Andav Capital

Anamcara invests in companies focused on building technologies that serve and enable SMBs. We are pre-/seed stage venture fund that invests in B2B SaaS, online commerce, marketplaces, fintech, future of work, supply chain management, creator economy and decentralised/Web3 technologies. Anamcara invests across Europe and opportunistically the MENA region. Our distinctive approach is crafted around a curated network of industry leaders, investors and SMB owners. This is the Anamcara flywheel of value. Deep industry expertise and access.

Our Community partners have already embarked on their own crazy race of creating a B2B SaaS, some with a favorable exit outcome, others with a failure outcome, this allowed us to identify a methodology to find challengers of tomorrow. Part of our strategy comes from the business needs of our partners, in a logic of innovation and rationalization of costs it is interesting to look at the case of new players Today our Community partners come from the digital world and together we pool our expertise to identify the hidden value of tomorrow’s challengers Type of assets we are targetingShares: Mainly focused on startups with high potential, one of the key elements in this type of asset is the analysis of the market potential as well as in the team which will be in charge of developing the concept User License: Mainly focused on projects having a Functional MPV and seeking to consolidate it by sharing it with their early adopters, our attention is mainly focused on the execution strategy and the impact of its companies. Token: Mainly focused on web3 projects, this type of asset is generally linked to blockchain and data systems. our focus on this type of asset is focused on the oten linked to the governance and/or the use of a B2B SaaS system.

PalasTree is a team of determined, and independent thinkers driven by intellect, creativity and passion. Our diverse, experienced and passionate team is our biggest strength. We are a small, diverse team with a laser focus on a select number of companies. We are always mindful of the eternal truths we have learned, both the easy and the hard ones. Our advantage stems from the strong network we have built over five decades of legendary founders helping each other. About us Our team is made up of hungry overachievers with a deep-rooted need to win, just like the founders we partner with. We all come from humble backgrounds, and many of us have founded or built our own companies. We all share the mindset of an entrepreneur and know what it means to walk this incredible entrepreneurial journey. We value our work, partners, founders, colleagues, and our entire network of well-wishers. We believe in building long-lasting relationships, and we avoid using terms like “deal” or “exit.” While we are sometimes called investors, we prefer to think of ourselves as builders of ecosystems. We believe that by creating synergistic partnerships over time, we can all achieve more together. Our beliefs are rooted in steady growth, and we are always willing to go the extra mile to provide an exciting and successful journey for our partners at PalasTree. Over the years, we have partnered with a few non-profits, and supporting these charities helps us stay grounded, grateful, and gives our work intense meaning. What We Do Our perception of a company is not just the idea, but a combination of the product or service, the people involved, the market processes, and the economic or financial impact. We understand that initial crucial decisions can have an exponential influence on the curve of success, so please reach out to us directly for an open and frank discussion. We are an entrepreneur’s most valuable and dependable partners. We support founding teams in areas such as fundraising, scaling high-growth companies, and international expansion. Our core team has hands-on experience in building, managing, developing, and retaining teams. We connect investors with the best early-stage companies that have the potential to create long-term value. Our experience has allowed us to identify the most profitable path forward for our portfolio companies. We build high-performing teams and create a positive and encouraging culture across our portfolio. StrengthsPartnership through openness and candor. Engage, support, and grow with entrepreneurs Filter and Cherry-pick portfolio companies Work flexible structures to fit the needs of both the investors and the founders Industry Focus AreasB2B/B2C SaaS based products and/or services Fintech solutions or services Healthcare Industry specially focusing on Digital Health products/services Software Infrastructure Innovative manufacturing industry products, solutions and services Ethical AI products and services

We specialise in B2B SaaS and B2B marketplaces in the Nordics and Baltics. Our first ticket is € 0.1–3M depending on your stage. Our founders leverage our extensive SaaS expertise and global networks to unlock fast and sustainable growth. OUR VALUE ADD We match founders with the SaaS expertise, industry experience, and global networks they need to unlock fast, sustainable growth. SAAS BUSINESS MODEL & STRATEGY FUNDING TEAM DEVELOPMENT GO-TO-MARKET

Andra’s team has helped accelerate the technological evolution of the world we live in by investing in the future. We support the growth of some of the most promising global companies to shape a brighter future. 30+ years of Silicon Valley technology investments and operational leadership experience* $100B+ Andra’s investments in technology and enterprise software companies representing $100B+ in value 140+ transactions with technology industry leaders* *Figures reflect years of industry experience and transactions for Partners at prior firms. Investors, Technologists, Operators, Entrepreneurs Our team brings deep domain expertise, extensive operational experience, decades of investment experience, financial markets sophistication, and a strong network of relationships The Andra AdvantageSeasoned Silicon Valley Investors: 30+ years of experience investing in technology companies across multiple stages of a company's lifecycle Operational Experience: 20+ years of experience founding and scaling technology unicorns and driving companies to exits Strategic Ecosystem: Global investor network that helps portfolio companies fuel growth through strategic partnerships Track Record: Proven track record of deal execution, value creation and investment expertise Investment Philosophy We strive to achieve superior and consistent returns by funding exceptional companies identified through our five core investment principles: Execute our powerful and unique investment thesis and process for each fund strategy that allows us to effectively identify and evaluate investment targets Select disruptive companies with enduring technology moats and strong business models that can scale efficiently irrespective of macroeconomic cycles Maintain valuation discipline, investing at levels that fit our risk parameters and returns profile Perform strong fundamental research bottom up research and documentation of every investment using our proprietary methodology Employ a portfolio approach to mitigate risk through sector and time diversification Investment StrategiesLate Stage Open-end fund focused on leading, pre-IPO technology companies with an exit horizon of 2-3 years. Target Company CharacteristicsTechnology category leaders in large and fast-growing markets Sustainable and scalable unit economics with a clear path to profitability Seeking capital to fuel growth and establish market dominance prior to an exit event Technologically differentiated business models that can create defensible moats Growth-Stage Closed-end fund focused on leading, disruptive, fast-growing private technology companies with an exit horizon of 5-8 years. Target Company CharacteristicsEmerging technology leaders in large markets ripe for disruption Proven product-market fit with scalable and viable unit economics Entering the hyper-growth phase of scaling their business Technologically differentiated business models that can create defensible moats Target VerticalsArtificial intelligence Data and analytics Cloud infrastructure Networking Cybersecurity FinTech Consumer Software B2B and B2C marketplaces Digital health

Founded in 2008, Serent Capital is a leading lower-middle market private equity firm focused on investing in high growth service and technology businesses. Our operating model is distinct in its focus on business building. We strive to be an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as their companies scale. Serent Capital’s ability to assist its companies is based on its principals’ experience as CEOs, strategic advisers, and Board Members, and a deep network of formal and informal advisors. Our mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. Our success in this mission comes from our persistent adherence to our values. Created by founders, for founders When you partner with an investor, you’re looking for a partner with the right values, working style, and personality to build an amazing relationship. Serent was created by experienced founders and operators to offer growing companies the guidance we wished we’d had. With Serent, you can partner with experts who have been there – so we can find opportunities together that will help you scale your business faster. Purpose-driven partnership Imagine the difference it could make to your business if you could rely on top-tier industry experts to guide you through planning your pricing structure or hiring your head of marketing. With Serent, that’s exactly what you get. With everything we do, we strive for collaborative decision making. You can always expect an honest conversation, knowing we’re working toward what’s best for your business. More than financial partners Working with experts is the best way to get better, faster. That’s why we invest in hiring the seasoned pros on our Growth Team – and offer their guidance to you without consulting fees. Whether you’re developing new marketing channels, expanding your team, or rolling out a new service, we’ll connect you with the right people to provide support through every step of the process. Our valuesPerformance: Demanding of excellence, unyielding in the search for truth, upholding the obligation to dissent, disciplined. Partnership: Trust, support, and respect – both internally and with our portfolio executive teams and employees. Our portfolio companies come first, Firm second, self third. Development: High expectations, invest in the individual, reap the rewards as a firm. Entrepreneurship: Valued in our firm, in our professionals, in our portfolio companies and their leadership. Principled: Fiercely protective of our reputation for professionalism and integrity, with everyone in our universe: executives, employees, intermediaries, investors, service providers. Investment focus & criteria We invest significant time and resources researching attractive industry segments. As a result, we can quickly assess whether we are interested in investigating a business further. This often takes place within 72 hours. If we are interested, we are able to leverage our research and move quickly to complete a transaction. Serent invests in great businesses with exciting growth prospects. Our investment approach is to identify sectors with robust growth, and then to invest significant time and resources researching those sectors to identify attractive business models. We focus predominantly on services businesses, particularly ones with moderate to light capital intensity, requiring limited capital expenditures. We also look for companies at key inflection points, where they can benefit from our experience and expertise in business building. GROWING SECTORS: We like businesses that operate in sectors that are undergoing significant change, with dynamics that create or expand a market opportunity beyond what has been available historically. Examples include sectors that are benefiting from strong demographic trends, from shifting distribution, sourcing, or staffing models, or from technology enablement. SCALABLE BUSINESS MODELS: We like emerging new businesses that have developed a “secret sauce” in the form of capabilities, resources, proprietary content/information, or other types of intellectual property. Typically, this secret sauce is delivered in the form of a service and has subscription or recurring revenue. These services benefit from increasing scale, which helps establish a sustainable and defensible market position. OPPORTUNITY TO BUILD BUSINESSES: We prefer to invest in companies that will benefit from the experience and expertise of Serent’s principals in business building. We believe that by partnering together, we can build great companies and earn great returns. We are open to buying businesses where an owner may not want an active role going forward, and we are very comfortable working with those owners and companies to ensure a smooth and successful transition for all parties. SIZE Serent Capital typically invests from $20 million to $200 million in B2B software companies with a strong product market fit and 30%+ Net Promoter Score (NPS). In general, the companies in which we invest have the following characteristics: REVENUE: We are comfortable with a range of annual recurring revenues, from $5 million (or a path to $5 million) to $100 million GROWTH: We focus on growing businesses and look for annual growth from 20-1000% PROFITABILITY: We look for businesses that are profitable or have a path to profitability STRUCTURE We make investments of the following types: RECAPITALIZATIONS: We provide liquidity for entrepreneurs looking to sell a majority or minority stake in their businesses, while allowing them either to retain operational control or to bring in a new management team. BUYOUTS: Through a highly collaborative process, we are able to develop thoughtful and successful exit strategies for business owners. Our versatile approach allows us to partner with existing management teams or to engage new management if needed. GROWTH CAPITAL: We bring our business building experience and financial capital to bear to make significant investments that accelerate growth. This is typically done in conjunction with a recapitalization. In our investments, we look for a meaningful ownership stake and always look for a role for Serent to work actively with management in building the business.