Touch Capital

We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions. These Are Our Main Areas of Focus:Digital Capabilities: Emerging connected commerce capabilities that remove friction from the food value chain and unlock 1:1 relationships with consumers. Emerging Food Brands: New products and brands that uniquely meet the needs of growing or underserved consumer groups, in both human and pet food. New Go-to-MarketModels: Capabilities that reimagine food beyond CPG. Novel approaches to food service channels, the intersection of food and healthcare, pet ecosystems, and more. Agriculture & Packaging Technologies: Sustainability and circular economy capabilities that drive impact and build a resilient food ecosystem. We Bring More than Capital. We bring strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level. Modern Brand Building: Tried and true brand strategy & design principles coupled with the effective sampling, influencer/ambassador, and shopper marketing levers. Product Dev & Food Safety: Deep expertise on regulatory, claims, formulation guidance, labeling requirements, and food safety best practices. Expansion Planning: Extensive manufacturing & logistics insights with expansion planning tools to support commercialization plan. Route to Market: Roadmap connecting the brand and consumer with the best expansion strategies, customers, and tactics to reach growth goals. Connected Commerce: Data driven digital strategies, experimentation techniques, and introductions to trusted vendor partners in our digital network.

The Craftory is focused on progressive Consumer Packaged Goods brands. We love consumable products, categories that consumers shop frequently and that impact their daily lives. This is how CPG can quickly generate large-scale positive impact. The Craftory only invests in businesses that are aligned with our righteous causes. Our investment thesis is designed to prove sustainable, cause-capitalism is the only viable way forward. We don’t do startups or seed funding. We are growth capital focused on the “X10” leap from $20/30m to $200/300m and beyond. If your run rate is less than $15m but you have a strong cause we may be able to help in other ways. Could the products or services you offer support and accelerate the positive impact of the consumer-facing brands in our portfolio? If the answer is a clear yes then we could be interested.

Established by founder and former CEO of Vital Proteins and backed by a team of highly successful consumer brand entrepreneurs and investors, Starshot Ventures Launch Pad – SVLP – is a venture creation studio that forges innovative brands meant to deliver on consumers’ wellness needs. We are seasoned leaders and well-respected brand builders on a mission to provide better wellness solutions for all. We lead with curiosity and chase bold ideas in the pursuit of helping others be their best.

We are committed to opening doors and creating partnerships. With a deep network, nimble capital, and passion for the consumer experience, we deliver high-impact partnerships for exceptional founders. When G9 partners with you, we are on your team.

Redbud Brands is an innovation venture platform for launching impactful brands. We partner with visionary founders and executives to support and supercharge the creation of transformative, valuable, and sustainable companies. We focus primarily in premium, consumer packaged goods sectors with an emphasis on 'better-for-you' products.

At Kairon Capital, we were founded on a simple but overlooked truth: some of the most enduring consumer businesses in India aren’t chasing headlines, they’re quietly building profitability, product depth, and customer love long before they raise external capital. These are founder-led, disciplined companies that fall between the cracks of early-stage VC and late-stage growth equity, too real for theory, too early for scale capital. We built Kairon to back them. Our belief is that the right moment to invest isn’t when it’s trendy, it’s when clarity meets conviction. That’s the spirit behind our name, inspired by “Kairos,” the Greek concept of perfect timing. We don’t just bring capital. We bring alignment, operational thinking, and a founder-first partnership mindset. We exist to help high-potential consumer brands scale with purpose, and stay resilient long after the market cycles shift. At Kairon, we don’t chase what’s obvious. We partner with what endures. Our Vision To empower a new generation of consumer-focused ventures with timely capital, deep expertise, and unwavering partnership, championing innovations that shape better everyday experiences for millions.