Brand Capital International

Brand Capital is the strategic investment arm of The Times Of India Group, for over 2 decades we have fuelled entrepreneurship through our unique investment model that provides unparalleled advertising mediums to brands poised for growth. The advertising platforms have been leveraged by over 850 companies and it has helped add a force multiplier to the growth of companies that couldn’t have managed break-neck growth without the media muscle of our advertising mediums. We assess start-ups based on three key criteria: the size of the market or opportunity, the quality of the team, and the likelihood of securing the next round of capital. Additionally, our media offering should provide the support that these categories need to reach closer to the customers. We are one of our kind and bring unmatched depth and width of media platforms from the Times of India Group with a strong national presence. Furthermore, we provide invaluable insights gathered over 2 decades of participating in the growth of companies in diverse categories, for instance ecommerce, retail, automobile, services, education and many more. Our business proposition has evolved over our journey of having invested in India’s most trusted brands. Brand Capital has emerged as the first point of leverage for any growth-oriented enterprise. Our structured solutions, both financial as well as brand related are conceptualized keeping in mind the need to build/add enterprise value and drive brand growth. Long term brand building solutions, expertise in media planning, creative developments and brand positioning are topped with cash leverage for our portfolio companies to benefit from. The Times of India group is one of the largest media conglomerates and offers a myriad of media offerings that include: Print advertising, OOH, Times Internet, In-Cinema advertising, PR services and experiential marketing platforms. Simply put, we provide the media that best suits a product category and encourage utilisation of the mediums that are most efficient and powerful to drive growth.

We back founders and teams who want to win in the world's biggest markets. We’ve built companies, operated in global markets, and provide much more than capital. 95% of portfolio company revenue is generated outside of Australia and New Zealand. Operating experience in global markets, VC-backed companies, leading funds, and big tech. Face-to-face support in New Zealand coupled with reliable, in-market connections, advisory, and expertise. Executive Expertise Without the Burn Rate We partner with our portfolio companies to help them grow with been there, done that experience and empathy. Global Connections on Demand We’ve spent years working in the world’s leading global technology hubs, building extensive networks. Tap into our connections to go global, faster. Support Through Your Growth Journey Our in-house and advisory experts specialize in each aspect of the growth journey, from raising capital to go-to-market strategy and operational excellence.

The 12 Flags Group aims to become the leading consumer investment platform in India. As a first step, we are launching the 12 Flags India Consumer Fund in 2023. The consumer fund will focus on the most promising, early growth businesses in India that we believe we can scale to deliver superior returns. We believe some of these businesses can also go on to become platforms for future growth via category expansion and M & A. Our team has a proven track record of creating categories and brands across the globe. Our core purpose is to be the best partner for the next generation of consumer businesses. India First: Building categories and brands designed for the Indian consumer versus being replicas of western models. Patient, Longterm Capital: To help Indian start ups think longer term and do the right thing, even if it is detrimental to short term profits. Building a “Good” company: To encourage management teams to do build transparency, good governance and right values that create value for ALL stakeholders. Our PrinciplesBest Partner: Invest in companies where we will be the best partner. Values: The values of our firm are responsibility, ownership, entrepreneurship, innovation and partnership. Governance Principles: Our firm’s governance principles are based on trust, mutuality and transparency. Principal Investor: We aim to become the principal investor in our best portfolio companies over time.

Born out of a family ethos of long-term planning and investing for the future, we make direct investments in outstanding companies with defensible business models, strong product innovation, and significant growth potential. Our thesis is centered around investing in category-defining companies that bring new products, services and experiences to the changing consumer in Greater China. We put our own capital behind entrepreneurs we believe in, which enables us to be long-term partners, not bound by fund lifecycles. Our investment scope also encompasses managing multi-asset portfolios in public markets. We invest across asset classes, from equities and bonds to commodities and digital assets, through both in-house and third-party managers. Today, we manage more than US$1 billion in assets. We invest in growth-stage businesses across several verticals, positioned around the modern consumer. In our growth equity investments, we aim to take significant minority positions in outstanding consumer-focused companies with proven business models and market acceptance. We target companies beyond the start-up phase, companies that are ready to scale up. Partnering with Jebsen Capital allows our portfolio companies to harness more than a century of experience building iconic brands in Greater China. As a strategic co-pilot to entrepreneurs and management teams, we offer a selection of tangible value creation solutions, together with our more than 2,000 employees in the region. About Jebsen Group. Founded in 1895, Jebsen Group is a leading brand builder and a focused marketing, investment and distribution organisation. A family-owned private company with over 125 years of continuous presence in Greater China, Jebsen is committed to supporting our partners’ needs in building market demand, generating sales, and connecting customers across the region. As a strategic co-pilot, Jebsen elevates the value of partnering brands and helps them achieve success. Under the master brand of Jebsen, the Group has four Core Business Lines - Motors, Beverage, Consumer and Jebsen Capital. Jebsen offers over 200 of the world’s premium brands extensive and specialised local market access.

Rocket Capital is a VC fund focusing on new media technology start-ups globally. We invest in pre-series A, series A & series B companies and help founders scale in asia.

At Kairon Capital, we were founded on a simple but overlooked truth: some of the most enduring consumer businesses in India aren’t chasing headlines, they’re quietly building profitability, product depth, and customer love long before they raise external capital. These are founder-led, disciplined companies that fall between the cracks of early-stage VC and late-stage growth equity, too real for theory, too early for scale capital. We built Kairon to back them. Our belief is that the right moment to invest isn’t when it’s trendy, it’s when clarity meets conviction. That’s the spirit behind our name, inspired by “Kairos,” the Greek concept of perfect timing. We don’t just bring capital. We bring alignment, operational thinking, and a founder-first partnership mindset. We exist to help high-potential consumer brands scale with purpose, and stay resilient long after the market cycles shift. At Kairon, we don’t chase what’s obvious. We partner with what endures. Our Vision To empower a new generation of consumer-focused ventures with timely capital, deep expertise, and unwavering partnership, championing innovations that shape better everyday experiences for millions.