Frontline One Capital

Focused on the rising consumption story in India and Indian SaaS companies catering to a global market. CONSUMER TECH Backing tech native businesses for India’s internet users and middle-class. AgriTech EdTech HealthTech SOFTWARE AS A SERVICE (SAAS) Backing product-led SaaS startups that can reach a global scale. Automation, Collaboration and Intelligence Vertical SaaS SaaS enabled marketplaces FINTECH Backing companies which manage finances in the most tech efficient way Vertical neo banks, lending Embedded Finance, infra APIs Insurtech Alternative investing DEEPTECH Backing companies solving deep engineering problems Artificial Intelligence Robotics / Drones Space tech and Semiconductors OUR APPROACH We invest in people rather than companies. From great entrepreneurs emerge great brands and companies. We are good listeners and that is a trait needed in our profession to grow. We have a non-intrusive approach and we completely believe in the entrepreneurs we have backed. An entrepreneur can think of us more as a resource and a sounding board. WHAT WE LOOK FORWe prefer to invest in mission driven founders who have relevant work experience and domain expertise Significant growth potential over the next 3 to 5 years. We prefer backing founders with at least 4-5 years of prior experience. Differentiated products or services that have strong ‘moats’ built around it. HOW WE INVESTWe invest in pre-seed and seed rounds. We invest ~US$ 250K per startup in the first round and then in follow-on rounds We are open to investing through convertible structures and instruments, however, we prefer straight equity. We generally prefer to co-invest along with other VC funds and micro VC funds In a larger round of fundraising – we co-invest with our select Limited Partners.

F2 Venture Capital is a Tel Aviv-based VC firm that invests in early-stage technology companies on the cutting edge. Our team members have been investors, operators, and engineers in startups and multinational giants that changed the game over the last twenty years. With $500 million assets under management, F2 powers visionary founders on their bold missions with personalized support. F2 also operates The Junction, Israel's most active pre-seed investment platform, to back founders with guidance, network, and capital from day zero. What does F2 stand for? F2 stands for “Power to Founders”. Our team is here to augment and support your team with the guidance, network and capital to hit your milestones and realize your vision. What are our core values? Our core values are trust, boldness and efficiency. All of our team members share these values that are inspired by the values that Israel’s special forces use to accomplish daring missions against all odds. When was F2 established? We launched our first fund in 2017. Our founders spun out of Genesis Partners, one of Israel’s most established and respected VC funds over the last 25 years. We are currently investing out of our second fund raised in 2019. Which notable companies have we backed? Our partners have previously backed Bizzabo, Click Software (Acquired by Salesforce), Crossrider (FTSE IPO), eToro, FundTech (NASDAQ IPO), Innovid, Kidaro (Acquired by Microsoft), Monday.com, Neebula (Acquired by ServiceNow), ObserveIT (Acquired by Proofpoint), Optimove, PrimeSense (Acquired by Apple), R2Net (Acquired by Signet) and Simplex, among many others from seed stage to exit. Who backs F2? We are backed by institutions and family offices on every continent except Antarctica. Many of our investors are successful founders themselves and routinely help our portfolio companies with advice and support on the ground. F2 is also supported by InnovFin Equity, with the financial backing of the European Union under Horizon 2020 Financial Instruments. Where do we focus? We back deep technology companies at the junction of Big Data, Artificial Intelligence and Connectivity. These are B2B or B2B2C enterprise software companies with R&D in Israel. Do we focus on particular industries? We believe technology will disrupt every market, so our approach is industry agnostic. We back companies in cyber security, digital health, financial services, HR, insurance, media, real estate, retail and software infrastructure, among other areas. We do not invest in hardware or biotech. At which stage do we invest? It is never too early to get in touch with our team. We love sharing ideas and tailor our approach to support founders at the concept, pre-seed and seed stages. How much do we invest? F2 typically leads seed rounds with checks of up to $4M. We reserve additional funds for follow on rounds in high growth companies. What do we look for in a startup? In order to take our investment decisions, we evaluate the team, market, value proposition, technology and commercial validation. The team is by far the most important factor for us. What do we look for in the team? We are looking for authentic entrepreneurs – women and men who could not imagine doing anything except their venture and have a large vision for their company. Founders should also complement each other in terms of technical and commercial skills. We also love to back “first timers”. What do we look for in the market? We are interested in game changing startups targeting large, existing markets like financial services and healthcare, or small but rapidly growing markets like artificial intelligence. What do we mean by value proposition? We are looking for compelling concepts with a clear business model and a unique approach to solving big problems. Timing is also critical; we ask, “why now?" What do we mean by technology? We look for startups whose technology can provide a moat or barrier to entry for competition and support a great product and user experience. What do we mean by commercial traction? We look for evidence of product-market fit. At the early stage, this usually comes in the form a small but passionate set of customers who view your service as “mission critical”. What is our investment process? Our investment process generally follows five steps: First meeting with our team. In advance of our first meeting, we will review any materials you want to share. This will help us ask the right questions to ensure there is a fit. Our first meeting (or call) will be 45 minutes to cover the basics and feedback. Follow up meetings with our team. Most of our “passes” happen after the first meeting. Follow up meetings mean we are genuinely interested in your startup and want to learn more. You will meet additional team members to address questions and concerns. It’s also our chance to share more about F2 and how we can help. Meetings with outside experts. Over the last 25 years, we have had the privilege to work with founders across every sector. We will match you with domain experts from our network who help us to build conviction and respond efficiently. Meeting with our Investment Committee. Our general partners comprise the investment committee of the fund. We meet every Monday and will invite you back to share the entire story and address the questions that arise in our process. Final Decision. We take all investment decisions as a team by unanimous vote of the general partners. Our goal is to give you a final decision within 24 hours following the meeting with our Investment Committee. How long does our process take? While we follow the same steps for every company, the timing of our process varies based on the investment criteria and our level of conviction. It can range from two weeks to two months but generally we strive to complete a thorough process as fast as possible. Is there a fast track? The Junction is our fast track to investment. The program is designed for strong founding teams that are still developing one of or more parts of their business plan. We can move as fast as one week to provide pre-seed funding in these situations. Does F2 only back companies from The Junction? No. F2 invests in the seed stage in companies from The Junction as well as directly into companies that do not start at The Junction. We harness the network of founders and partners around The Junction to support all of our companies. What is The Junction? Established in 2011 at Genesis Partners, The Junction is our pre-seed investment program to help founders achieve technological, product and business targets in an accelerated time frame. What are some notable companies from The Junction? The Junction has launched more than 200 companies including AppsFlyer, HoneyBook, Simplee, ClarityRay, HouseParty, CyberX, Mobilize and many others that have raised close to $1 billion from top VC funds and realized multiple exits to tech giants. What value does The Junction provide? Over a 6 month period, startups in the program receive tailor made support in strategy development, positioning, sales & marketing and recruitment, among other critical areas. The Junction provides 5 layers of support to founders: Guidance. Expert guidance from investors, alumni and industry experts. Network. Access to multinational partners for commercial pilots and investment. Capital. Pre-seed funding from F2 on founder-friendly terms. Operations. Support in positioning, business development and HR from industry experts. Perks. Free workspace, credits and discounts for cloud hosting and additional services. What are the terms of the program? The terms of the program are simple. F2 invests on a SAFE (Simple Agreement for Future Equity) that converts into your seed round at a discount with no cap on the valuation. In addition, F2 has the right to participate in your seed round, on the terms of the round. How do you apply to The Junction? Contact us with your background and vision and we will follow up with you within 48 hours. If your focus fits our areas of focus, we will invite you for a meeting and give you a decision within 7 to 14 days. Does F2 continue to invest in companies from The Junction? Yes. We can lead or join the seed investment round in companies from The Junction. In fact, this is why we run the program – to get to know you, add value and give you the opportunity to get to know us – to build a strong and successful partnership with you for the long term. How much do we invest in a company? F2 typically leads seed rounds with checks of up to $4M. We reserve additional funds for follow on rounds in high growth companies. Will F2 join a round with another VC? Yes. We often partner with other top funds, multinationals and strategic angels from our network and yours to build the best possible team and support your growth. What makes F2 different? F2 is a specialized fund with a clear mandate to back seed stage, deep technology companies in Israel. We are totally aligned to help you reach your milestones and bring additional top global funds for your round. In addition to our team of investment and HR professionals and portfolio companies, The Junction community with hundreds of founders and partners pay it forward to support you with collective wisdom and partnership. How do you support your companies? The companies we have previously backed have raised billions of dollars in follow-on capital. We leverage our experience and relationships – built over decades – to help you build the right pitch and connect with your ideal partner. As market conditions shift and Series A pools shrink, this kind of resource becomes a serious advantage to our founders. Will F2 support you in future rounds? On day one we set milestones together and help you achieve them. We want to be your first call when you hit an obstacle so there are no surprises, and we continue to invest in your Series A round and beyond as you execute on plan or pivot with the market. How does F2 help you with HR? Our Head of People is dedicated to help you connect and screen top talent to build your team. As a trained psychologist, she also coaches our founders through inevitable tensions and challenges in order to perform at your best, as individuals and as a team. Does F2 take board seats? F2 takes a board seat in companies when we invest at the seed stage and are most active helping you build your company in the first years. Outside of the board, we prefer to meet one-on-one to help you navigate challenges and opportunities on your growth trajectory.

Through empowering equity investment and in-depth industry research with capital support, we provide comprehensive support including strategy, funding, compliance, product, sales, branding and team building. We are committed to long-term partnership based on mutual benefit and trust, advancing together to promote project growth and build a lifelong career platform across professional cycles. We focus on innovative finance, internet information, AI, intelligent manufacturing, healthcare and other fields. As of November 2024, we have invested in 9 projects, with typical cases like 'Kaipanla APP', etc. We uphold the concept of openness and inclusiveness, respect diverse cultures, advocate innovative thinking and encourage an open mindset. We build a positive work atmosphere through flat management, enabling colleagues to find room for growth and value realization.

We founded HOF in 2016 to connect the most relentlessly ambitious founders to the capital and resources that they need to succeed, thereby accelerating the march towards a society of technologically-enabled abundance. Progress towards this goal cannot be achieved by backing “safe” ventures - for example, companies using already-proven technology and applying a formulaic business model. It can only be done by backing the visionary founders who build nascent platforms and take on fundamental technology or business model risk. The Next Steps Towards Abundance We believe that technologies that advance the march to abundance can come from unexpected domains, so we approach each new opportunity with an open mind. At the same time, we are constantly refining our theses about the most critical next steps in this march. Below are some of the technologies that we believe will see meaningful advancements over the next decade. Freedom from repetitive work through AI and automation Utopia cannot be achieved if people are bogged down by rote work for the majority of their waking lives, and yet, repetitive unfulfilling tasks are crucial to the function of many of the most productive companies. Thankfully, AI now has the potential to eliminate large swaths of this work. For example, new technologies such as large language models can now complete various cognitive tasks at similar proficiency to a human. If AI capabilities continue to accelerate at a rate faster than Moore’s Law, then billions of person-hours of repetitive work will be automated each year, and in some cases, AI will be capable of completing tasks that were previously intractable to even the most skilled humans. A multi-trillion dollar opportunity lies in both the infrastructure that powers this AI, as well as in the applications that deliver it. Freedom to transact and financial security Access to financial services, such as banking, credit, and insurance, are a key underpinning of an abundant society. Given some of our team members’ roots in developing economies, we are sensitive to the fact that this access is not yet a reality for much of the global population. Even those who do have access to such services are often subject to low quality user experiences, archaic processes, and exorbitant fees, making it difficult for them to transact or build meaningful wealth. Thankfully, in the last decade, proliferation of mobile phones has expanded access to core financial needs for many. Furthermore, we are optimistic that applications built on decentralized networks will ultimately serve as an important medium to extend financial services to those who have been barred from legacy institutions. Freedom from genetic disease and biological limitations Perhaps one of the most unfair realities of life is that some people are born with unfavorable genetics that expose them to greater disease risk and overall poor health. For example, just a single base-pair point mutation in the hemoglobin-beta gene causes sickle cell anemia, resulting in a lifetime of discomfort and a significantly reduced life expectancy. However, in 2012, a landmark paper demonstrated that clustered regularly interspaced short palindromic repeats (CRISPR) could enable scientists to edit specific sequences of DNA in a faster, more precise, and more cost-effective manner, enhancing humankind’s ability to change the previously immutable coding of life. Genetic engineering technologies like CRISPR have the potential to eliminate genetic diseases like sickle cell for hundreds of millions of people, an important step forward in the march towards utopia. In the long-term, we believe that a deeper understanding of genetics and biology will enable mankind to surpass other previously insurmountable limitations, such as aging and infertility. Interconnection of humanity In utopia, people can freely connect, form relationships, and transact with peers from across the world. Those of us who live in vibrant cities often take for granted the benefit of our surroundings; we are surrounded by accomplished and intelligent people, as well as great workplaces, nature, and entertainment. However, much of the world’s population does not have this experience, as they are isolated or surrounded by relatively homogenous populations. Internet access through smartphones and desktop computers have helped close this gap to some extent, but our world is still a far cry from utopia. As they reach maturity, new mediums such as virtual reality, augmented reality, and, in the long term, brain-computer interfaces, will facilitate new forms of commerce, entertainment, and work. The clouded horizon Some naysayers push back against the idea that technology company founders can help bring us closer to abundance. Popular sentiment in the media and politics is that these founders do more harm than good for society, often citing examples of oversight or unethical behavior by certain founders and presenting them as the norm. However, we believe that such instances of social harm are rare and vastly outweighed by the good achieved by mission-driven and relentless founders. The fact that the advancement of technology has been of net benefit to society is supported by a variety of data, including declining global poverty rates and growing global human development indices. In the last 20 years, nascent technology companies have produced countless prosocial and beneficial advances. Game-changing technologies advanced by venture-backed companies include reusable rockets, widely-accessible genome sequencing, conversational AI, affordable electric vehicles, as well as faster and more convenient access to education, communication, and entertainment. Without the efforts of the founders who brought about these innovations, society would be at great risk of stagnating on its march to abundance. Unfortunately, founders today are often met with extreme skepticism, criticism, and opposition, so they must be more relentless than ever before. The founders we back Although we believe that the future will be built by founders from all backgrounds and walks of life, the truth is that the responsibility of being a CEO of a venture-backed company is not for everyone - in fact, our observations suggest that only a small fraction of the population has the traits necessary to succeed in such a position. Given the high expectations of growth for venture-backed companies, exceptional leadership ability, work ethic, and clarity under pressure are table stakes for successful founders. Moreover, since outcomes for venture-backed businesses follow a power law distribution, the most accomplished founders tend not only to be hypercompetent but also possess an incredibly rare technical skill or personal characteristic that enables their success. For example, founders with the outlier trait of having a voracious appetite for computer programming from a young age were at a fundamental competitive advantage during the past several decades (e.g., Mark Zuckerberg, Larry Page, Bill Gates). Such an outlier trait can rarely be cultivated opportunistically - by the time the value of a specific trait becomes obvious, an oversaturation of competitors possessing that same trait usually emerges. This is why the best founders will include an overrepresented proportion of individuals who possess esoteric interests or neurodivergent tendencies in addition to exceptional communication ability and competence. This turns out to be a rare & zenlike combination of traits, hence why we are so excited to partner on the infrequent occasions when we come across individuals who possess it. Conclusion While headline news may grow increasingly pessimistic and certain groups may grow hostile towards technology, the march to abundance will continue thanks to the efforts of relentless entrepreneurs and the small army of employees, customers, and investors who take a chance to partner with them. Regardless of the distracting vicissitudes of market cycles, we remain dedicated to providing those entrepreneurs with not only capital but meaningful support and game-changing connections to help advance their missions.

With headquarters in London, UK, and Tel Aviv, Israel, Launchbay has built a global presence with strong connections in the local ecosystems in which the team operates and an active investment and portfolio construction approach. Launchbay supports technology companies across three main pillars: a flagship access fund for early-stage investments, a growth fund for selected later-stage opportunities, and a proprietary digital investment platform that facilitates primary and secondary deals across various stages Data-driven decision-making is a key aspect, where we utilize algorithms and scoring within the platform to address industry-wide challenges related to access and liquidity. Launchbay takes a particular interest in founders with an immigrant background because we recognize the distinct perspective, drive, and ambition that often accompany building successful businesses outside of one's home country. We believe in the success stories of the vision, capabilities, and growth potential demonstrated by founders with this type of experience.

Led by two incredible and experienced female operators and investment managers, Lucy Wang and Katie Shea, Divergent Capital invests in pre-seed startups with high technical and business model risks to capture the most value in a space where most investors shy away from. We are no-FOMO, first check writers. We lead our investments with high conviction in groundbreaking companies by relying on our diverse experience, deep research, and primary due diligence. We don't make decisions based on pattern matching. Our track record speaks for our performance and some of our historical investments and current portfolio include Machina Labs, Remedy Robotics, Bombas, Covariant AI, EasyKnock, Possible Finance, Self, Immuta and ClearGraph. You can also learn more about our portfolio companies here.