Aggregate Media

Aggregate Media is a Stockholm-based venture capital fund founded in 2002 that invests advertising media as growth capital. Rather than subscribing for equity solely against cash, portfolio companies receive premium advertising inventory - outdoor, print, display, podcasts and online video - as part of the investment, a structure known as media-for-equity. The model is directed at businesses with growth potential that require additional marketing capacity to expand reach.

Alongside media, Aggregate Media contributes strategic media and business advice intended to help portfolio companies grow faster and increase business value. The firm is backed by leading Nordic media houses and operates from Stockholm across the Nordics. It invests across a range of industries rather than a single vertical.

The fund reports more than 250 completed transactions since inception, spanning companies at differing stages and sectors. Its stated focus is on brand-building and growth: capital is deployed where marketing capacity is a binding constraint on expansion, with the advertising inventory itself functioning as the instrument of investment.