We create radical new technologies to solve some of the world’s hardest problems.
X - The Moonshot Factory
X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of millions, even billions, of people. Our goal: 10x impact on the world’s most intractable problems, not just 10% improvement. We approach projects that have the aspiration and riskiness of research with the speed and ambition of a startup.
Ten years of moonshots
In 2010, Google founders Larry Page and Sergey Brin decided to form a new division of the company to work on moonshots: far-out, sci-fi sounding technologies that could one day make the world a radically better place. It was a grand experiment - some might say a moonshot unto itself. 10 years in, X has incubated hundreds of different moonshot projects, many of which have gone on to become independent businesses.