X
X is a moonshot factory. Our goal is to invent and launch breakthrough technologies that have the potential to solve the world's biggest problems.
We create radical new technologies to solve some of the world’s hardest problems.
X - The Moonshot Factory
X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of millions, even billions, of people. Our goal: 10x impact on the world’s most intractable problems, not just 10% improvement. We approach projects that have the aspiration and riskiness of research with the speed and ambition of a startup.
Ten years of moonshots
In 2010, Google founders Larry Page and Sergey Brin decided to form a new division of the company to work on moonshots: far-out, sci-fi sounding technologies that could one day make the world a radically better place. It was a grand experiment - some might say a moonshot unto itself. 10 years in, X has incubated hundreds of different moonshot projects, many of which have gone on to become independent businesses.