Bling Capital

Bling Capital is an early-stage venture capital firm investing at the pre-seed and seed stages. The firm partners with founders from the earliest days of a company, working with them on testing ideas, building products, finding initial customers and reaching product-market fit. It is led by founder and General Partner Ben Ling. Sector interests span SaaS, fintech, marketplaces, data products, automation and consumer technology.

Support for portfolio founders is organised around three named programmes. Product Council is a network of more than 100 experienced product leaders that connects founders with product expertise. The Fellowship offers aspiring founders startup capital, coaching, engineering resources and access to the firm's network. The firm also publishes guides on diligence, customer segmentation, market sizing and financial modelling.

Companies cited as notable within the firm's portfolio include Palantir, Instacart, Rippling, Lyft, Square and Webflow. Further information is available at https://www.blingcap.com/.