Spice Capital
New York-based early-stage VC firm founded in 2021 by Maya Bakhai, writing first checks at pre-seed and seed for US founders building internet-native consumer companies.
Spice Capital is an early-stage venture capital firm based in New York, founded in 2021 by Maya Bakhai. The firm writes first checks at the pre-seed and seed stages, targeting US founders building companies that create new categories. Its stated focus is internet-native consumer businesses, with sector interest spanning artificial intelligence, fintech, blockchain, deep tech, the creator economy, health and wellness, and physical consumer products. The firm has also expressed interest in emerging markets.
The investment approach is explicitly early: backing founders before a market becomes consensus, and functioning as an operating partner rather than a passive allocator. Beyond capital, the firm describes its contributions as introductions, product feedback, fundraising guidance and founder resources.
Named portfolio companies include Beehiiv, Glif, Kindbody, MUBI, Sedaro and Para. Spice Capital also maintains two founder-facing tools: Startup Offer, a compensation comparison resource for founders and startup employees, and Review My Investor, which enables founders to conduct diligence on investors.