Brand Capital is the strategic investment arm of The Times Of India Group, for over 2 decades we have fuelled entrepreneurship through our unique investment model that provides unparalleled advertising mediums to brands poised for growth. The advertising platforms have been leveraged by over 850 companies and it has helped add a force multiplier to the growth of companies that couldn’t have managed break-neck growth without the media muscle of our advertising mediums.
We assess start-ups based on three key criteria: the size of the market or opportunity, the quality of the team, and the likelihood of securing the next round of capital. Additionally, our media offering should provide the support that these categories need to reach closer to the customers.
We are one of our kind and bring unmatched depth and width of media platforms from the Times of India Group with a strong national presence. Furthermore, we provide invaluable insights gathered over 2 decades of participating in the growth of companies in diverse categories, for instance ecommerce, retail, automobile, services, education and many more.
Our business proposition has evolved over our journey of having invested in India’s most trusted brands. Brand Capital has emerged as the first point of leverage for any growth-oriented enterprise. Our structured solutions, both financial as well as brand related are conceptualized keeping in mind the need to build/add enterprise value and drive brand growth. Long term brand building solutions, expertise in media planning, creative developments and brand positioning are topped with cash leverage for our portfolio companies to benefit from.
The Times of India group is one of the largest media conglomerates and offers a myriad of media offerings that include: Print advertising, OOH, Times Internet, In-Cinema advertising, PR services and experiential marketing platforms. Simply put, we provide the media that best suits a product category and encourage utilisation of the mediums that are most efficient and powerful to drive growth.