Our vision is to level the playing field for generations of entrepreneurs to come.
Our founders are game-changers who bring passion, resiliency, and authentic perspectives to everything they do — from shaping diverse, values-driven teams to satisfying consumers’ evolving demands. The most rewarding part of what we do is working hand in hand with them. We stand next to our founders by standing on the shoulders of our investors.
Our values
- Integrity: We operate with the highest levels of honesty and transparency, and we work hard to earn the trust of our founders.
- Humility: We don’t have big egos. Our founders are our biggest champions, and together we define our collective success.
- Inclusivity: We are champions of diversity and inclusivity. We believe that diverse teams are better positioned to serve the consumers of today and tomorrow, and we’re all in.
- Collaboration: We work hand in hand with our entrepreneurs to help build the next generation of legendary consumer companies.
- Humor: We believe that laughter and positivity are key ingredients to success, so we don’t take ourselves too seriously. We love what we do, and we have fun along the way.
- Consumer Obsession: We are relentless in our pursuit of the evolving consumer. From spotting trends to building products, our zeal for the consumer industry is insatiable.