves in identifying a ‘smart ass’ team with a ‘kick ass’ product in a ‘big ass’ market! Our vision is to create an organization that gets recognized as the de-facto medium for investments (angel/ venture/ private/ listed) in consumer centric businesses in India. We take pride in our ability to catch trends and take calculated risks that enable us to create value – both for our investors and investee companies. The businesses we fund can fast track their growth by leveraging the ecosystem we provide, which includes – our strong consumer-centric research and investment analysis, along with access to our Centre of Excellence Board for strategic and operational inputs.

We get up in the morning to make a difference in ventures that leverage technology in unexplored high impact areas of Travel, Commerce and F&B. When it comes to tech innovation - we’ve founded divisions, advised, introduced tech solutions, supported, and managed funds for some of the world’s industry leaders. A selection of previous investments: 30secondstofly (Acquired, American Express GBT), AeroCRS (Acquired, 777 Partners) Quicklizard (IPO TASE:QLRD), Routier (Acquired, accesiBe), Collider Ventures I, Holisto, Acai Travel, Reeco, among others.

Investimos e operamos marcas emergentes na intersecção entre e-commerce, varejo e bens de consumo. O que fazemos? Transformamos marca emergentes em negócios de alto crescimento. Para isso, oferecemos capital e expertise prática em áreas fundamentais como marketing, distribuição e gestão financeira. Estágio das empresas: Startups em estágio de tração (R$10 a R$50 milhões de faturamento anual). Critérios de investimentos: Analisamos alinhamento estratégico, potencial de crescimento e capacidade de execução. Setores que buscamos: Bens de consumo: vitaminas e suplementos, beleza, pet, alimentos e bebidas

FIGR’s mission was born out of the co-founders’ mutual passion for consumer products – from fashion and beauty to food and beverages – and concern for environmental and social issues worldwide, in some cases being exacerbated by the consumer sector. Idealists picture a world where consumers reduce their purchases to the bare minimum. This purist thinking has driven many consumer businesses to sit at the extreme ends of the spectrum, with a feeling that they must choose between staying as a small kitchen-table business or scaling and becoming inherently “bad”. Story It all started with artisans. Fiona and Ellie met at lifestyle media house Hearst UK. Tasked with creating the Small Business Partnerships team to monetise opportunities for artisans across e-commerce, events and media space, they started to think about what high-potential small consumer businesses really need to grow, and what this growth could look like if businesses and investors considered people, planet and profit. Around the same time, Fiona was beginning to develop the philanthropic strategy for the family office, and had started to explore how philanthropy and investment could combine to maximise social and environmental impact. Mission We back the founders redefining life’s everyday choices. FIGR invests in early-stage startups with the potential to shape consumer behaviour. We take a two-pronged approach to impact, by backing responsible for-profit organisations via FIGR and supporting non-profit organisations via the Harrington Foundation. We invest in three types of changemaker: Switchers: Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use. Enablers: Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better. Solvers: Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people. Approach We won’t redefine life’s everyday choices overnight. We don’t work to typical venture capital timelines, because we believe driving real change takes time. We also believe bringing investors on board is about much more than funding - we want to be the first investor our founders call if they need support or have exciting news to share! We provide a non-judgemental thinking partnership, expertise from our team and advisors, and introductions to our wider network. We typically invest up to £300k of patient capital at pre-seed and seed stage. We invest in businesses… Shaping the consumer sector as a switcher, enabler or solver With a responsible social and environmental approach Based in the UK or Europe Generating revenue (although we’re open to investing in pre-revenue businesses in rare circumstances) With innovative and passionate founders at the helm who we believe will scale the business effectively Confident that funding from FIGR will help to achieve their goals (investment isn’t right for everyone!) ValuesWe make a difference: We’re here to drive positive environmental and social change, so we look at all prospective investments through the lens of their impact. We also partner with The Harrington Foundation as we believe combining philanthropic grants and investing for impact is the best way to make a difference. We do the right thing: FIGR has a strong moral compass. Although we want our investments to make a great return, we will not compromise on our commitment to make a difference. We act with integrity, compassion and respect. We take risks: We have the confidence to be brave, as we know this is the only way to make a change. We prioritise potential over experience and take chances on great people. We’re open to leading rounds, investing before institutional funders and funding first-time founders. We say what we mean: In an industry rife with complicated jargon and lengthy processes, we choose clarity. We want everyone we work with to know exactly where they stand. We’re transparent and straightforward, and we communicate our decisions quickly – founders are too busy to be left in the lurch!

With our ambitious team of highly customer-focused entrepreneurs, we are committed to putting our expertise to work and strive to make an impact. We are part of Migros - one of the largest retailers in Europe - with the mission to build ventures and invest in companies in a multitude of relevant areas, in particular, Food & Beverage, Fintech, Last-Mile, Digital Health, Sustainability & Circular Economy as well as Commerce & Shopping. What we doINVESTING: We invest in growing companies to scale their operations and build strong businesses by leveraging Migros’ assets, with the goal to make them key players in their category. BUILDING: From concept to creation, we are building ventures in a fast-paced environment to grasp opportunities that shape our future or to enter specific target markets that are not accessible otherwise. SUPPORTING: We are a team of experts and founders that provide operational, hands-on support and growth capital to our portfolio companies to ensure sustainable growth and help them to get to the next level.

Guided by a proven philosophy that inclusivity is an essential element of innovation, we understand the power of women on entrepreneurial teams and use it as an advantage in selecting investment opportunities. Our investment focus is early stagecompanies looking for investment from around £50k up to £200k which are eligible for Enterprise Investment Scheme (EIS) or Seed Enterprise Investment Scheme (SEIS) tax relief. We invest in products and services that meet the interests and needs of women with a clear social, ethical or environmental purpose with a focus on under funded sectors where women are more likely to start their companies including: Retail, Food and Drink, Beauty, Health and Wellbeing, Petcare and Digital Market Place technology.