About

We create radical new technologies to solve some of the world’s hardest problems.

X - The Moonshot Factory

X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of millions, even billions, of people. Our goal: 10x impact on the world’s most intractable problems, not just 10% improvement. We approach projects that have the aspiration and riskiness of research with the speed and ambition of a startup.

Ten years of moonshots

In 2010, Google founders Larry Page and Sergey Brin decided to form a new division of the company to work on moonshots: far-out, sci-fi sounding technologies that could one day make the world a radically better place. It was a grand experiment - some might say a moonshot unto itself. 10 years in, X has incubated hundreds of different moonshot projects, many of which have gone on to become independent businesses.

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AV

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TV

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