We back visionary leaders building breakthrough technology companies that reimagine life for modern families, from childbirth to end-of-life. Like us, the founders we partner with are inspired by their lived experiences – as parents and caregivers – to leverage technology to solve long overlooked challenges for families of all types.
Investment Areas
We are leading a new category of investment and entrepreneurship to revolutionize the future for families. These underserved and significant market opportunities fall under four categories:
- The Future of Parenting & Family Life: Ideas that will empower parents and transform life for modern families.
- Aging Innovation: Innovation that will reimagine care & life for older adults.
- Household Optimization: Companies that will revolutionize daily living at home to make families more efficient and joyful.
- Work-Life Reimagined: Solutions to transform the future of work for working parents, caregivers, and families.