TruStage
TruStage runs corporate venture funds investing in fintech companies serving credit unions and financial consumers; founded 1935, it also provides insurance, retirement and wealth management services.
TruStage operates corporate venture funds investing in fintech companies serving credit unions and financial consumers. The venture activity sits alongside an established insurance and financial services business founded in 1935 and headquartered in Madison, Wisconsin, with operations across the United States. Its stated investment focus reflects the markets it serves directly: credit unions, lending, retirement and annuities, and wealth and investment management.
The parent business provides insurance and financial services to individuals, credit unions, financial advisors, small businesses and other organisations. Product lines include life, accidental death and dismemberment, auto, home, renters and property insurance; annuities and retirement services; lending protection and business protection; workplace retirement and executive benefit solutions; and wealth and investment management. Digital account management tools form part of the customer offering.
TruStage traces its origins to credit unions, which founded it to serve people through the credit union community, and describes a people-helping-people philosophy as central to its work. The company describes itself as financially strong and reports more than 85 years in operation.