W23 Global

Launched in 2002, Creadev is an evergreen investment company operating worldwide, supporting companies able to scale-up and become global best players in their sector. To make this happen we believe that the shareholder’s timing should match with the entrepreneur’s vision, up to an unlimited amount of time. We are backed by the Mulliez family, who share their global footprint network and their entrepreneurial spirit. The Mulliez family’s business is an autonomous federation of over 200 companies, which employ about 600,000 people in more than 35 countries. Leading businesses include Auchan Retail, Decathlon, ADEO, Leroy Merlin, Boulanger, Flunch etc… Our DNA Creadev offers a unique operational support model, based on multi-generational entrepreneurial experience, deep sectorial intelligence, and co-investment with operating partners. We invest patient capital and contemplate long-term success, but work on a day-to-day basis with management teams, devoting time and means to provide the highest level of expertise for each invested company, leveraging on our specific sectorial focus. We are demanding partners in favourable contexts and benevolent in tough ones. The majority of our annual investment capacity is dedicated to our portfolio companies, in order to accelerate their organic or external growth. Creadev’s support model is enhanced at an international scale through 1 team present on 4 continents. Our mission is to facilitate access to essential goods & services to the many, through innovative solutions. Our valuesShare: Because success never comes from a single man, we have deployed a dedicated organization to stimulate the sharing inside portfolio companies and between them. Dare: Audacity is at the heart of the Mulliez Family and Creadev’s DNA. We are deeply convinced of the importance of initiatives and innovation at all maturity stages. Care: We believe that both customers and collaborators’ development are the most powerful driver for success, and place it at the heart of our support to portfolio companies.

Connexa Capital, Associate (Investment Professional) Connexa Capital Overview Founded by a group of successful Miami-based entrepreneurs, Connexa Capital (“Connexa”) partners with Seed to Series B companies and supports founders with its experienced team of successful business leaders and its extensive network. Connexa seeks to invest in businesses with compelling unit economics, demonstrated product-market fit, and large and growing addressable markets. Connexa is led by the firm’s Managing Partner, Jonathan Beda, who previously led investments in Home Chef (sold to Kroger), Halo Cars (sold to Lyft), and Material Bank ($2B valuation), among others. Connexa leverages its deep bench of Executive Partners who have experience building and operating best-in-class companies and help Connexa evaluate prospective investments and add value to its portfolio companies. Connexa’s team of Executive Partners includes successful investors and operators from Goldman Sachs, Blumberg Capital, SoftBank, GoPuff, Zumba, Home Chef, Apple, Google, and Tiffany & Co. Connexa was founded in 2022 and is based in Miami, Florida.

Bluestein Ventures is a leading early-stage venture capital fund investing in the future of food. Our focus is game-changing, early-stage ventures across the food industry that redefine how consumers achieve their health and wellness. Our investments span the entire supply chain – both B2C and B2B – with a focus on four areas: high-growth consumer brands, proprietary foodtech, next-gen commerce, and digital technology. Our target stage is Seed to Series A. We’re active investors, going beyond capital to help our portfolio companies develop, iterate, and implement their go-to-market strategy to achieve product-market fit and set the foundation for scale. Since Bluestein was founded in 2014, we have invested in over 40 companies. Notable investments include Factor, the #1 prepared meal-subscription service that exited to HelloFresh in 2020; FourKites, a freight location intelligence platform for large shippers; Meati, a minimally processed fungi-based alternative protein; and Foxtrot, a new-age convenience store. Other investments include Mori, Vive Organic, New Culture, and Provi.

The 12 Flags Group aims to become the leading consumer investment platform in India. As a first step, we are launching the 12 Flags India Consumer Fund in 2023. The consumer fund will focus on the most promising, early growth businesses in India that we believe we can scale to deliver superior returns. We believe some of these businesses can also go on to become platforms for future growth via category expansion and M & A. Our team has a proven track record of creating categories and brands across the globe. Our core purpose is to be the best partner for the next generation of consumer businesses. India First: Building categories and brands designed for the Indian consumer versus being replicas of western models. Patient, Longterm Capital: To help Indian start ups think longer term and do the right thing, even if it is detrimental to short term profits. Building a “Good” company: To encourage management teams to do build transparency, good governance and right values that create value for ALL stakeholders. Our PrinciplesBest Partner: Invest in companies where we will be the best partner. Values: The values of our firm are responsibility, ownership, entrepreneurship, innovation and partnership. Governance Principles: Our firm’s governance principles are based on trust, mutuality and transparency. Principal Investor: We aim to become the principal investor in our best portfolio companies over time.

These self-contained companies benefit from the best of both worlds - they operate at the speed of a startup along with access to tremendous enterprise scale - with a goal to enrich the lives of Walmart customers and associates. Startup Speed, Fortune 1 Scale Because the future comes fast, we’re working faster. As independent companies, our startups have the freedom to test, learn and iterate on their ideas. If their idea doesn’t work, they pivot quickly. If they succeed, they go live on retail’s largest stage.

We embrace the unique perspective and energy that startups bring to the world. We complement those elements with our deep food industry experience to help emerging companies reach their goals faster. Areas of FocusFunctional: Better-for-you alternatives and nutritional powerhouses Sustainable: Takes care of people and planet Experiential: Next level indulgence, immersion, and engagement Value Add: How We Can HelpSales & Product Strategy: Support on channel & category strategy, portfolio planning, trade & marketing design to scale your brand. Supply Chain & Operations: Guidance on the product journey, from sourcing to manufacturing and distribution, to achieve efficient growth. Insights & Thought Leadership: Market analysis and corporate function advice leveraging Grupo Bimbo's global resources.