Touch Capital

Established by founder and former CEO of Vital Proteins and backed by a team of highly successful consumer brand entrepreneurs and investors, Starshot Ventures Launch Pad – SVLP – is a venture creation studio that forges innovative brands meant to deliver on consumers’ wellness needs. We are seasoned leaders and well-respected brand builders on a mission to provide better wellness solutions for all. We lead with curiosity and chase bold ideas in the pursuit of helping others be their best.

We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions. These Are Our Main Areas of Focus:Digital Capabilities: Emerging connected commerce capabilities that remove friction from the food value chain and unlock 1:1 relationships with consumers. Emerging Food Brands: New products and brands that uniquely meet the needs of growing or underserved consumer groups, in both human and pet food. New Go-to-MarketModels: Capabilities that reimagine food beyond CPG. Novel approaches to food service channels, the intersection of food and healthcare, pet ecosystems, and more. Agriculture & Packaging Technologies: Sustainability and circular economy capabilities that drive impact and build a resilient food ecosystem. We Bring More than Capital. We bring strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level. Modern Brand Building: Tried and true brand strategy & design principles coupled with the effective sampling, influencer/ambassador, and shopper marketing levers. Product Dev & Food Safety: Deep expertise on regulatory, claims, formulation guidance, labeling requirements, and food safety best practices. Expansion Planning: Extensive manufacturing & logistics insights with expansion planning tools to support commercialization plan. Route to Market: Roadmap connecting the brand and consumer with the best expansion strategies, customers, and tactics to reach growth goals. Connected Commerce: Data driven digital strategies, experimentation techniques, and introductions to trusted vendor partners in our digital network.

At Amberstone, we back ambitious entrepreneurs scaling brand-first consumer product companies into nationally distributed category leaders. We combine rigorous, data-driven analysis and extensive experience in CPG to provide capital and purposeful partnership to help entrepreneurs achieve their visions. We take a concentrated and high conviction approach to investing, working with a select group of extraordinary entrepreneurs, to build dynamic, purposeful partnerships. We go beyond a playbook approach, leveraging our experience and network, to achieve exceptional outcomes for all stakeholders. Those we have backed, now back us. We believe in long-term relationships, and every CEO we have backed that has achieved an exit has, in turn, invested back in Amberstone.

The Craftory is focused on progressive Consumer Packaged Goods brands. We love consumable products, categories that consumers shop frequently and that impact their daily lives. This is how CPG can quickly generate large-scale positive impact. The Craftory only invests in businesses that are aligned with our righteous causes. Our investment thesis is designed to prove sustainable, cause-capitalism is the only viable way forward. We don’t do startups or seed funding. We are growth capital focused on the “X10” leap from $20/30m to $200/300m and beyond. If your run rate is less than $15m but you have a strong cause we may be able to help in other ways. Could the products or services you offer support and accelerate the positive impact of the consumer-facing brands in our portfolio? If the answer is a clear yes then we could be interested.

Sixth Sense has a formidable founding team and a strong Centre of Excellence Board. Our core team has a cumulative experience of over 70 years in the wider consumer domain. We believe that the next big wave of dysfunctional growth will be led by entrepreneurs driven by completely different skill sets and capabilities and not necessarily capital. We aim to invest in the Consumer of Tomorrow…Today! We like to back “first generation” entrepreneurs and are flexible regards the stage and size of investments as long as the business addresses the consumer needs “more efficiently”, be it products, services, distribution, analytics etc. At Sixth Sense, we too strongly believe in our intuition and hence our name. Our experience of foreseeing a trend together with deep insights provides us a clear vision of what is needed and how to achieve it – perceiving the value of an idea is now second nature to us. The fundamental values and aim of our business model extend to our logo as well. While the Roman VI represents a global outlook and investments that drive the company, the ‘matra’ identifies with our focus on Indian start-ups that go on to carve a niche for themselves. Our vision “Entrepreneurship is living a few years of your life like most people won’t, to spend the rest of your life like most people can’t!“ We believe that the next big wave of dysfunctional growth will be led by players who are going to be driven by completely different capabilities and not necessarily capital. At Sixth Sense we hope to fill a gap or find some gap for ourselves to actualize that. We would want to back ourselves in identifying a ‘smart ass’ team with a ‘kick ass’ product in a ‘big ass’ market! Our vision is to create an organization that gets recognized as the de-facto medium for investments (angel/ venture/ private/ listed) in consumer centric businesses in India. We take pride in our ability to catch trends and take calculated risks that enable us to create value – both for our investors and investee companies. The businesses we fund can fast track their growth by leveraging the ecosystem we provide, which includes – our strong consumer-centric research and investment analysis, along with access to our Centre of Excellence Board for strategic and operational inputs.

We are committed to opening doors and creating partnerships. With a deep network, nimble capital, and passion for the consumer experience, we deliver high-impact partnerships for exceptional founders. When G9 partners with you, we are on your team.